Lauren Reynolds

Consulting Experience

Lauren Reynolds, leader of the HVS Salt Lake City office, is a market expert in Utah, Montana, Idaho, and Wyoming, as well as the Pacific Northwest. In addition, she is a national park lodging expert with notable expertise in Zion National Park, Grand Teton National Park, Yellowstone National Park, Glacier National Park, Yosemite National Park, and Mount Rainier National Park.

During her time at HVS, Lauren has evaluated hundreds of hotels spanning all asset classes, including limited-service hotels, select-service hotels, and full-service hotels and resorts. She specializes in complex assets, including ultra-luxury resorts and unique lodging properties such as glamping resorts in highly seasonal markets. In addition to hotel appraisals, she performs several types of projects including, but not limited to, feasibility studies, market studies, purchase price allocations, and various research assignments. Notable projects include the following:

• Impact of Ticketed-Entry Systems on National Park Lodging Demand Study
• Amangani Resort, Jackson, Wyoming
• Proposed Spring Creek Ranch Hotel, Jackson, Wyoming
• Cloudveil, an Autograph Collection Hotel, Jackson, Wyoming
• Goulding’s Lodge, Monument Valley, Utah
• Sunriver Resort, Sunriver, Oregon
• Proposed Luxury Hotel at Highground, Orderville, Utah
• Proposed East Gate Lodge, Mount Carmel, Utah
• Proposed Split Rock Resort & Golf Club Glamping Expansion, Lake Harmony, Pennsylvania
• Proposed Camp Satori Glamping Resort, Silver Star, Montana
• Proposed Gallatin Gateway Glamping Resort, Gallatin, Montana
• Hotel 43, Boise, Idaho
• The Grove Hotel, Boise, Idaho
• Proposed Little Creek Casino Resort Expansion, Shelton, Washington
• Proposed Hot Springs Resort Zion, La Verkin, Utah
• Proposed Marina Hotel, Des Moines, Washington 

Employment History

February 2023 to present
HVS CONSULTING AND VALUATION SERVICES
Salt Lake City, Utah
 
January 2019–February 2023
HVS CONSULTING AND VALUATION SERVICES
Portland, Oregon
 
June 2018–August 2018
Internship – HVS CONSULTING AND VALUATION SERVICES
Portland, Oregon
 
May 2017–August 2017
HYATT AT OLIVE 8 CORPORATE ROOMS INTERN
Seattle, Washington
 
2014–2018
MICHIGAN STATE UNIVERSITY
East Lansing, Michigan

Education

BS – Hospitality Business, The School of Hospitality Business, Michigan State University
Specialization – Real Estate Investment Management, The School of Hospitality Business, Michigan State University
 
STR Certification in Hotel Industry Analytics (CHIA)

Other Specialized Training Classes Completed:
Uniform Standards of Professional Appraisal Practice
Basic Appraisal Principles
Basic Appraisal Procedures
General Appraiser Income Approach (Parts I and II)
General Appraiser Market Analysis and HBU
General Appraiser Site Valuation and Cost Approach
Real Estate Finance, Statistics, and Valuation Modeling
General Appraiser Report Writing and Case Studies
General Appraiser Sales Comparison Approach
Expert Witness for Commercial Appraisers
Commercial Appraisal Review
Small Hotel Valuation
Biennial USPAP Updates

Hotels Evaluated

Sample List for Illustrative Purposes
 
NATIONAL PARKS
 
Yosemite National Park
Proposed Outbound Hotel Yosemite, Oakhurst
Proposed Limited-Service Hotel, Oakhurst
Proposed Hotel Mammoth Village, Mammoth Lakes
Proposed Hyatt Caption, Mammoth Lakes
Sierra Nevada Resort & Spa, Mammoth Lakes

Zion National Park
Proposed Hot Springs Resort, La Verkin
Proposed Gateway Lodge, Mount Carmel
Proposed East Gate Lodge, Orderville
Proposed Luxury Hotel at Highground, Orderville
Proposed Camp Kaia, an Outdoor Citizen Resort, Kanab
Red Mountain Resort, Ivins
Proposed Candlewood Suites, St. George
Proposed Avid Hotel, St. George

Arches & Canyonlands National Parks
Virginian Motel, Moab
Best Western Canyonlands, Moab

Glacier National Park
Under Canvas Glacier, Coram
Proposed Terra Vi Resort Glacier National Park, Columbia Falls
Wonderstone Hotel, Columbia Falls
Cedar Creek Lodge, Columbia Falls
Proposed Whitefish Hotel, Whitefish
Holiday Inn Express, Kalispell

Yellowstone National Park 
Dreamcatcher Tipi Hotel, Gardiner
Under Canvas Yellowstone, West Yellowstone
Roosevelt Hotel, Gardiner
  
Grand Teton National Park
Amangani Resort, Jackson
Cloudveil, an Autograph Collection Hotel, Jackson
Spring Creek Ranch, Jackson
SpringHill Suites by Marriott, Jackson
Mountain Modern Hotel, Jackson
Homewood Suites by Hilton, Jackson

Crater Lake National Park
Fairfield Inn by Marriott, Klamath Falls
Best Western Plus Olympic Inn, Klamath Falls
Sunriver Resort, Sunriver
Home2 Suites by Hilton, Bend
SunView Motel & Resort, Terrebonne
 
Mount Rainier National Park 
Alta Crystal Resort, Enumclaw
GuestHouse Hotel, Enumclaw
Cowlitz River Lodge, Packwood
Crest Trail Lodge, Randle
Mill Village Motel, Eatonville
Nisqually Lodge, Ashford
 
Olympic National Park
Sequim Bay Lodge, Sequim
Old Alcohol Plant Hotel, Port Hadlock
 
North Cascades National Park 
River Run Inn & Cabins, Winthrop
Days Inn by Wyndham Bellingham, Bellingham
Motel 6, Bellingham
Bellis Inn, Bellingham
Morning Glory Inn, Bellingham
Sterling Motor Inn, Burlington

Great Smokey Mountains National Park
Under Canvas Great Smoky Mountains, Pigeon Forge
 
Mount Rushmore National Memorial 
Under Canvas Mount Rushmore, Keystone
Proposed Hyatt Place Rapid City, Rapid City
 
Hot Springs National Park 
Hot Springs Treehouses, Hot Springs
Hotel Hot Springs, Hot Springs

Mesa Verde National Park 
Holiday Inn Express, Cortez
  
GLAMPING HOTELS & RESORTS
Hot Springs Treehouses, Hot Springs, AR
Under Canvas Glacier, Coram, MT
Dreamcatcher Tipi Hotel, Gardiner, MT
Under Canvas Yellowstone, West Yellowstone, MT
Proposed Glamping Resort, Gallatin Gateway, MT
Proposed Camp Satori Glamping Resort, Silver Star, MT
Proposed Split Rock Resort & Golf Club Glamping Expansion, Lake Harmony, PA
Under Canvas Mount Rushmore, Keystone, SD
Under Canvas Great Smoky Mountains, Pigeon Forge, TN
Proposed Camp Kaia, an Outdoor Citizen Resort, Kanab, UT
 
ARKANSAS
Hot Springs Treehouses, Hot Springs
Hotel Hot Springs, Hot Springs

ARIZONA 
Proposed Holiday Inn, Page
Hampton by Hilton, Carefree
La Quinta Inn & Suites by Wyndham, Holbrook
Best Western Plus, Tucson
Gila Bend Lodge, Gila Bend
Motel 6, Tempe

CALIFORNIA 
Proposed Outbound Hotel Yosemite, Oakhurst
Proposed Limited-Service Hotel, Oakhurst
Proposed Hotel Mammoth Village, Mammoth Lakes
Proposed Hyatt Caption, Mammoth Lakes
Sierra Nevada Resort & Spa, Mammoth Lakes
Jeffrey Hotel, South Lake Tahoe
Firelite Lodge, Tahoe Vista
Embassy Suites Arcadia Pasadena, Arcadia
Mark Twain/Tilden Hotel, San Francisco
Marriott San Diego Mission Valley, San Diego
Embassy Suites Temecula Valley Wine Country, Temecula
Proposed Hotel Downtown Lodi, Lodi
Proposed Oroville Hotel, Oroville
Proposed Sanctity Hotel, Rancho Cucamonga
Proposed Home2 Suites by Hilton San Bernardino, San Bernardino
Proposed Avid Hotel Victorville, Victorville
Proposed Fairfield Inn by Marriott Victorville, Victorville
Holiday Inn Express Westley, Westley
Residence Inn by Marriott, Manhattan Beach
Ayres Inn, Ontario
Fairfield Inn by Marriott, Elk Grove
Black Bear Lodge, Big Bear Lake
Best Western, Auburn
Creekside Lodge, Markleeville
Fairfield Inn by Marriott, Tulare
Quality Inn & Suites, Weed
Fullerton Lodge, Fullerton
Lompoc Inn, Lompoc
Orange Show Inn, San Bernardino
Motel 6, Ontario
University Inn, Fresno
Holiday Inn Express, Westley
Best Western Plus, El Cajon
Quality Inn & Suites, El Cajon
Baymont Inn & Suites, Anderson
 
COLORADO
Holiday Inn Express, Cortez
 
IDAHO 
Courtyard by Marriott Boise Downtown, Boise
Hotel 43, Boise
The Grove Hotel, Boise
Ashley Inn, Cascade
Lava Hot Springs Inn, Lava Hot Springs

ILLINOIS
Westin Northwest, Chicago
 
MASSACHUSETTS
Motel 6 Boston Danvers, Danvers
Motel 6 Framingham MA Boston West, Framingham
Motel 6 Leominster, Leominster
 
MONTANA 
Under Canvas Glacier, Coram
Proposed Terra Vi Resort Glacier National Park, Columbia Falls
Wonderstone Hotel, Columbia Falls
Cedar Creek Lodge, Columbia Falls
Proposed Whitefish Hotel, Whitefish
Holiday Inn Express, Kalispell
Dreamcatcher Tipi Hotel, Gardiner
Under Canvas Yellowstone, West Yellowstone
Roosevelt Hotel, Gardiner
Proposed AC by Marriott, Bozeman
Proposed Hotel, Missoula
Proposed Everhome Suites, Bozeman
Proposed Glamping Resort, Gallatin Gateway
Quality Inn & Suites, Bozeman
Proposed Four Corners Hotel, Four Corners
Greystone Inn, Great Falls
Motel 6, Kalispell
Hilton Garden Inn Missoula, Missoula
Proposed Camp Satori Glamping Resort, Silver Star
Holiday Inn Express, Helena
Days Inn by Wyndham, Helena
Tamarack Inn, Missoula
 
NEVADA 
Hampton Inn & Suites by Hilton Las Vegas Airport, Las Vegas
Holiday Inn Express & Suites, Ely
 
NEW MEXICO 
Proposed Baymont Inn & Suites by Wyndham, Carlsbad
 
OHIO
Hampton by Hilton, Akron
 
OREGON 
Fairfield Inn by Marriott, Klamath Falls
Best Western Plus Olympic Inn, Klamath Falls
Sunriver Resort, Sunriver
Home2 Suites by Hilton, Bend
SunView Motel & Resort, Terrebonne
Plaza Inn & Suites at Ashland Creek, Ashland
Proposed Cave Junction Hotel, Cave Junction
Proposed Takelma Lodge, Grants Pass
Proposed MyPlace, Boardman
Hampton Inn by Hilton, Redmond
Columbia Gorge Resort and Spa, Hood River
Home2 Suites by Hilton Downtown University Area, Eugene
Bed & Breakfast, Independence
McMinnville Airbnb, McMinnville
Proposed SpringHill Suites by Marriott, Medford
Country Inn & Suites by Carlson Portland Airport, Portland
Duniway Portland, a Hilton Hotel, Portland
Hilton Portland Downtown, Portland
Proposed Hampton Inn by Hilton Redmond, Redmond
Proposed Hotel, Boardman
Budget Lodge, Portland
Inn at Wecoma, Lincoln City
Clarion, Medford
Golden Knight Motel, Gresham
Motel 6, Pendleton
Surf & Sand Inn, Pacific City
Motel 6, Hermiston
Best Western, Oakridge
Best Western, Lakeview
Comfort Suites, Springfield
Shady Oaks Motel, Roseburg

PENNSYLVANIA
Proposed Split Rock Resort & Golf Club Glamping Expansion, Lake Harmony
 
SOUTH DAKOTA 
Under Canvas Mount Rushmore, Keystone
Proposed Hyatt Place Rapid City, Rapid City
 
TENNESSEE
Under Canvas Great Smoky Mountains, Pigeon Forge
 
UTAH 
Proposed Pendry Park City, Park City
Red Mountain Resort, Ivins
Goulding's Lodge, Monument Valley
Proposed Hot Springs Resort, La Verkin
Proposed Gateway Lodge, Mount Carmel
Proposed East Gate Lodge, Orderville
Proposed Luxury Hotel at Highground, Orderville
Proposed Camp Kaia, an Outdoor Citizen Resort, Kanab
Proposed Candlewood Suites, St. George
Proposed Avid Hotel, St. George
Virginian Motel, Moab
Best Western Canyonlands, Moab
Proposed WoodSpring Suites, West Valley
Proposed WoodSpring Suites, West Jordan
Proposed Everhome Suites, Draper
Proposed WoodSpring Suites, Saratoga Springs
Proposed WoodSpring Suites, Lindon
Proposed Everhome Suites, Farmington
Best Western Holiday Hills, Coalville
Beaver Creek Lodge, Garden City
Holiday Inn Express, Vernal
Oquirrh Mountain Inn, Lake Point
 
WASHINGTON 
Proposed Dual-Brand La Quinta Inn & Suites and Hawthorne Suites, Leavenworth
Alta Crystal Resort, Enumclaw
Proposed Home2 Suites Ellensburg, Ellensburg
Holiday Inn Express, Spokane
DoubleTree by Hilton Spokane City Center, Spokane
Proposed Marina Hotel, Des Moines
Hilton Garden Inn, Redmond
Courtyard by Marriott Downtown Seattle South Lake Union, Seattle
SureStay Plus SeaTac Airport, SeaTac
Quality Inn SeaTac Airport, SeaTac
Proposed Hotel, Federal Way
Motel 6 Seattle Airport, Seattle
Seattle Airport Marriott, Seattle
Hampton Inn by Hilton Seattle Southcenter, Tukwila
Ocean Crest Resort, Moclips
GuestHouse Hotel, Enumclaw
Cowlitz River Lodge, Packwood
Crest Trail Lodge, Randle
Mill Village Motel, Eatonville
Nisqually Lodge, Ashford
Sequim Bay Lodge
Old Alcohol Plant Hotel, Port Hadlock
Proposed Little Creek Casino Resort Expansion, Shelton
River Run Inn & Cabins, Winthrop
Days Inn by Wyndham Bellingham, Bellingham
Motel 6, Bellingham
Bellis Inn, Bellingham
Morning Glory Inn, Bellingham
Sterling Motor Inn, Burlington
Red Lion, Wenatchee
Holiday Inn Express, Auburn
New Horizon Motel, Federal Way
Best Western Liberty Inn, DuPont
Eastwind Motel, Federal Way
Courtyard by Marriott Richland Columbia Point, Richland
Econo Lodge, Kennewick
Baymont Inn, Kennewick
Hampton by Hilton, Kennewick
Red Lion, Kennewick
Super 8, Kennewick
Kennewick Suites, Kennewick
Motel 6 Tacoma Fife, Fife
Proposed Hilton Garden Inn Lynnwood, Lynnwood
Proposed Stanwood Hotel, Stanwood
Proposed Paine Field Hotel, Everett
Motel 6 Everett South, Everett
Farwest Motel, Everett
Fairground Inn, Monroe
Camas Hotel, Camas
Comfort Inn Colville, Colville
Motel 6 Moses Lake, Moses Lake
Red Roof Inn, Yakima
State Inn Pullman, Pullman
Days Inn by Wyndham Yakima, Yakima
Proposed La Quinta Inn & Suites, Yakima
Comfort Inn, Lacey
Best Western, Ephrata
Econo Lodge, Chehalis
Knights Inn, Quincy

WYOMING 
Amangani Resort, Jackson
Cloudveil, an Autograph Collection Hotel, Jackson
Spring Creek Ranch, Jackson
SpringHill Suites by Marriott, Jackson
Mountain Modern Hotel, Jackson
Homewood Suites by Hilton, Jackson
Buffalo Inn, Buffalo

Press Coverage

Utah Business - NAIOP 2023, “Utah’s Stunning Horizon,” pp. 42–45

My Articles

Boise's Rise: Small Big City in the Convention Landscape

In 2022, Boise's convention industry flourished thanks to expanded Boise Airport routes. Despite lacking a large convention hotel, Boise hotels enjoyed a remarkable rise in RevPAR in 2022, with Downtown hotels surpassing pre-pandemic levels. Furthermore, Micron Technology's expansion and the city's growth in tech and commercial development bode well for Boise's economic future.

• April 26, 2023 By Lauren Reynolds , Eileen L. Bosworth

• Hotel Operations , Travel & Tourism , Convention, Sports, Entertainment , Economic Trends and Cycles , COVID-19 , Boise , Idaho , United States , North America

Southwestern Utah is Booming, Attracting National Investor Interest

Southwestern Utah is known for its world-class outdoor recreation offerings, including Zion National Park. However, following the pandemic, the region not only experienced peak demand levels, but also became the first destination market in the world to hold three Ironman Championships within a 13-month period. With the rise in popularity of the region, it has become a focal point for new development.

• January 19, 2023 By Lauren Reynolds

• Hotel Operations , Development & Construction , Travel & Tourism , Economic Trends and Cycles , COVID-19 , Leeds , Kanab , Utah , United States , North America , St. George , Springdale , Virgin , Washington

Salt Lake City Development Spurs Additional Investor Interest in This Emerging Hotel Market

Salt Lake City has historically played second fiddle to larger Rocky Mountain cities such as Denver; however, a new convention hotel, a multimillion-dollar airport expansion, and the state's popularity as a leisure destination in both the summer and winter have elevated Salt Lake City's position from a regional to a national player for hotel investment.

• December 26, 2022 By Lauren Reynolds , Ryan Mark

• Hotel Operations , Development & Construction , Travel & Tourism , Economic Trends and Cycles , COVID-19 , Salt Lake City , Utah , United States , North America

HVS Market Pulse: Wyoming & Montana

Visitor statistics for Yellowstone, Glacier, and Grand Teton National Parks, as well as the related airport data in Wyoming and Montana, reveal surprising lodging trends in light of COVID-19.

• December 16, 2020 By Katy Black, MAI , Lauren Reynolds

• Travel & Tourism , Economic Trends and Cycles , COVID-19 , Wyoming , United States , North America , Montana

HVS Market Pulse: Kalispell and Whitefish, Montana

Kalispell and Whitefish act as gateways to Glacier National Park and have benefited from recent tourism growth and developments throughout the region. These two cities, as well as the national park, are the largest drivers of economic growth for Flathead County.

• January 22, 2020 By Lauren Reynolds

• Hotel Investments & Ownership , Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , Kalispell , Whitefish , Montana , United States , North America

HVS Market Pulse: Interstate 5 Corridor Tourism Destinations in Oregon

A few major cities in Oregon, including the state’s capital, are located along Interstate 5, a major corridor that spans the length of the West Coast. Salem, Eugene, and Medford are prominent stops and growing tourism destinations along this route.

• November 21, 2019 By Breanna S. Smith, MAI , Lauren Reynolds

• Hotel Investments & Ownership , Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , Oregon , United States , North America