Feasibility & Market Studies
Clear Insight to Support Confident Hospitality Investment Decisions
Evaluate Hotel Development and Acquisition Decisions with Confidence
HVS supports owners, developers, investors, brands, and lenders as they evaluate hotel development, acquisition, and repositioning decisions. Our role is to help clients understand market realities, financial potential, and risk so that projects can move forward with clarity and confidence.
Each assignment is grounded in unbiased analysis, hospitality-specific insight, and deep knowledge of hotel markets around the world. We apply a consistent, transparent methodology supported by comprehensive data to ensure conclusions are clear, defensible, and practical for real-world decision-making.
Our studies are designed to do more than answer whether a project is feasible. They provide direction on how an opportunity can be structured, positioned, and executed to support long-term performance and stakeholder alignment.
Feasibility & Market Studies Services
Market Analysis & Highest and Best Use
Evaluation of market conditions, demand drivers, and development concepts to determine the approach most likely to support sustainable value
- Supply and demand analysis
- Program and scale recommendations
- Concept positioning
Financial Feasibility & Operating Forecasts
Preparation of revenue, expense, and profitability forecasts using a time-tested methodology trusted by lenders, investors, and brands
- P&L forecasting
- ROI and cash-flow analysis
- Debt-service evaluation
Repositioning & Renovation Studies
Analysis of how renovations, brand changes, and repositioning strategies may affect performance, market share, and long-term value
- Renovation impact analysis
- Market-share projection
- ROI on capital improvements
Brand & Operator Assessment
Evaluation of branding and management alternatives to support market fit, financial performance, and long-term strategy
- Brand-fit evaluation
- Management alignment
- Strategic recommendation
Clients rely on HVS to help:
Clarity, Credibility, and a Practical Path Forward
Validate development, acquisition, or repositioning decisions
Understand market demand and revenue potential
Evaluate product type, positioning, and scale
Forecast revenues, costs, and project profitability
Strengthen discussions with lenders, equity partners, and brands
Identify risks early and evaluate mitigation strategies
The HVS Difference
Why Developers, Owners, and Lenders Choose HVS
Unbiased, Independent Perspective
Our analysis is objective and grounded in facts, market conditions, and disciplined methodology.
Global Market Knowledge
Teams around the world contribute insight across both established and emerging hotel markets.
Transparent, Established Methodology
Stakeholders understand how conclusions are reached, supporting credibility, approvals, and financing discussions.
Consistent Quality Across Assignments
Each study reflects the same level of rigor, clarity, and professionalism regardless of market or project size.
Feasibility & Market Studies
Clear Insight to Support Confident Hospitality Investment Decisions
Evaluate Hotel Development and Acquisition Decisions with Confidence
HVS supports owners, developers, investors, brands, and lenders as they evaluate hotel development, acquisition, and repositioning decisions. Our role is to help clients understand market realities, financial potential, and risk so that projects can move forward with clarity and confidence.
Each assignment is grounded in unbiased analysis, hospitality-specific insight, and deep knowledge of hotel markets around the world. We apply a consistent, transparent methodology supported by comprehensive data to ensure conclusions are clear, defensible, and practical for real-world decision-making.
Our studies are designed to do more than answer whether a project is feasible. They provide direction on how an opportunity can be structured, positioned, and executed to support long-term performance and stakeholder alignment.
Comprehensive Feasibility & Market Studies Services
Market Analysis & Highest and Best Use
Evaluation of market conditions, demand drivers, and development concepts to determine the approach most likely to support sustainable value
- Supply and demand analysis
- Program and scale recommendations
- Concept positioning
Financial Feasibility & Operating Forecasts
Preparation of revenue, expense, and profitability forecasts using a time-tested methodology trusted by lenders, investors, and brands
- P&L forecasting
- ROI and cash-flow analysis
- Debt-service evaluation
Repositioning & Renovation Studies
Analysis of how renovations, brand changes, and repositioning strategies may affect performance, market share, and long-term value
- Renovation impact analysis
- Market-share projection
- ROI on capital improvements
Brand & Operator Assessment
Evaluation of branding and management alternatives to support market fit, financial performance, and long-term strategy
- Brand-fit evaluation
- Management alignment
- Strategic recommendation
Clients rely on HVS to help:
Clarity, Credibility, and a Practical Path Forward
Validate development, acquisition, or repositioning decisions
Understand market demand and revenue potential
Evaluate product type, positioning, and scale
Forecast revenues, costs, and project profitability
Strengthen discussions with lenders, equity partners, and brands
Identify risks early and evaluate mitigation strategies
The HVS Difference
Why Developers, Owners, and Lenders Choose HVS
Unbiased, Independent Perspective
Our analysis is objective and grounded in facts, market conditions, and disciplined methodology.
Global Market Knowledge
Teams around the world contribute insight across both established and emerging hotel markets.
Transparent, Established Methodology
Stakeholders understand how conclusions are reached, supporting credibility, approvals, and financing discussions.
Consistent Quality Across Assignments
Each study reflects the same level of rigor, clarity, and professionalism regardless of market or project size.
Contact Our Team
Connect with our senior leaders across the globe.