Dubai, UAE, June 18, 2025: We’re thrilled to share that Hala Matar Choufany, President of HVS Middle East, Africa & South Asia, has been awarded the FHS Excellence Award at the 2025 Future Hospitality Summit Africa.
Recognised for her transparent leadership, ethical business philosophy and commitment to sustainable growth, Hala is a driving force in the global hospitality industry - and a fierce advocate for the role of responsible investment in unlocking Africa’s tourism potential./Hala%20June%2025%20FHS%20Award%20pic(1).jpg)
With more than 5,000 advisory engagements to her name, Hala’s influence spans hotel valuations, real estate strategy, contract negotiations, asset management and development planning. But what makes her leadership truly exceptional is the values it rests on - integrity, long-term thinking and knowledge-sharing.
“Africa is the next frontier for hospitality,” she says. “But growth must be unlocked with care - by empowering local communities, preserving heritage and prioritising sustainable development. This is not just about economic opportunity, it’s about shaping an industry we can all be proud of.”
At HVS, we’re especially proud of what this award represents: recognition not just of excellence, but of the kind of leadership that drives real impact on jobs, investment and transformation.
With Africa’s hospitality sector on the rise, Hala’s leadership sets the tone for what’s possible and what’s next, on the continent and at HVS.
Media Contact:
Lee-Anne Singer
Partner - Southern Africa Consulting
[email protected]
+27 (83) 680-5759
Recognised for her transparent leadership, ethical business philosophy and commitment to sustainable growth, Hala is a driving force in the global hospitality industry - and a fierce advocate for the role of responsible investment in unlocking Africa’s tourism potential.
“Africa is the next frontier for hospitality,” she says. “But growth must be unlocked with care - by empowering local communities, preserving heritage and prioritising sustainable development. This is not just about economic opportunity, it’s about shaping an industry we can all be proud of.”
At HVS, we’re especially proud of what this award represents: recognition not just of excellence, but of the kind of leadership that drives real impact on jobs, investment and transformation.
With Africa’s hospitality sector on the rise, Hala’s leadership sets the tone for what’s possible and what’s next, on the continent and at HVS.
About HVS
HVS is the world's leading consulting and valuation services organization focused on the leisure and hospitality industry, offering expertise across all types of hospitality assets, including hotels, restaurants, casinos, shared-ownership lodging, mixed-use developments, golf courses, and resorts (inclusive of spa and wellness components), as well as convention, sports, and entertainment facilities. Established in 1980, the company performs thousands of assignments annually. HVS principals are regarded as reputable leaders in their respective regions of the globe. Through a worldwide network of over 50 offices staffed by nearly 300 experienced professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. For further information regarding our expertise and specifics about our services, please visit hvs.com.Media Contact:
Lee-Anne Singer
Partner - Southern Africa Consulting
[email protected]
+27 (83) 680-5759