The focus of this research is on hospitality industry employees who are amongst the most severely impacted due to measures such as furloughs, terminations, and pay cuts. As the hospitality industry plans for recovery in the post COVID-19 era, it is essential for employers and leadership teams to take stock of where they stand today. The objective was to understand the current employee sentiment, confidence levels, loyalty, and the current state of mind of the employees’ decision-making process.
HVS is pleased to share the Hospitality GCC- Hotel Owner & Investor Survey. Despite the challenges and uncertainty, there will be better times and the hospitality and travel market will eventually come out stronger. The future winners are those that will create an ecosystem that is built on ethical principles and promotes a behavior that reflects a good corporate citizenship. Finally a strong risk mitigation approach, flexibility and innovation will remain key traits of successful organization
The increasing concern over the COVID-19 implications on the travel and tourism sector coupled with a challenging economic outlook for the GCC region will have a major impact on the recovery of the hotel sector. Although COVID-19 has challenged our fundamental forecasting approach that typically relies on predictable market trends and metrics, we share our assumptions pertaining to what the recovery model may look like for select cities in the GCC and the likely impact on EBITDA.
The “HVS Traveller and Hotel Guest Sentiment Survey” summarises the findings about the current confidence levels, changes in behaviour and preferences, and most importantly the decision making when selecting destinations and hotel stays in the near term. We raise key concerns and questions that are worth reflecting on to address the complex “new normal” that will govern future investments and operations in our industry.
This market snapshot is the fifth in a series of articles that HVS will be producing every month on a series of key markets with STR Global. Our analysis for this market is based on a sample of more than 25,800 rooms, as provided by STR Global .