HVS | Hala Matar Choufany

My Articles

Bloomberg HT Interview: Hospitality Market in Turkey

Hala Matar Choufany, in her interview on Bloomberg HT, summarizes the current hospitality performance in Turkey and the recovery potential.

April 20, 2021 By Hala Matar Choufany

Travel & Tourism , Hotel Brands , Hotel Companies , COVID-19 , Europe , Turkey

Recovery Potential and Investment Opportunities in GCC

Hala Matar Choufany, in her interview in Arabic on Al Arabiya News summarizes the current hospitality performance in the region as well as how the recovery path looks like.

March 9, 2021 By Hala Matar Choufany

Hotel Investments & Ownership , Hotel Operations , Travel & Tourism , Hotel Management , COVID-19 , Middle East , Saudi Arabia , United Arab Emirates , Kuwait , Oman , Bahrain , Qatar

Hospitality Tomorrow - Innovation, Leadership and Finding Your Mojo

Interview with Hala Matar Choufany about how to lead, engage and motivate, during Hospitality Tomorrow.

December 16, 2020 By Hala Matar Choufany

Hotel Operations , Travel & Tourism , Hotel Companies , Hotel Management , COVID-19 , Middle East , United Arab Emirates

Redesigning Hospitality

Interview with Hala Matar Choufany on redesigning hospitality in the Middle East during the Gulf travel show.

November 30, 2020 By Hala Matar Choufany

Hotel Operations , Travel & Tourism , Economic Trends and Cycles , Hotel Management , COVID-19 , Kuwait , United Arab Emirates , Qatar , Bahrain , Oman , Saudi Arabia

An Eye on Africa

In Global Tourism Forum Hala Matar Choufany was moderating ''An Eye on Africa Hospitality and Investment Opportunities'' with Paul Gardiner, Bani Haddad and Ramsay Rankoussi.

November 30, 2020 By Hala Matar Choufany

Hotel Operations , Travel & Tourism , Hotel Management , COVID-19 , Africa

The Journey to Alternative Management

Hala Matar Choufany is discussing with Khalid Anib, Bani Haddad and Christophe Landais at AHIC on the Road, about the evolution of different type of hotel agreements as well as the journey to the alternative management.

October 28, 2020 By Hala Matar Choufany

Hotel Operations , Hotel Companies , Hotel Franchises , Management Contracts , COVID-19 , United Arab Emirates , Saudi Arabia , Oman , Kuwait , Qatar , Bahrain

The Transformation of Management Agreements

Hala Matar Choufany is in discussion with James Donald and Tara Marlow at AHIC on the road, on the transformation of management agreements and what the reaction has been from owners and operators.

October 28, 2020 By Hala Matar Choufany

Hotel Operations , Hotel Companies , Hotel Franchises , Hotel Management , Management Contracts , United Arab Emirates , Kuwait , Saudi Arabia , Oman , Bahrain , Qatar

Evolution of Hotel Management Agreements and Rise of Alternative Agreements

Hotels are complicated investments and evaluating the most suitable hotel operating model for a hotel investment is crucial to ensure that the owner’s return is optimized. This publication summarizes the evolution of a number key terms in the hotel management agreements and our outlook on how these key terms may evolve in the future, provides an overview of franchise agreements and highlights alternative agreements that are being considered by sophisticated owners in the Middle East region.

September 28, 2020 By Hala Matar Choufany , Ersin Yildirim

Travel & Tourism , Hotel Franchises , Hotel Management , Management Contracts , COVID-19 , Saudi Arabia , Oman , Kuwait , United Arab Emirates , Qatar

Pains and Gains - Hospitality in GCC

With all the uncertainty that remains around the duration and outcome of this pandemic and its' prolonged impact on the hospitality industry in particular; HVS Hotel Owner and Investor Survey findings highlight hotel's operational status and challenges as well as hotel owners’ requirements to survive. In this AHIC broadcast series, the panelists, both of which are multiple asset hotel owners, discuss with Hala Matar Choufany the current issues and future investment appetite.

June 18, 2020 By Hala Matar Choufany

Hotel Investments & Ownership , Hotel Operations , Valuations & Market Studies , Hotel Companies , COVID-19 , Middle East , United Arab Emirates , Qatar , Bahrain , Saudi Arabia , Kuwait , Oman

Impact of COVID-19 on the Hospitality Industry in GCC

Hala Matar Choufany, in her interview in Arabic on Al Arabiya News summarizes the impact of COVID-19 on the hospitality industry in GCC and how the recovery path looks like.

June 16, 2020 By Hala Matar Choufany

Hotel Operations , Travel & Tourism , Hotel Companies , Hotel Management , COVID-19 , Middle East , United Arab Emirates , Bahrain , Qatar , Kuwait , Saudi Arabia , Oman

Investment Opportunities in Post COVID-19 Era

Sharing the full interview of Hala Matar Choufany, President of HVS Middle East & Africa, Recovery Townhall discussion with Sumaira Isaacs in a series of exciting and global interviews hosted by Global Tourism Forum to assess tourism and hospitality challenges as well as recovery and investment opportunities.

June 9, 2020 By Hala Matar Choufany

Hotel Investments & Ownership , Asset Management , Valuations & Market Studies , Hotel Management , COVID-19 , Bahrain , Qatar , Kuwait , Saudi Arabia , Oman , Middle East , United Arab Emirates

Forecast of Hotel Performance in GCC Beyond 2020

We raise key concerns and questions that are worth reflecting on to address the complex “new normal” that will govern future investments and operations in our industry. Although COVID-19 has challenged our fundamental forecasting approach that typically relies on predictable market trends and metrics, we share our assumptions pertaining to what the recovery model may look like for select cities in the GCC and the likely impact on EBITDA.

June 9, 2020 By Hala Matar Choufany

Hotel Investments & Ownership , Asset Management , Valuations & Market Studies , Hotel Management , COVID-19 , Saudi Arabia , Qatar , Kuwait , Oman , Bahrain , Middle East , United Arab Emirates

Hospitality in GCC - HVS Hotel Owner and Investor Sentiment - COVID-19

HVS is pleased to share the Hospitality GCC- Hotel Owner & Investor Survey. Despite the challenges and uncertainty, there will be better times and the hospitality and travel market will eventually come out stronger. The future winners are those that will create an ecosystem that is built on ethical principles and promotes a behavior that reflects a good corporate citizenship. Finally a strong risk mitigation approach, flexibility and innovation will remain key traits of successful organization

June 8, 2020 By Hala Matar Choufany

Hotel Investments & Ownership , Hotel Operations , Valuations & Market Studies , Hotels - Distressed , COVID-19 , Qatar , Saudi Arabia , Kuwait , Bahrain , Oman , Middle East , United Arab Emirates , Dubai - United Arab Emirates

COVID19- Beyond the Dust

The increasing concern over the COVID-19 implications on the travel and tourism sector coupled with a challenging economic outlook for the GCC region will have a major impact on the recovery of the hotel sector. Although COVID-19 has challenged our fundamental forecasting approach that typically relies on predictable market trends and metrics, we share our assumptions pertaining to what the recovery model may look like for select cities in the GCC and the likely impact on EBITDA.

May 7, 2020 By Hala Matar Choufany

Travel & Tourism , Economic Trends and Cycles , Hotel Companies , COVID-19 , Middle East , United Arab Emirates , Dubai - United Arab Emirates

HVS COVID-19: Traveller and Hotel Guest Sentiment Findings Middle East

The “HVS Traveller and Hotel Guest Sentiment Survey” summarises the findings about the current confidence levels, changes in behaviour and preferences, and most importantly the decision making when selecting destinations and hotel stays in the near term. We raise key concerns and questions that are worth reflecting on to address the complex “new normal” that will govern future investments and operations in our industry.

April 29, 2020 By Hala Matar Choufany

Travel & Tourism , Economic Trends and Cycles , Hotel Companies , COVID-19 , Middle East , United Arab Emirates , Dubai - United Arab Emirates

Hala Matar Choufany

Employment History

Consulting Experience

Education

Affiliations

Speaking Engagements

WIH- Women Leadership Panel, March 2021

WiH- Choose to Challenge- Women's International Day, March 2021
Panel Discussion on Women Leadership and Senior Roles

Al Arabiya News Channel, March 2021- Arabic
Interview Hotel Recovery, Investment Opportunities and Market Dynamics

Honors Received

Press Coverage

Clients