With over 30 years of hospitality experience JoAnn is responsible for a portfolio of assets with her primary role to help identify value while ensuring that the operator maintains best practices to maximize both top and bottom lines. JoAnn’s active involvement and experience in sales strategies, revenue optimization, knowledge of available resources and analytics skills helps HVS Asset Management successfully provide owners critical information to help them make informed decisions.
Prior to Joining HVS Asset Management JoAnn held various sales, marketing, and management positions. She has been the Director of Sales & Marketing for several hotels and held the position of General Manager of a 255-room property with 32,000 square feet of meeting space. JoAnn is responsible for overseeing and working with operators and ownership to improve the assets performance and achieve our client’s goals. JoAnn also participates in various consulting whenever her exceptional revenue-maximizing skills will be a benefit to the client and its hotel.
"We engaged HVS for Asset Management services and within 6 months they turned around our property performance and we were achieving significantly better RevPAR index scores. I would highly recommend HVS for advice and assistance in planning, developing, and operat[ing] a hotel." – Mike Harral, Vice President of Development Wilkinson Corporation
AREAS OF EXPERTISE
• Proven ability to effectively analyze markets, target areas of highest demand, and develop strategies to attain new business.
• Analyze STR report and implement changes to move hotel to attain set goals.
• Growing existing accounts and generating new business to ensure that room revenues and catering revenues meet or exceed budget in order to maximize revenue and profits.
• Develop, implement and oversee hotel marketing plans. Implement action plans with hotel staff to achieve results.
• Yield management skills including utilizing yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.
JoAnn is responsible for overseeing the sales, marketing and revenue management of all hotels managed by HVS Hotel Management. In addition to that she participates in various consulting assignments and assists with asset management, for HVS Asset Management - Newport, where her unique skills will be a benefit to the client.
Various Management Positions (Noted below with asterisk.)
HVS Hotel Management & HVS Asset Management - Newport
Tiverton (Newport), Rhode Island
2006 – Present
*Senior Vice President Sales & Marketing (2011 – Present)
Responsible for overseeing the sales and marketing efforts of the various hotels managed by the company. Assist the hotels’ staff in developing their plans and subsequently monitor and support the execution of those plans. Supports company’s asset management and consulting assignments and general business development.
*General Manager/ Ramada Mall of America – March 2010 - January 2012
*Director of Sales and Marketing/ Ramada Mall of America June 2006 – March 2010
Responsible for the overall operations for a 255 room airport property with 32,000 square feet of meeting space. Motivate and inspire 130 professionals to exceed goals in room revenue, food and beverage revenue, customer satisfaction as well as expense control. Represent hotel in various tradeshows and through outside sales efforts. Executed an off property catering aspect at Mall of America.
Director of Sales/ Holiday Inn Saint Paul East:
2005 – 2006
Responsible for all sales and marketing efforts for Hotel and Event/Banquet sales including rebuilding corporate customer base and training sales staff of six on fundamental sales skills. Create and implement quarterly action plans for 2 sales managers, Reevaluate market, creating and implement rate strategies as well as working with Online Travel Agencies to increase RevPar
Director of Sales/ Holiday Inn Minneapolis West:
Acting General Manager 4/03-7/03
2002 - 2005
Responsible for all sales and marketing efforts for Hotel and Event/Banquet sales including rebuilding corporate customer base and training sales staff of six on fundamental sales skills. Create and implement quarterly action plans for 4 sales managers and Catering Director and two coordinators. Reevaluate market, creating and implement actions steps on regaining lost business, Month end reporting and forecasting.
Director of Sales/TownePlace Suites
2000 – 2002 (2 years)
Director of Sales/Decathalon Club of Minneapolis
1998-1999 (1 yesr)
Focus Corporation, Denver, CO
Texas A&M University System, College Station, TX
Delta Land Development (Rosewood Hotel Georgia), Vancouver, BC, Canada
Castleton Holdings, Washington, DC
LTD Hospitality Group, Chesapeake, VA
George Mason University, Fairfax, VA
Appalachian Mountain Club, Boston, MA
PIA Investments Limited, Karachi, Pakistan
University of Wyoming, Leramie, WY
American Equity Investment Life Insurance Company, West Des Moines, IA
RFR Holding, New York, NY
Erie County Convention Center Authority, Erie, PA
Delta Land Development, Vancouver, BC
Dickinson Financial Corporation, Kansas City, MO
Chickasaw Nation, Ada, OK
Helmsley Enterpises, Inc., New York, NY
NexBank, Dallas, TX
Beach Business Bank, Manhattan Beach, CA
Peter Island Resort & Spa, Peter Island, British Virgin Islands
Texans Credit Union, Richardson (Dallas), TX
Fisher Island Club, Fisher Island (Miami Beach), FL
Greater Orlando Airports Administration, Orlando, FL
Broad & Cassel, Orlando, FL
University of North Carolina at Chapel Hill Foundation, Chapel Hill, NC
Triple Five Group of Companies (Mall of America), Edmonton, AL, Canada
Board Member, Ramada North Central Hotel Marketing Association
Member of NAWBO
Bloomington Fine Arts Council Past Board Member
Past Vice President, Holiday Inn Twin Cities Hotel Marketing Association
Country Inn and Suites, Regional Sales and Marketing Award
Holiday Inn Worldwide Sales Manager Training
Master Connections, Mastering Sales Productivity
Master Connections, Mastering Sales Strategies
American Hotel and Lodging Association Certification
In the post-COVID-19 world, the hospitality industry has had to reevaluate and adjust how it does business. From shifting market segments, to redeploying sales teams, to addressing operational challenges, hoteliers have been forced to evolve as they continue the path to recovery. Our Hotel Performance Analysis can help.
In Spring 2020, many hotels were forced to furlough most on-property Sales Managers because so much demand for hotels disappeared with the pandemic, requiring any remaining team members to be responsible for market segments which previously were not their responsibility. These remaining Sales Managers were forced to adapt to many other changes in a short time, including rescheduling/canceling events.