U.S. hotels began 2026 steadily, with flat occupancy and slightly higher ADR for January. As of February, HVS expects modest RevPAR growth in 2026 and stronger gains in 2027 and 2028. Cap rates are trending downward as more distressed assets sell, while transaction activity is slowly gaining momentum, supported by lower interest rates.
Industry Insights
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
HVS U.S. Market Pulse: February 2026
U.S. hotels began 2026 steadily, with flat occupancy and slightly higher ADR for January. As of February, HVS expects modest RevPAR growth in 2026 and stronger gains in 2027 and 2028. Cap rates are trending downward as more distressed assets sell, while transaction activity is slowly gaining momentum, supported by lower interest rates.
2025 Lodging Tax Report - USA
This fifteenth annual Lodging Tax Study presents data on city, state, and special district lodging and sales taxes imposed on lodging sales. We provide historical data on tax rates and collection and distribution of revenue from lodging taxes levied in all 50 States and the 150 largest US cities. Our analysis of 25 major U.S. hotel markets shows room revenue growth slowing through 2024 and leveling off through the first eight months of 2025, reflecting weakening travel demand across key markets.
Beyond the Winter Escape: Sarasota’s Transformation into a Year-Round Destination
The Sarasota market is no longer just a snowbird destination in the winter months. Instead, the area is now thriving as a year-round destination, as evidenced by the area’s rising tourist tax collections, expanding demand centers including athletic facilities, and numerous development projects in the market’s pipeline.
THE PLAYERS Championship’s Impact on Jacksonville Hotels in 2024
Hotels in Jacksonville, Florida, experienced a robust March, driven in part by an influx of visitors for the 50th edition of THE PLAYERS Championship at TPC Sawgrass. This surge in demand coincided with the entrance of several new hotels into the market, which affected hotel performance metrics.
Tampa Bay Lodging Market: A High-Impact Destination
The greater Tampa Bay lodging market is thriving, as evidenced by rising RevPAR levels, the entrance and subsequent absorption of significant new guestroom inventory, several high-profile transactions, and numerous exciting development projects in the market’s pipeline.
In Focus: Cortina d'Ampezzo, Italy
This article provides an overview of Cortina d'Ampezzo, one of the most prominent ski resorts in Italy and host, together with Milan, of the upcoming 2026 Winter Olympic Games. Besides examining the historical tourism trends and the latest news, the article tries to assess the short- and long-term impact of the Olympic Winter Games on the destination.
Taking the Pulse of the Nation’s Largest Hotel Markets
HVS C&V leaders offer the pulse of their markets heading into the fall season. Out of 23 markets discussed, ten are rated as hot, nine are rated as mild, and the remaining four are rated as cooling.
Key Considerations for Historic Building Conversions
In response to rising demand for unique designs, developers are turning to adaptive reuse as a means of creating one-of-a-kind hotels. Historic building conversions come with their own sets of challenges, balanced by potential rewards.
Hotel Value Fundamentals Signal Positive Trend in Transactions and Development in the United States
Is it a buyer’s market, a seller’s market, or simply time to develop?
Industry Insights
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
This fifteenth annual Lodging Tax Study presents data on city, state, and special district lodging and sales taxes imposed on lodging sales. We provide historical data on tax rates and collection and distribution of revenue from lodging taxes levied in all 50 States and the 150 largest US cities. Our analysis of 25 major U.S. hotel markets shows room revenue growth slowing through 2024 and leveling off through the first eight months of 2025, reflecting weakening travel demand across key markets.
The Sarasota market is no longer just a snowbird destination in the winter months. Instead, the area is now thriving as a year-round destination, as evidenced by the area’s rising tourist tax collections, expanding demand centers including athletic facilities, and numerous development projects in the market’s pipeline.
Hotels in Jacksonville, Florida, experienced a robust March, driven in part by an influx of visitors for the 50th edition of THE PLAYERS Championship at TPC Sawgrass. This surge in demand coincided with the entrance of several new hotels into the market, which affected hotel performance metrics.
The greater Tampa Bay lodging market is thriving, as evidenced by rising RevPAR levels, the entrance and subsequent absorption of significant new guestroom inventory, several high-profile transactions, and numerous exciting development projects in the market’s pipeline.
This article provides an overview of Cortina d'Ampezzo, one of the most prominent ski resorts in Italy and host, together with Milan, of the upcoming 2026 Winter Olympic Games. Besides examining the historical tourism trends and the latest news, the article tries to assess the short- and long-term impact of the Olympic Winter Games on the destination.
HVS C&V leaders offer the pulse of their markets heading into the fall season. Out of 23 markets discussed, ten are rated as hot, nine are rated as mild, and the remaining four are rated as cooling.
In response to rising demand for unique designs, developers are turning to adaptive reuse as a means of creating one-of-a-kind hotels. Historic building conversions come with their own sets of challenges, balanced by potential rewards.
Is it a buyer’s market, a seller’s market, or simply time to develop?
Robust demand in urban centers continues to drive Canadian hotel values despite high interest rate environment.