Hala Matar Choufany is the President for HVS Middle East and Africa and the Managing Partner of HVS Dubai. In the last 15 years, Hala has worked on several mid and large scale mixed use developments and conducted numerous valuations, feasibility studies, operator search, contract negotiations, operational assessments, strategy advice, return on investment and market studies in Europe, MENA and Asia. Hala has in-depth expertise in regional hotel markets and a broad exposure to international markets and maintains excellent contacts with developers, owners, operators, investment institutions and government entities. Hala holds an MBA in Finance and Strategy from IMHI (Essec- Cornell) University, Paris, France and a BA in Hospitality Management from Notre Dame University, Lebanon. Hala is fluent in English, French and Arabic. The HVS Dubai office provides a broad range of financial advisory work for single and mixed use developments as well as executive placements.