Eugene’s hotel market has experienced strong growth in recent years and continues to benefit from significant investment in the city. Eugene has emerged as a leading Pacific Northwest travel destination, and hotel demand benefits from its mix of demand generators that have resulted in increased commercial demand and a strong tourism industry.
Industry Insights
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
Eugene, Oregon Hotel Market: Growth Supported by Investment
Eugene’s hotel market has experienced strong growth in recent years and continues to benefit from significant investment in the city. Eugene has emerged as a leading Pacific Northwest travel destination, and hotel demand benefits from its mix of demand generators that have resulted in increased commercial demand and a strong tourism industry.
NYU IHIF Takeaways: Key Observations on Brands, Capital, and AI
HVS was proud to sponsor NYU IHIF this year. Following several months of surprisingly strong RevPAR and revenue growth, the mood was much improved from ALIS. Conversations around AI, branded residential, and renovations and conversions were most prevalent. Transaction activity is lagging the market recovery, but indications are that the buyer/seller gap is narrowing.
How Convention Centers Change Hotel Markets
To measure the impact of convention center events, HVS analyzes daily hotel occupancy and ADR data to evaluate how convention events affect overall lodging revenues across entire markets and submarkets. We demonstrate how the impact on hotel occupancy and room rates varies based on market conditions.
HVS U.S. Market Pulse: May 2026
The U.S. hotel sector continues to show strength, with weekly RevPAR gains averaging 4.0% YTD through April and exceeding 4.0% in recent weeks. We have updated our RevPAR growth forecast for 2026 from 2.2% to 3.0%, and this may be on the conservative side if elevated travel trends continue through the summer vacation and fall convention seasons.
Upward Trajectory: Continued Recovery of the Manhattan Hotel Market
The Manhattan market has continued to achieve strong ADR growth in recent years. Occupancy, however, still lags the historical peak. Although legislative and supply changes should bolster this recovery, recent geopolitical factors, tariffs, and federal policy changes are expected to affect short-term hotel market trends. Our forecast shows full recovery beyond 2019 levels for all hotel metrics by 2027/28.
The K-Shaped Recovery of Myrtle Beach’s Hotel Market
In the wake of the pandemic, Myrtle Beach has experienced a K-shaped hotel recovery. The broader market has softened from post-pandemic peaks, with lower supply, demand, and revenue, while branded, upper-midscale and above hotels have expanded and outperformed pre-2019 levels. That divergence has drawn new investment, rebranding, and redevelopment in the market’s higher-end segment, signaling sustained confidence.
HVS Anarock India Hospitality Industry Overview 2025
This report highlights the key trends in the Indian hospitality industry in 2025 along with the sector performance metrics, brand signings, and brand openings during the year. It also provides our outlook for the sector for 2026.
From Niche Luxury to Financing Tool: Branded Residential Matures
A review of how a Branded Residential component can, in a world of rising construction costs, make new-build development make financial sense.
Shock, Divergence, and Recovery: The Impact of the 2026 U.S.–Iran Conflict on GCC Hospitality
The 2026 U.S.-Iran conflict caused a sharp, rapid disruption to GCC hospitality by collapsing aviation capacity and traveler confidence. While flights began recovering after April, hotel demand lagged. Internationally exposed markets like the UAE were hit hardest, while Saudi Arabia showed resilience due to domestic and religious demand. Recovery is expected to be gradual, driven more by confidence than connectivity.
Resilience on Display: Chicago Tourism Gains Momentum
Chicago’s tourism rebound strengthened in 2025, with hotel demand rising despite global headwinds. Leisure demand grew 4.6%, offsetting softer group business, while airports posted record traffic and major capital investment. Convention activity remains robust, and limited new hotel supply favors existing assets, supporting a resilient outlook for investors and operators.
Industry Insights
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
HVS was proud to sponsor NYU IHIF this year. Following several months of surprisingly strong RevPAR and revenue growth, the mood was much improved from ALIS. Conversations around AI, branded residential, and renovations and conversions were most prevalent. Transaction activity is lagging the market recovery, but indications are that the buyer/seller gap is narrowing.
To measure the impact of convention center events, HVS analyzes daily hotel occupancy and ADR data to evaluate how convention events affect overall lodging revenues across entire markets and submarkets. We demonstrate how the impact on hotel occupancy and room rates varies based on market conditions.
The U.S. hotel sector continues to show strength, with weekly RevPAR gains averaging 4.0% YTD through April and exceeding 4.0% in recent weeks. We have updated our RevPAR growth forecast for 2026 from 2.2% to 3.0%, and this may be on the conservative side if elevated travel trends continue through the summer vacation and fall convention seasons.
The Manhattan market has continued to achieve strong ADR growth in recent years. Occupancy, however, still lags the historical peak. Although legislative and supply changes should bolster this recovery, recent geopolitical factors, tariffs, and federal policy changes are expected to affect short-term hotel market trends. Our forecast shows full recovery beyond 2019 levels for all hotel metrics by 2027/28.
In the wake of the pandemic, Myrtle Beach has experienced a K-shaped hotel recovery. The broader market has softened from post-pandemic peaks, with lower supply, demand, and revenue, while branded, upper-midscale and above hotels have expanded and outperformed pre-2019 levels. That divergence has drawn new investment, rebranding, and redevelopment in the market’s higher-end segment, signaling sustained confidence.
This report highlights the key trends in the Indian hospitality industry in 2025 along with the sector performance metrics, brand signings, and brand openings during the year. It also provides our outlook for the sector for 2026.
A review of how a Branded Residential component can, in a world of rising construction costs, make new-build development make financial sense.
The 2026 U.S.-Iran conflict caused a sharp, rapid disruption to GCC hospitality by collapsing aviation capacity and traveler confidence. While flights began recovering after April, hotel demand lagged. Internationally exposed markets like the UAE were hit hardest, while Saudi Arabia showed resilience due to domestic and religious demand. Recovery is expected to be gradual, driven more by confidence than connectivity.
Chicago’s tourism rebound strengthened in 2025, with hotel demand rising despite global headwinds. Leisure demand grew 4.6%, offsetting softer group business, while airports posted record traffic and major capital investment. Convention activity remains robust, and limited new hotel supply favors existing assets, supporting a resilient outlook for investors and operators.
Robust demand in urban centers continues to drive Canadian hotel values despite high interest rate environment.