We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
In this article, we provide the market opinions of key HVS global leaders in many different regions of the world. HVS operates across the world, and regional leaders are keenly aware of the dynamics and trends that are influencing performance, profitability, and value.
Recent HVS data show gross operating profit margins declining broadly, driven by increases in labor, operating standards, and shared-service allocations. With ADR growth anticipated to flatten, revenue can no longer absorb rising costs. As hotels convert less revenue into profit, owners must rely on active asset management, benchmarking, and operational realignment to protect NOI in 2026.
Greater Houston’s lodging market is stabilizing, with distinct performance differences across submarkets. While 2024 posted strong results lifted by major events and weather-related displacement, inflation-adjusted levels show that real-dollar gains over 2019 are more modest. As 2025 has unfolded, differences between the city and outlying submarkets have become clearer as the market returns to more typical operating patterns.
Named the number-one “City on the Rise” in 2025 by LinkedIn, Grand Rapids is supported by major healthcare, grocery, and manufacturing employers. Several major developments are set to reshape the city’s landscape and strengthen hotel demand in the years ahead, including a new riverfront amphitheater, a professional soccer stadium, and an airport expansion.
In the past year, a surge of hotel consulting work in the Blue Ridge Mountains of southwestern North Carolina and northwestern Georgia has called attention to this market’s growth. The concentration of investment and development in this region indicates an opportunity hotspot, as the hotel supply is adapted to the increasing demand from travelers seeking high-quality properties.
Greenville, a city in the heart of South Carolina’s Upstate area, strengthened coming out of the pandemic and has continued its upward trajectory since. Supported by a strong economic base, thriving tourism industry, and small-town charm, the Greenville market remains one to watch.
The 2025 edition of the Caribbean Hotel Investment Conference & Operations Summit (CHICOS) brought nearly 300 attendees to the Marriott Beach Resort & Spa Willemstad in Curaçao for several days of networking and industry insights from key stakeholders in the region. This article provides the main takeaways from this year’s conference.
The rise of NIL and revenue-sharing policies are reshaping college athletic facility development. Universities seem to be shifting focus from lavish player facilities towards revenue-generating stadium features such as premium seating and mixed-use districts. This article explores how the growing cost of recruiting may redefine financial priorities across college sports.
If your hotel’s top-line revenue is slowing or declining, consider other revenue streams beyond occupancy and ADR. Opportunities like food and beverage upsells, amenity fees, parking-fee adjustments, and guest upgrades can help maintain revenue growth in times of RevPAR decline.
Huntsville, also known as “Rocket City,” has rapidly become a major market in Alabama and the Southern United States, supported by a robust commercial and government demand base. As Huntsville undergoes unprecedented growth, hotel development has surged to meet the overflowing demand.
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
In this article, we provide the market opinions of key HVS global leaders in many different regions of the world. HVS operates across the world, and regional leaders are keenly aware of the dynamics and trends that are influencing performance, profitability, and value.
Recent HVS data show gross operating profit margins declining broadly, driven by increases in labor, operating standards, and shared-service allocations. With ADR growth anticipated to flatten, revenue can no longer absorb rising costs. As hotels convert less revenue into profit, owners must rely on active asset management, benchmarking, and operational realignment to protect NOI in 2026.
Greater Houston’s lodging market is stabilizing, with distinct performance differences across submarkets. While 2024 posted strong results lifted by major events and weather-related displacement, inflation-adjusted levels show that real-dollar gains over 2019 are more modest. As 2025 has unfolded, differences between the city and outlying submarkets have become clearer as the market returns to more typical operating patterns.
Named the number-one “City on the Rise” in 2025 by LinkedIn, Grand Rapids is supported by major healthcare, grocery, and manufacturing employers. Several major developments are set to reshape the city’s landscape and strengthen hotel demand in the years ahead, including a new riverfront amphitheater, a professional soccer stadium, and an airport expansion.
In the past year, a surge of hotel consulting work in the Blue Ridge Mountains of southwestern North Carolina and northwestern Georgia has called attention to this market’s growth. The concentration of investment and development in this region indicates an opportunity hotspot, as the hotel supply is adapted to the increasing demand from travelers seeking high-quality properties.
Greenville, a city in the heart of South Carolina’s Upstate area, strengthened coming out of the pandemic and has continued its upward trajectory since. Supported by a strong economic base, thriving tourism industry, and small-town charm, the Greenville market remains one to watch.
The 2025 edition of the Caribbean Hotel Investment Conference & Operations Summit (CHICOS) brought nearly 300 attendees to the Marriott Beach Resort & Spa Willemstad in Curaçao for several days of networking and industry insights from key stakeholders in the region. This article provides the main takeaways from this year’s conference.
The rise of NIL and revenue-sharing policies are reshaping college athletic facility development. Universities seem to be shifting focus from lavish player facilities towards revenue-generating stadium features such as premium seating and mixed-use districts. This article explores how the growing cost of recruiting may redefine financial priorities across college sports.
If your hotel’s top-line revenue is slowing or declining, consider other revenue streams beyond occupancy and ADR. Opportunities like food and beverage upsells, amenity fees, parking-fee adjustments, and guest upgrades can help maintain revenue growth in times of RevPAR decline.
Huntsville, also known as “Rocket City,” has rapidly become a major market in Alabama and the Southern United States, supported by a robust commercial and government demand base. As Huntsville undergoes unprecedented growth, hotel development has surged to meet the overflowing demand.
Robust demand in urban centers continues to drive Canadian hotel values despite high interest rate environment.
