This article explores the growing strategic importance of Food and Beverage within Italy’s luxury hotel sector, highlighting key market trends shaping hospitality performance across the country and selected high-performing operators. It forms the first article in the HVS Southern Europe Hospitality Series – Food and Beverage, focused on the evolving role of the gastronomic experience within hospitality.

Marble Falls, a small city within the Texas Hill Country and Highland Lakes region, is evolving beyond its traditional role as a weekend lake destination. New hotels, meeting space, and visitor amenities are expanding the market’s capacity for leisure, group, and event travel. This growth positions Marble Falls as an emerging lodging market to watch.

Three years after covering planned changes in the Syracuse area, Christian Cross revisits the market to assess the updates. He also examines key factors currently affecting the wider lodging market, including the Micron project, youth sports trends, and the closure of large downtown hotels.

Our Serviced Apartment Survey invited operators and chartered surveyors to share their views on the cost challenges of Serviced Apartments compared to typical hotels in 2026 and beyond.

Each year, HVS researches and compiles development costs from our database of actual hotel construction budgets. This source provides the basis for our illustrated total development costs per room and per product type.

Sacramento has emerged as a bright spot in California’s hospitality market, with significant growth underway and on the horizon. Although recent inflation and broader economic pressures have tempered the pace of expansion, future development activity and sustained hospitality demand provide a strong foundation for long-term growth.

Less than two years after Hurricanes Helene and Milton reshaped Florida's Gulf Beaches, the Pinellas beachfront lodging market is demonstrating remarkable resilience through renewed tourism demand, major resort reinvestment, and a growing development pipeline.

The U.S. hotel sector continues to show strength, with weekly RevPAR gains averaging 4.0% YTD through May and exceeding 5.0% in recent weeks. Our latest RevPAR growth forecast reflects 3.0% for 2026, which may be on the conservative side if elevated travel trends continue through the summer vacation and fall convention seasons.

Anaheim’s hotel market did not deliver the banner 2025 many expected, but the more important story is what lies ahead. Long-term Disney investment, a strengthening convention calendar, and the emergence of mega-development OCVIBE are positioning Anaheim for a new phase of lodging demand growth.

Memphis has struggled following the pandemic, which resulted in a loss of demand and business for hotels in the market. In response, the City of Memphis has initiated a significant revitalization effort to strengthen the Downtown core and reinvent Memphis as a major destination in the United States.