In the wake of the pandemic, Myrtle Beach has experienced a K-shaped hotel recovery. The broader market has softened from post-pandemic peaks, with lower supply, demand, and revenue, while branded, upper-midscale and above hotels have expanded and outperformed pre-2019 levels. That divergence has drawn new investment, rebranding, and redevelopment in the market’s higher-end segment, signaling sustained confidence.
Industry Insights
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
The K-Shaped Recovery of Myrtle Beach’s Hotel Market
In the wake of the pandemic, Myrtle Beach has experienced a K-shaped hotel recovery. The broader market has softened from post-pandemic peaks, with lower supply, demand, and revenue, while branded, upper-midscale and above hotels have expanded and outperformed pre-2019 levels. That divergence has drawn new investment, rebranding, and redevelopment in the market’s higher-end segment, signaling sustained confidence.
Shock, Divergence, and Recovery: The Impact of the 2026 U.S.–Iran Conflict on GCC Hospitality
The 2026 U.S.-Iran conflict caused a sharp, rapid disruption to GCC hospitality by collapsing aviation capacity and traveler confidence. While flights began recovering after April, hotel demand lagged. Internationally exposed markets like the UAE were hit hardest, while Saudi Arabia showed resilience due to domestic and religious demand. Recovery is expected to be gradual, driven more by confidence than connectivity.
Resilience on Display: Chicago Tourism Gains Momentum
Chicago’s tourism rebound strengthened in 2025, with hotel demand rising despite global headwinds. Leisure demand grew 4.6%, offsetting softer group business, while airports posted record traffic and major capital investment. Convention activity remains robust, and limited new hotel supply favors existing assets, supporting a resilient outlook for investors and operators.
HVS U.S. Market Pulse: April 2026
U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and lackluster job growth. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement and ADR gains.
When Hotels Become Ecosystems: The Real Impact of Mixed-Use Development
Mixed-use is no longer a design experiment - it is quietly reshaping how hospitality assets are financed, programmed, and experienced. Increasingly, the hotel serves as the connective tissue within a broader ecosystem. The winners will not be the projects that simply add uses, but those that deliberately align design, operations, and recurring revenue into a cohesive, durable platform.
Detroit Hotel Market Update: Why Investors Are Betting on Motown
Billions of dollars in new development are reshaping Downtown Detroit and transforming its hotel market. From landmark mixed-use towers to a revitalized riverfront, the investment activity underway is generating new demand, attracting first-time visitors, and positioning Motown as a legitimate destination for both leisure and business travel.
Looking Toward the Normalization of the New Orleans Hotel Market
Although a slow COVID recovery and negative news cycles previously cast doubt on New Orleans’ viability as a vacation destination, the popularity of the city is supporting strong leisure travel rebound and an optimistic convention schedule.
Hotel Investment Risk and Performance by Product Type in Kansas City
This article evaluates how full-service, select- and limited-service, and extended-stay hotels in the Kansas City metro market have performed across economic cycles. Our analysis highlights key differences in revenue potential, risk exposure, and recovery patterns to inform development and investment decisions.
HVS U.S. Market Pulse: March 2026
U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and longer security lines at airports. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement (as we expected).
Sedona’s Lodging Market: Resilience and Pricing Power
Nestled among the iconic red rock formations of northern Arizona, Sedona is one of the most distinctive leisure destinations in the American Southwest. Over the past decade, Sedona’s hotel market has demonstrated remarkable resilience, supported by strong leisure demand, constrained hotel supply, and a reputation as a premium outdoor and wellness destination.
Industry Insights
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
The 2026 U.S.-Iran conflict caused a sharp, rapid disruption to GCC hospitality by collapsing aviation capacity and traveler confidence. While flights began recovering after April, hotel demand lagged. Internationally exposed markets like the UAE were hit hardest, while Saudi Arabia showed resilience due to domestic and religious demand. Recovery is expected to be gradual, driven more by confidence than connectivity.
Chicago’s tourism rebound strengthened in 2025, with hotel demand rising despite global headwinds. Leisure demand grew 4.6%, offsetting softer group business, while airports posted record traffic and major capital investment. Convention activity remains robust, and limited new hotel supply favors existing assets, supporting a resilient outlook for investors and operators.
U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and lackluster job growth. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement and ADR gains.
Mixed-use is no longer a design experiment - it is quietly reshaping how hospitality assets are financed, programmed, and experienced. Increasingly, the hotel serves as the connective tissue within a broader ecosystem. The winners will not be the projects that simply add uses, but those that deliberately align design, operations, and recurring revenue into a cohesive, durable platform.
Billions of dollars in new development are reshaping Downtown Detroit and transforming its hotel market. From landmark mixed-use towers to a revitalized riverfront, the investment activity underway is generating new demand, attracting first-time visitors, and positioning Motown as a legitimate destination for both leisure and business travel.
Although a slow COVID recovery and negative news cycles previously cast doubt on New Orleans’ viability as a vacation destination, the popularity of the city is supporting strong leisure travel rebound and an optimistic convention schedule.
This article evaluates how full-service, select- and limited-service, and extended-stay hotels in the Kansas City metro market have performed across economic cycles. Our analysis highlights key differences in revenue potential, risk exposure, and recovery patterns to inform development and investment decisions.
U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and longer security lines at airports. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement (as we expected).
Nestled among the iconic red rock formations of northern Arizona, Sedona is one of the most distinctive leisure destinations in the American Southwest. Over the past decade, Sedona’s hotel market has demonstrated remarkable resilience, supported by strong leisure demand, constrained hotel supply, and a reputation as a premium outdoor and wellness destination.
Robust demand in urban centers continues to drive Canadian hotel values despite high interest rate environment.