McKenna Luke, MAI

Consulting Experience

A Director with HVS, McKenna Luke, MAI, resides in South Carolina. McKenna has extensive nationwide hotel consulting experience, having lived and worked in Colorado, Texas, Missouri, Oklahoma, New Mexico, and most recently, South Carolina. She holds a certified general appraisal license and is a Designated Member of the Appraisal Institute (MAI). McKenna’s background in hospitality spans from hotel operations to advisory roles related to full-service hotel acquisitions and new developments. Her expertise includes small independent motels, extensive resorts, full-service metropolitan hotels, and historic conversions. She has authored articles about the dynamics of the Oklahoma City hotel market, insights from regional hotel conferences, and the health and wellness trend within the U.S. hotel industry. McKenna graduated summa cum laude from the University of Denver, from which she later earned an MBA.

Employment History

2012 to present
HVS CONSULTING AND VALUATION SERVICES
South Carolina

2011 – 2012
STONEBRIDGE COMPANIES
Englewood, Colorado

2011
HYATT REGENCY CONVENTION CENTER
Denver, Colorado

2009 – 2011
UNIVERSITY OF DENVER RECREATION DEPARTMENT
Denver, Colorado

2010
HYATT REGENCY TECH CENTER
Denver, Colorado

2009
THE STANLEY HOTEL
Estes Park, Colorado

2005 – 2008
PATTY JEWETT BAR AND GRILL
Colorado Springs, Colorado

Education

MBA – Daniels College of Business, University of Denver
Finance

BSBA – Daniels College of Business, University of Denver
Hospitality Management

Other Specialized Training Classes Completed:
Uniform Standards of Professional Appraisal Practice – 15 hours
Basic Appraisal Procedures – 30 hours
Basic Appraisal Principles – 30 hours
General Appraiser Income Approach – 60 hours
General Appraiser Market Analysis and HBU – 30 hours
Business Practices and Ethics – 7 hours
Statistics, Modeling and Finance – 15 hours
Advanced Income – 30 hours
Advanced Market Analysis and HBU – 40 hours
Quantitative Analysis – 40 hours
General Demonstration Report Writing – 7 hours
Eminent Domain – 7 hours
Biennial USPAP Updates
Capstone – Demo Report
Vineyard Valuation Seminar – 7 hours
 
Court of Master Sommelier, Americas
Introductory Course & Examination – 18 hours

Affiliations

Appraisal Institute – Designated Member (MAI)

State Certification

Georgia
North Carolina
South Carolina

Hotels Evaluated

Sample List for Illustrative Purposes

PORTFOLIO VALUATION 
Portfolio of 12 Great Wolf Lodge Properties, Various Locations
Portfolio of 10 Marriott- or Hyatt-branded Hotels, Various Locations
Portfolio of 14 Boutique Hotels
 
ARIZONA 
Wyndham Garden Hotel Phoenix Midtown, Phoenix
Embassy Suites by Hilton, Scottsdale
Market Area Overview, Scottsdale
JW Marriott Starr Pass Resort & Spa, Tucson
 
ARKANSAS 
Quality Suites, Paragould
 
CALIFORNIA 
Portofino Inn & Suites, Anaheim
Sheraton Park Hotel at the Anaheim Resort, Anaheim
Bear Valley Ski Resort, Bear Valley
Radisson Hotel, Brisbane
Park Hyatt Aviara, Carlsbad
Proposed Reverb by Hard Rock, Cotati
Proposed Hyatt Hotel, Fresno
Hampton Inn & Suites Los Angeles Glendale, Glendale
Westin, Long Beach
Days Inn Hollywood Near Universal Studios, Los Angeles
Hotel Normandie, Los Angeles
Proposed Element by Westin, Milpitas
Portola Hotel & Spa Monterey Bay, Monterey
Hotel Indigo Napa Valley, Napa
Ivy Hotel, Napa
Proposed Dual-Branded Residence Inn & AC Hotel by Marriott
Villa Royale Inn, Palm Springs
Proposed Graduate Hotel, Palo Alto
Fairfield Inn & Suites by Marriott San Francisco San Carlos, San Carlos
Proposed SpringHill Suites, San Diego
Wyndham Garden San Diego SeaWorld, San Diego
Four Points SFO, South San Francisco
Holiday Inn Fisherman's Wharf San Francisco, San Francisco
Hotel G, San Francisco
Scarlet Huntington, San Francisco
Stanford Court, San Francisco
Hyatt Centric, Santa Barbara
Domain Hotel Silicon Valley, Sunnyvale
Proposed Boutique Hotel, Walnut Creek
 
COLORADO 
Proposed Hotel Indigo, Denver
Stanley Hotel, Estes Park
Proposed Best Western Plus, Hayden
Courtyard by Marriott Denver Southwest Lakewood, Lakewood
Residence Inn by Marriott Denver Southwest Lakewood, Lakewood
Hyatt House, Colorado Springs
TownePlace Suites by Marriott Colorado Springs South, Colorado Springs
 
CONNECTICUT 
DoubleTree by Hilton Hotel, Norwalk
 
DELAWARE 
Sheraton Suites, Wilmington
 
FLORIDA 
Wyndham Hotel, Boca Raton
Dreamview Beachfront Hotel & Resort, Clearwater Beach
Plantation on Crystal River an Ascend Hotel Collection Member, Crystal River
SpringHill Suites by Marriott, Gainesville
Marriott Beachside Condo Hotel Key West, Key West
Ritz-Carlton, Sarasota
 
GEORGIA 
Hampton Inn (Southlake Parkway), Atlanta
Hampton Inn & Suites (Bobby Brown Parkway), Atlanta
Georgia Tech Hotel & Conference Center, Atlanta
Country Inn & Suites, Valdosta
 
HAWAII 
Hyatt Centric Waikiki Beach, Honolulu
 
IDAHO 
Proposed Comfort Inn & Suites, Boise
Proposed Sun Valley Hotel, Ketchum
 
ILLINOIS 
Baymont Inn & Suites, Alsip
Hampton Inn, Bolingbrook
Proposed Hilton Garden Inn, Bolingbrook
Best Western, Burbank
Chicago Lake Shore Hotel, Chicago
Crossroads Hotel, Chicago
Independent Hotel, Chicago
Proposed Hampton Inn (Chicago Motor Club Conversion), Chicago
Proposed Holiday Inn Express, Chicago
Holiday Inn, Itasca
Hyatt House, Warrenville
Hyatt Place, Warrenville
Super 8, Willowbrook
 
INDIANA 
Fairfield Inn & Suites Indianapolis Airport, Indianapolis
Residence Inn by Marriott Indianapolis Airport, Indianapolis
Hilton Garden Inn Wabash Landing, West Lafayette
 
IOWA 
Proposed Warrior Hotel at the Warrior and Davidson Buildings, Sioux City
 
KANSAS 
Proposed Clinton Lake Hotel and Conference Center, Lawrence
Ambassador, Wichita
AmericInn, Wichita
Days Inn, Wichita
 
LOUISIANA 
DoubleTree by Hilton, New Orleans
Old No 77 Hotel & Chandlery, New Orleans
 
MARYLAND 
Motel 6, Annapolis
Homewood Suites/Hilton Garden Inn Inner Harbor, Baltimore
Proposed Extended-Stay Hotel, Baltimore
Proposed Staybridge Suites, Baltimore
 
MICHIGAN 
Courtyard by Marriott Grand Rapids Airport, Kentwood
Red Roof Inn, Plymouth
Fairfield Inn & Suites Detroit Troy, Troy
TownePlace Suites by Marriott Detroit Troy, Troy
 
MINNESOTA 
Embassy Suites, Bloomington
Le Bourget Aero Suites (conversion to Holiday Inn Express), Bloomington
Kahler Grand Hotel, Rochester
Kahler Inn & Suites, Rochester
Marriott Rochester Mayo Clinic, Rochester
Residence Inn by Marriott Rochester Mayo Clinic Area, Rochester
 
MISSOURI 
Watermill Cove Resort, Branson
Crowne Plaza, Bridgeton
Limited-Service Hotel, Columbia
Hilton Kansas City Airport, Kansas City
Proposed Holiday Inn, St. Louis
Marriott St. Louis Grand Hotel, St. Louis
Holiday Inn Express, Sidney
Homewood Suites, Richmond Heights
Days Inn, Warrensburg
 
MONTANA 
Holiday Inn Express, Sidney
 
NEVADA 
Cal Neva Resort & Casino, Crystal Bay
 
NEW JERSEY 
Embassy Suites Secaucus Meadowlands, Secaucus
 
NEW MEXICO 
Courtyard by Marriott, Albuquerque
Holiday Inn Albuquerque Airport, Albuquerque
Hyatt Place Albuquerque Airport, Albuquerque
Hyatt Place Albuquerque Uptown, Albuquerque
Sheraton Albuquerque Airport Hotel, Albuquerque
Comfort Suites, Las Cruces
Proposed Hotel, Los Alamos
Eldorado Hotel & Spa, Santa Fe
Four Season Resort Rancho Encantado, Santa Fe
Hotel St. Francis, Santa Fe
La Posada de Santa Fe Resort & Spa, Santa Fe
Hampton Inn, Taos
Taos Inn, Taos
Quality Inn, Tucumcari
 
NEW YORK 
Fairfield Inn & Suites, Brooklyn
Holiday Inn Express, Fishkill
Holiday Inn Express, Hauppauge
Holiday Inn Express Syracuse Airport, Syracuse
Radisson Hotel JFK Airport, Jamaica
Sheraton, Tarrytown
SpringHill Suites by Marriott, Tarrytown
Hampton Inn & Suites Binghamton Vestal, Vestal
 
NORTH CAROLINA 
Residence Inn by Marriott Charlotte South at I-77 Tyvola Road, Charlotte
DoubleTree by Hilton, Rocky Mount
Staybridge Suites Wilmington East, Wilmington
 
OHIO 
Holiday Inn Express, Centerville
Microtel Inn & Suites by Wyndham, Saint Clairsville
Marriott Cleveland Airport, Cleveland
 
OKLAHOMA 
Proposed Country Inn & Suites, Edmond
Holiday Inn Express, Enid
Country Inn & Suites, Norman
Fairfield Inn & Suites by Marriott, Norman
Boutique Hotel, Oklahoma City
Full-Service Hotel, Oklahoma City
Homewood Suites by Hilton, Oklahoma City
Proposed 21c Hotel, Oklahoma City
Proposed Boutique Hotel, Oklahoma City
Proposed Candlewood Suites, Oklahoma City
SpringHill Suites by Marriott, Oklahoma City
Fairfield Inn & Suites, Stillwater
Ambassador Hotel, Tulsa
Embassy Suites, Tulsa
Hampton Inn, Tulsa
Proposed Best Western Plus, Tulsa
 
OREGON 
Salishan Spa & Golf Resort, Gleneden Beach
Dossier Hotel, Portland
Hotel DeLuxe Portland, Portland
Hotel Lucia, Portland
Sentinel Hotel, Portland
Sunriver Resort, Sunriver
 
PENNSYLVANIA 
Le Méridien, Philadelphia
Renaissance Philadelphia Airport, Philadelphia
 
PUERTO RICO 
El Conquistador Resort, Fajardo
Condado Plaza Hilton, San Juan
 
SOUTH CAROLINA 
Suburban Extended Stay Hilton Head, Bluffton
Comfort Inn Blythewood, Blythewood
Belmond Charleston Place, Charleston
Aloft Columbia Downtown, Columbia
Proposed Downtown Columbia Hotel, Columbia
Suburban Extended Stay, Columbia
Proposed SpringHill Suites, Lexington
Homestead Lodge Gaffney, Gaffney
 
TENNESSEE 
Hilton Garden Inn Memphis Wolfchase Galleria, Cordova
Comfort Suites, Germantown
DoubleTree by Hilton, Nashville
Hotel Preston, Nashville
Hotel Market Supply and Demand Study, Knoxville
 
TEXAS 
SpringHill Suites by Marriott, Arlington
TownePlace Suites by Marriott, Arlington
Courtyard by Marriott Austin University Area, Austin
Fairfield Inn & Suites by Marriott Austin University Area, Austin
Super 8, Austin
Proposed Independent Hotel, Bee Cave
Crowne Plaza Downtown, Dallas
Holiday Inn Express Hotel & Suites Dallas East, Dallas
Proposed Value Place, Irving
Wingate Las Colinas, Irving
TownePlace Suites by Marriott, Las Colinas
Proposed Select-Service Hotel, Mansfield
Quality Suites, Midland
La Quinta Inn & Suites, New Braunfels
Proposed Hyatt House, New Braunfels
Red Roof Inn, New Braunfels
Hyatt House Dallas Richardson, Richardson
Hilton San Antonio Airport, San Antonio
Super 8, San Antonio
Hampton Inn, Victoria
 
UTAH 
Hampton Inn, Provo
Holiday Inn Express Sandy South Salt Lake City, Sandy
 
VIRGINIA 
Wingate Inn Dulles Airport, Chantilly
Best Western Plus Portsmouth Chesapeake Hotel, Chesapeake
Hampton Inn, Danville
Best Western Windsor Inn & Suites, Danville
Hampton Inn, Danville
Westin Tysons Corner, Falls Church
Comfort Inn, Gloucester
Holiday Inn Express Hotel & Suites, Manassas
 
WASHINGTON 
Hilton, Bellevue
Hilton Garden Inn, Bothell
Hotel Max, Seattle
Roosevelt Hotel, Seattle
Hotel Murano, Tacoma
 
WEST VRIGINIA 
Microtel Inn & Suites by Wyndham, Triadelphia
 
WISCONSIN 
Super 8, Antigo
Best Western, Manitowoc
Holiday Inn Milwaukee Riverfront, Milwaukee
 
WYOMING
Snow King Resort, Jackson
 
INTERNATIONAL
 
MEXICO
Proposed Hotel, Tijuana

My Articles

HVS Market Pulse: Columbia, South Carolina

Columbia’s hospitality industry and overall economy are expected to continue to be spurred by a recent tax incentive, strength of area businesses, and growing tourism.

• September 19, 2019 By McKenna Luke

Vineyard and Winery Market Intelligence

From golf courses to ski resorts and everything in between, we have the skills and knowledge to help you with any hospitality projects. A recently added specialty at HVS includes vineyard/winery-related market studies, consulting, and appraisals.

• December 20, 2018 By McKenna Luke

• Lending , Hotel Operations , Development & Construction , Valuations & Market Studies , Economic Trends and Cycles

Key Takeaways: Hunter Conference

Investors, buyers, bankers, appraisers, and owners gathered at the Hunter Hotel Conference in Atlanta, Georgia, March 22–24, 2017.

• April 3, 2017 By McKenna Luke , Heidi S. Nielsen

• Hotel Investments & Ownership , Travel & Tourism , Economic Trends and Cycles , Hotel Brands

Industry Insights: Impacts of Major Brand PIPs

The increase of new supply across the United States, the aging condition of limited-service hotels, and an inconsistency of quality across branded hotels has required franchisors to create and implement new design standards.

• February 20, 2017 By McKenna Luke , Dinaker P. Mallya

• Hotel Investments & Ownership , Development & Construction , Valuations & Market Studies , Hotel Brands

Key Considerations for Historic Building Conversions

In response to rising demand for unique designs, developers are turning to adaptive reuse as a means of creating one-of-a-kind hotels. Historic building conversions come with their own sets of challenges, balanced by potential rewards.

• February 13, 2017 By Shannon L. Sampson , McKenna Luke , Mallory B. White

• Development & Construction , Architecture & Interior Design

Four Key Takeaways | 2015 North America Tourism & Hospitality Investment Conference (NATHIC)

Foreign Direct Investment in U.S. enterprises has doubled over the past 15 years, a sign of investor confidence in American real estate, including hotels. The NATHIC event also spoke to what moves will set hoteliers ahead in the current market.

• November 16, 2015 By Heidi S. Nielsen , McKenna Luke , Kirby D. Payne

• Hotel Investments & Ownership , Asset Management , Development & Construction , Valuations & Market Studies , Travel & Tourism , Brokerage & Transactions , Economic Trends and Cycles

Three Key Takeaways | North America Hotel Investment Conference 2014

Hotel stakeholders shared a diversity of insights into U.S. hotel industry trends ranging from innovative brands to today’s tech-savvy travelers. Overall, hotel performance is high, buoying optimism among hoteliers as the industry heads into 2015.

• December 15, 2014 By McKenna Luke , Meghan B. Larmore

• Hotel Investments & Ownership , Asset Management , Travel & Tourism , Economic Trends and Cycles , Hotel Brands , Hotel Companies , Hotel Franchises , Hotel Management

In Focus - Health and Wellness Hotel Trends

The health and wellness travel segment is growing immensely, creating a market for hotels that cater to the health-conscious guest. The EVEN and Element hotel brands are pushing the envelope, with wellness built into their very design.

• August 4, 2014 By McKenna Luke

• Development & Construction , Travel & Tourism , Economic Trends and Cycles , Hotel Brands , Hotel Companies

Market Intelligence Report 2013: Oklahoma City

Employment in Oklahoma City stands far ahead of the nation, and activity generated by agriculture, energy concerns, and the military has kept the economy going strong. What has this meant for recent hotel performance, supply, and transactions?

• May 20, 2013 By McKenna Luke

• Valuations & Market Studies , Economic Trends and Cycles

HVS Market Intelligence Report: Oklahoma City, Oklahoma

Business relocations and expansions are one sign of Oklahoma City’s economic strength since the recent recession; increasing hotel tax revenues, greater demand, and new supply demonstrate the strength of the city’s hotel sector.

• February 4, 2013 By McKenna Luke

• Valuations & Market Studies , Economic Trends and Cycles