Market Reviews

Every year HVS performs reviews across a wide range of markets throughout the world. Select markets you’d like information on below.
 
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Tulsa Tourism Is on the Rise

Tulsa’s tourism industry has experienced a strong recovery from the COVID-19 pandemic. Tulsa experienced record-breaking revenue from tourism in 2022 and 2023, encouraging the local chamber of commerce to focus on sustaining tourism and community-building for the foreseeable future.

Resurgence and Strength: Demand and Supply Growth in Wichita

Since 2020, Wichita’s hotel market has experienced a rebound in occupancy and average rate, supported by strong levels of leisure and commercial travel. Demand is expected to continue to grow given the construction of the Biomedical Campus and Riverfront development, although an influx of new hotel supply poses concern for the near-term outlook.

From Challenges to Triumph: Tuscaloosa Carries On

Propelled by the driving force of the University of Alabama and the automotive manufacturing industry, Tuscaloosa’s lodging market quickly rebounded post-pandemic and trended upward through 2023. The outlook for area hotels remains positive, and interest in new hotel development is thriving in the greater market.

Seattle Hotel Market: A Shining Beacon of the Pacific Northwest

In 2023, Seattle was a beacon of renewed strength in the Pacific Northwest given its vibrant concert and sports event calendar, record-breaking cruise season, and $1.9-billion expansion of the Seattle Convention Center. As a result of these factors, Seattle was one of the nation’s best-performing hotel markets during the summer.

Post-Pandemic Momentum in Manhattan

The Manhattan market was severely affected by the COVID-19 pandemic but has been experiencing a rebound, primarily driven by strong gains in average rate over the last three years. Legislative and supply changes are expected to positively affect hotel market trends going forward, and our demand forecast shows a rebound beyond 2019 levels by 2025.

Bakersfield's Vibrant Growth & Developments Ahead

The hotel market of Bakersfield, California, thrives year-round due to the area’s robust industrial business and strong manufacturing and distribution industry. Moreover, the city and the surrounding area are poised for major growth, with upcoming developments that will enhance the market’s appeal and attract further demand.

Orlando Hotel Market: Recovery and Evolution

Orlando was one of the first of the top 20 U.S. hotel markets to recover from the pandemic. Going forward, Orlando's hotel demand is expected to be bolstered by the addition of new tourist attractions in the market, increased flight capacities, greater inbound international travel and group bookings, and the recovery of the business segment.

A Focus on Sports in Naples Attracts a Younger Demographic

Formerly a haven for retirees and snowbird travelers, Naples has been revitalized as a popular destination for all generations. While the area’s natural attractions, hotels, restaurants, and shopping districts will remain its most popular attractions, sports tournaments and events have become a new focus in Naples.

Downtown Baltimore Is Poised for Comeback

Baltimore has struggled to recover from the impact of the COVID-19 pandemic and the negative perception of the downtown neighborhoods. However, ongoing or planned development and revitalization efforts bode well for the future of the city.

Brooklyn Continues to Blossom in the Post-Pandemic Period

All five New York City boroughs were heavily affected by the COVID-19 pandemic. The strength of Brooklyn as a commercial center is partly attributed to the downtown core, distinct neighborhoods, public green spaces, and ease of access to/from Manhattan. These factors, combined with the availability of developable land, have continued to boost the Brooklyn market, especially in the post-pandemic period.
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