In a tough economy, when your marketing budget shrinks, you need to be careful about how you invest your money. The return on investment (ROI) for online marketing spending is faster than almost any other form of hotel marketing.
Group sales managers in hotels, convention and conference center, and CVB’s need to understand the reasons for lost business. This article presents a comprehensive approach to lost business analysis that helps increase group sales.
Proximity to a college or university is considered a positive characteristic of any hotel site. This article explores the benefits and challenges of developing and operating a hotel or conference center affiliated with an educational institution.
Enhancements in technology and telecommunications have transformed the global hospitality landscape. In this article we evaluate how these transformations are acting as able catalysts in a world where geography is rapidly becoming history.
Foreign investment in Mexican real estate is on the rise, and many favorable factors conspire to keep this trend moving forward.
Steve Rushmore's Hotel Investments Handbook made available for free download.
Given the current state of the economy, and the growing consensus that a recession is near, if not here, what is the outlook for the hotel industry? This article reviews past cycles, to gain some insight into future occupancy and average rate trends.
Development activity and increased visitation converge to quicken the pulse of this heartland city.
Once thought of as a big oil town, Houston’s vast array of new developments are taking off throughout "Space City."
New developments are making the “Walled City” more welcoming than ever, while limited supply allows occupancies to remain strong and average rates to increase tremendously.