Sophie Perret, MRICS, MBA

Consulting Experience

Sophie Perret is the Managing Director of HVS London, the leading global specialist hotel valuation, consulting, asset management and brokerage firm which was founded in 1980. She joined HVS Madrid in 2003, and relocated to London three years later. Since joining, she has advised on hotel investment projects and related assignments throughout Europe, Africa and the Middle East and is specifically responsible for the development of HVS services across Europe.
 
She completed her Bachelor’s degree in Hotel Management at the Ateneo de Estudios Terciarios (Buenos Aires) and then went on to work at the InterContinental Buenos Aires, where she was part of the opening team. Upon relocation to Paris, she completed an MBA at IMHI. She then completed an MSc in Real Estate Investment and Finance at Reading University in 2014, and is a member of the RICS. She co-chaired the Hotel & Resort Council of the ULI in Europe from 2014 to 2017, and is a regular speaker at industry events. Sophie also held non-executive positions in the education and housing sectors and is part of the advisory board of the IHIF.

Education

UNIVERSITY OF READING
MSc Corporate Finance & Real Estate (2014)
Reading, UK

IMHI,
Joint Program of Essec Business School, France, and Cornell University, USA
MBA in International Hospitality Management (2001)
Cergy Pontoise, France

ATENEO DE ESTUDIOS TERCIARIOS
BA in Hospitality Management (1995)
Buenos Aires, Argentina

Hotels Appraised

ALGERIA
Operator Selection Proposed Hotel, Algiers

ANGOLA
Proposed Luxury Urban Resort, Luanda

ARMENIA
Proposed Timeshare Resort, Yerevan

AZERBAIJAN
Proposed Luxury Hotel, Baku

BELGIUM
Proposed Hotel Sterrebeek, Brussels
Crowne Plaza Brussels Airport, Brussels
Holiday Inn Brussels Airport, Brussels
Valuation various Martins Hotels
Proposed Budget Hotel, Antwerp

BULGARIA
Proposed Select Service Hotel, Sofia

BURUNDI
Proposed Luxury Hotel, Bujumbura

CROATIA
Portfolio of Jadranka Hotels, Losinj

CZECH REPUBLIC
Desktop Hotel Market Overview, Prague

DENMARK
First Hotel Skt Petri
First Hotel Vesterbro

EGYPT
Movenpick El Quseir, El Quseir

ETHIOPIA
Valuation Hilton Hotel, Addis Ababa

FRANCE
Valuation Dolce Chantilly, Chantilly
Hotel La Tremoille, Paris
Proposed Luxury Hotel, Paris
Valuation Royal Riviera, Nice
Projections for a Palace Hotel, Paris
Market Study Luxury Hotels, Paris
Royal Champagne, Champillon
Hotel du Louvre, Paris
Proposed Malmaison, Paris
Hotel in Grimaud, Cote d'Azur
Radisson Marseille, Marseille
Royal Monceau, Paris
Proposed Hotel La Defense, Puteaux
Proposed W Hotel Opera, Paris
Proposed Design Hotel, Paris
Le Meridien, Nice
Le Meridien Etoile, Paris
Crowne Plaza Republique, Paris
Marriott Champs Elysees, Paris
Marriott Rive Gauche Hotel & Conference Centre, Paris
Citadines Hotels, various locations in Paris
Ascott Arc de Triomphe, Paris
Sofitel Paris Le Faubourg, Paris
Concorde La Fayette, Paris
Hotel Martinez, Cannes
Le Palais de la Mediterranee, Nice
InterContinental Carlton, Cannes
Proposed Extended Stay, Paris
Pourtales, Paris

GERMANY
Proposed Serviced Apartments, Frankfurt
Valuation Estrel Hotel, Berlin
Marriott Frankfurt, Frankfurt
Le Meridien Grand Hotel Nuremberg, Nuremberg
Le Meridien Munich, Munich
Marriott Munich, Munich
Radisson Hamburg, Hamburg

GHANA
Movenpick Hotel, Accra

ISRAEL
Highest and Best Use, American Colony Hotel, Jerusalem

ITALY
Strategic Study, Castellaneta Marina
Valuation Duomo Hotel, Milan
Valuation Four Seasons Hotel, Milan
Valuation Excelsior Hotel, Lido of Venice
Valuation Hotel des Bains, Lido of Venice
Repositioning Chedi Hotel, Milan
Proposed Maritim Hotel, Milan
Proposed Deverana Dusit, Milan
NH Midas, Rome
Le Meridien, Milan
Valuation Eden Hotel, Rome

JORDAN
Proposed Hotel & Spa, Dead Sea
Proposed Luxury Hotel, Amman

KENYA
Proposed Select Service Hotel, Nairobi
Proposed Upscale Hotel, Nairobi
Valuation Hilton Hotel, Nairobi
Proposed Mid-Market Hotel, Nairobi
Fairmont Norfolk Hotel, Nairobi
Proposed Kilimani Hotel, Nairobi

LIBYA
Proposed Al Waddan Hotel, Tripoli
Proposed InterContinental Ghazala, Tripoli
Projections of Occupancy and Rate, Tripoli

LUXEMBOURG
Proposed Meliá Kirchberg, Luxembourg

MONACO
Port Palace Hotel, Monte Carlo

MOROCCO
Proposed La Plage Resort, Port Lixus
Valuation Boutique Hotel, Marrakesh
Management Contract Proposed Hotel, Talmouda Bay
Update Valuation Proposed W Hotel, Marrakesh
Valuation Amanjena Hotel, Marrakech
Proposed Banyan Tree, Marrakech
Proposed Rocco Forte, Marrakech
Ksar Char Bagh, Marrakech
Proposed Branded Hotel, Marrakech
Expert Witness, 3 Budget Hotels,Casablanca

MOZAMBIQUE
Proposed Luxury Resort, Machangulo

NAMIBIA
Valuation Hilton Windhoek, Windhoek

NETHERLANDS
Valuation Steigenberger Kurhauss Hotel, The Hague
Valuation Crowne Plaza Schiphol, Schiphol
Proposed Holiday Inn Lindjen, Schiphol
Proposed Luxury Hotel, Amsterdam
Marriott Amsterdam, Amsterdam
Crowne Plaza Zuidas, Amsterdam
Crowne Plaza Schiphol, Amsterdam
Holiday Inn Amsterdam, Amsterdam
Novotel Den Haag, The Hague
Renaissance Amsterdam, Amsterdam
Radisson Amsterdam, Amsterdam
Hotel Pulitzer, Amsterdam

NIGERIA
Market assessment, Abuja and Lagos
Proposed Hotel, Abuja
Two proposed Hotels, Abuja and Lagos
Proposed Airport Hotel, Lagos

NORWAY
Proposed Moxy Hotel, Oslo

POLAND
Valuation Bristol Hotel, Warsaw

PORTUGAL
Proposed Westin CampoReal Resort, Turcifal
Proposed Herdade da Aniza, Grandola
Proposed Hyatt Regency, Lisbon

SENEGAL
Proposed Upscale Hotel, Dakar

SLOVAKIA
Demand Assessment Proposed Hotels, Bratislava

SOUTH AFRICA
Strategic Consulting for a Resort, Johannesburg
Existing Luxury Hotel, Cape Town

SPAIN
Supply Share Studies NH Hotels, Madrid and Barcelona
Proposed El Marquez Golf Resort, Mijas, Málaga
Proposed InterContinental, Barcelona
Proposed Crowne Plaza, Madrid
Valuation Hotel Los Monteros, Marbella
Proposed Porta Gran Via de la Fira, Barcelona
Proposed Park Hyatt, Casares
Project Bridge, Marbella
Proposed Son Julia, Majorca
Proposed Hotel El Bosque, Valencia
Valuation La Manga Resort, Murcia
Strategic Research Study Overview of the Spanish Hotel Industry
Valuation Express by Holiday Inn San Luis, Valencia
Valuation Express by Holiday Inn Alicante, Alicante
Proposed Golf Sierra Nevada Resort, Granada
Expert Witness Ritz Royalties, Hotel Ritz Barcelona
Project La Mancha, Madrid
Project América, Valencia
Proposed Resort Benahavis, Marbella
Westin Palace, Madrid
Proposed Condo Hotel, Mojácar
Proposed Westin Playa Macenas, Almería
Proposed Nikki Beach Hotel, Ibiza
Proposed Nikki Beach Hotel, Marbella
Holiday Inn Express Alicante, Alicante
Holiday Inn San Luis, Valencia
Proposed Hotel, Valencia

SWEDEN
First Hotel Amaranten, Stockholm
Proposed Luxury Hotel, Stockholm
Portfolio of Five Existing Hotel in Sweden
Valuation Sheraton Hotel, Stockholm

SWITZERLAND
Portfolio Robinson Club Hotels
Proposed Hotel, Bussigny-pres-Lausanne
Alpine Rock, Silvaplana, St Moritz
Starling Hotel, Geneva
Le Richemond, Geneva
Proposed Luxury Resort, Villars-sur-Ollons

TOGO
Valuation Mercure Sarakawa, Lomé

TUNISIA
Market study Three- and Four-star Market in Tunis

TURKEY
Proposed Radisson Bosphorus, Istanbul
Proposed Boutique Hotel, Istanbul

UNITED ARAB EMIRATES
Proposed Fairmont Hotel, Palm Jumeirah, Dubai

UNITED KINGDOM
Proposed Village Leisure, Edinburgh, Scotland
Proposed Village Leisure, Glasgow, Scotland
Valuation Cadogan Hotel, London, England
Indicative Projections Luxury Hotel, London, England
Scotsman Hotel, Edinburgh, Scotland
42 The Calls Hotel, Leeds, England
Valuation Sofitel St James, London, England
Morgans St Martins Lane, London, England
Morgans Sandersons, London, England
The Pines, Chorley, England
Number 11 Cadogan Gdns, London, England
Proposed Beetham Tower Hotel & Serviced Apartments, London, England
Portfolio of 22 Branded Hotels across the UK
Four Seasons Park Lane, London
Marriott Marble Arch, London
Marriott Hanbury Manor, Hertfordshire

ZAMBIA
InterContinental Lusaka, Lusaka

OTHER
Porfolio of Nine Luxury Hotels, Europe and US
Portfolio of 7 Internationally Branded Hotels in France, Germany, Luxembourg, Spain and Switzerland
Portfolio of 6 Upscale Branded Hotels in Belgium, France, Germany and Italy
Portfolio Valuation of 63 Hotels, Benelux, Latin America and Spain
Summary Valuation of Five Hotels, Netherlands and Spain
Portfolio of 22 Hotels, Various European Locations
Brand Valuation of Seven Corinthia Hotels, Various Locations
Portfolio of 20 Hotels, Various European Cities
Portfolio of Six Hotels, Various European Cities
Portfolio of Four Hotels, Various European Cities

My Articles

HVS 2025 European Hotel Valuation Index

European hotel values rose 2.5% in 2024, a year that witnessed occupancies make moderate gains, average rates normalise and high inflation levels abate. Read more in our latest European Hotel Valuation Index.

• March 12, 2025 By Sophie Perret , Margherita Rivetti , Tabitha Watkins

• Valuations & Market Studies , Brokerage & Transactions , Hotel Brands , Hotel Companies , Hotel Management , Europe , London , Paris , Zürich , Amsterdam , Rome , Geneva , Florence , Milan , Barcelona , Madrid , Munich , Dublin , Copenhagen , Edinburgh , Prague , Berlin , Hamburg , Lisbon , Brussels , Vienna , Stockholm , Frankfurt , Athens , Budapest , Warsaw , Manchester , Bucarest , Bratislava , Birmingham , Sofia

H1 2024 European Hotel Transactions

HVS discusses the main hotel transactions that took place in the first half of 2024 and looks at the trends in single-asset and portfolio transactions over the years.

• October 10, 2024 By Maxime Gauthier , Sophie Perret

• Hotel Investments & Ownership , Lending , Brokerage & Transactions , Economic Trends and Cycles , Switzerland , Ireland , Portugal , Czech Republic , Europe , United Kingdom , France , Spain , Norway , Germany , Italy

HVS 2024 European Hotel Valuation Index

European hotel values rise 1% in 2023 in a year that was very much about give and take. Read more in our latest European Hotel Valuation Index.

• March 11, 2024 By Clemence Sennavoine , Julia Dzerkach , Sophie Perret

• Valuations & Market Studies , Hotel Brands , Hotel Companies , Hotel Management , COVID-19 , Europe , London , Paris , Zürich , Amsterdam , Rome , Geneva , Florence , Milan , Barcelona , Madrid , Munich , Dublin , Copenhagen , Edinburgh , Prague , Berlin , Hamburg , Lisbon , Brussels , Vienna , Stockholm , Frankfurt , Athens , Budapest , Warsaw , Manchester , Bucharest , Bratislava , Birmingham , Sofia , Saint Petersburg , Moscow

HVS 2023 European Hotel Valuation Index

European hotel values rise 3% in 2022 in what proved a mixed year for the sector. Read more in our latest European Hotel Valuation Index.

• March 22, 2023 By Julia Dzerkach , Sophie Perret , Dannie Murphy

• Valuations & Market Studies , Hotel Brands , Hotel Companies , Hotel Management , COVID-19 , Athens , Dublin , Lisbon , Bratislava , Amsterdam , Milan , Munich , Rome , Budapest , Berlin , Edinburgh , Birmingham , Florence , Madrid , Brussels , Bucharest , London , Vienna , Sofia , Warsaw , Barcelona , Manchester , Frankfurt , Copenhagen , Paris , Prague , Geneva , Zürich , Stockholm , Hamburg , St Petersburg , Moscow , Europe

Can Hotel ADRs Overcome High Inflation?

This report looks at the evolution of UK inflation over the last 50 years and discusses how ADR in London hotels has responded.

• November 25, 2022 By Sophie Perret , Shaffer Patrick

• Economic Trends and Cycles , COVID-19 , London , United Kingdom

Lisbon Market Pulse - Hotel Market Returns to Grace

This market pulse provides an overview of the tourism and hotel market in Lisbon, Portugal. It discusses recent tourism trends and the strength of recovery following the COVID-19 pandemic as well as providing a summary of the hotel pipeline.

• October 4, 2022 By Julia Dzerkach , Sophie Perret

• Valuations & Market Studies , Travel & Tourism , Brokerage & Transactions , Economic Trends and Cycles , COVID-19 , Portugal , Lisbon

Amsterdam Hotel Market: The Enduring Appeal

This market pulse provides an overview of the tourism and hotel market in Amsterdam, The Netherlands. It discusses recent tourism trends and the strength of recovery following the COVID-19 pandemic as well as providing a summary of the hotel pipeline.

• August 2, 2022 By Sophie Perret , Nikola Miljković

• Hotel Investments & Ownership , Valuations & Market Studies , Travel & Tourism , Brokerage & Transactions , COVID-19 , Europe , Amsterdam , Netherlands

Paris Hotel Market: A Spectacular Start to the Recovery

This market pulse provides an overview of the tourism and hotel market in Paris, France. It discusses recent tourism trends and the strength of recovery following the COVID-19 pandemic as well as providing a summary of the extensive hotel pipeline.

• June 7, 2022 By Sophie Perret , Mathilde De Bona

• Hotel Investments & Ownership , Travel & Tourism , Brokerage & Transactions , COVID-19 , Paris , Europe , France

HVS European Hotel Valuation Index In-Depth Insights 2022

In 2021, more than three-quarters of the properties in our sample experienced a value increase. Read more in our latest European Hotel Valuation Index.

• March 28, 2022 By Sophie Perret , Mathilde De Bona , Nikola Miljković

• Valuations & Market Studies , Hotel Brands , Hotel Companies , Hotel Management , COVID-19 , Europe , Europe

HVS European Hotel Valuation Index In-Depth Insights 2021

Europe’s hotels see values fall by up to 15%, but the longer term outlook is strong, according to our latest European Hotel Valuation Index.

• March 30, 2021 By Sophie Perret , Simon Hulten , Mattia Cavenati

• Valuations & Market Studies , Hotel Brands , Hotel Companies , Hotel Management , COVID-19 , Europe

Hotel Management Contracts in Europe

This article reviews the main terms of hotel management contracts in Europe. The terms provided are broad indications only, and can vary significantly depending on element such as asset class, location, brand, operator and type of investor.

• April 24, 2017 By Dayk Balyozyan , Sophie Perret , Chris Martin

• Hotel Investments & Ownership , Brokerage & Transactions , Hotel Brands , Management Contracts , Milan , Madrid , Europe , Athens , London