Insights & Publications

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The Digital Direction: Content Management and the Marketing Communications of Today Part II of a Two-Part Series

This article is Part II of a two-part series analyzing the landscape of digital marketing for hotels and motels in 2014. Part I reviewed the fundamentals of digital marketing and why it is vital hotels understand current trends.

Hotel Brand Revitalization

This article discusses the concept of hotel brand revitalization – a hotel company’s initiatives aimed at re-positioning its brand. Brands that have recently undergone or are currently undergoing this brand process are reviewed.

Segmenting Millennial Travelers Business vs. Leisure

How do you gain the loyalty of millennials? This article analyzes the top two opportunities by segmenting the next generation of travel: millennial business travelers vs. millennial leisure travelers.

2012-2013 South America Overview, Trends & Opportunities

This article highlights the latest tourism trends for South America. It provides analysis of individual hotel markets in Buenos Aires, Rio de Janeiro, Sao Paulo, Santiago, Bogota, Lima and Montevideo, on a yearly and YTD June 2012 and 2013 basis.

Competing For Deals – How to Get Your Offer Accepted

While the transaction market is heating up, compared to other cycles, there still remains a shortage of hotel properties coming to market. Here are a few things a buyer can do to make their offer more attractive.

Readying your Hotel for Sale

With transaction volumes in early 2013 50 percent ahead of the level in early 2012, many owners today are asking themselves if this is the right time to sell.

India Hotel Unit Compensation Study©

The fourth edition of the India Hotel Compensation Study© includes salary data from 196 hotels across 54 cities in India, reporting on 70 positions across the entire hotel hierarchy.

Canadian Monthly Lodging Outlook March, 2013

Featuring Reprint of 'A 7-Step Strategy to Manage Hotel Online Guest Reviews'

A 7-Step Strategy to Manage Hotel Online Guest Reviews

Online hotel guest reviews significantly influence the booking decisions of future guests. Implementing the 7-step strategy suggested in this article can improve guest satisfaction and may increase future bookings.