As President of HVS Americas and in partnership with the firm's leaders, Rod developed and launched a new vision and mission for HVS Americas in early 2020. He now supports the firm's 40+ locations across North and Latin America in their execution of regional strategies, which are ultimately working toward achieving the firm's vision.
Rod began his consulting career with HVS in 1995 and became a Partner/Owner in 2000 upon his launch of HVS Dallas, the firm's fifth office. Under his leadership, HVS Americas conducts over 3,500 valuation and consulting engagements annually. During his 30-year tenure, Rod has been instrumental in leading the growth of the firm. He has significantly expanded the number of offices across the United States, as well as launched multiple divisions, including U.S. Hotel Appraisals, HVS Latin America, HVS Brokerage & Advisory, and HVS Asset Management & Advisory. A frequent speaker at the nation’s largest hotel conferences, Rod is a designated member of the Appraisal Institute (MAI) and a state-certified appraiser in numerous states. Rod earned his degree from Cornell University's School of Hotel Administration and also holds a Colorado real estate broker’s license.
Once associates join HVS, they tend to stay because of the extraordinary culture Rod has inspired—one defined by the ideals of balance, connectivity, efficiency, collaboration, honesty, integrity, kindness, and excellence, among many others.
- Rod and HVS Americas believe Black Lives Matter. Diversity, inclusion, and equality are important to us, and we have a strategy that puts these words into real action.
- Rod is proudly Hispanic and gay and leads and co-owns a firm that is welcoming of all races and colors, sexual orientations, ages, genders and gender identities, and all other protected classes and those that should be protected classes but are not yet. Rod was married to his husband, Jeff Clough, in 2014. Rod's mother emigrated from Mexico in the late 1960s; Rod and HVS celebrate immigration and those seeking to build a better future.
- Rod and HVS Americas believe in gratitude, and firm practices are built around recognition, rewards, and thoughtfulness. Moreover, HVS is proud of and thankful for its military veterans and all those who have served in our country's military.
- Rod leads an organization that welcomes associates and staff affiliated with Democrat, Republican, and all other political parties.
Rod's consulting experience encompasses all hotel property types and brand segments, including convention headquarters hotels, resorts, limited- and full-service hotels, and extended-stay hotels. In 2007, Rod secured the engagement for and coordinated the appraisals of nearly 200 properties associated with the $26-billion sale of Hilton Hotels to The Blackstone Group, an unprecedented transaction in the history of the international lodging industry and, to date, the largest assignment undertaken by the firm.
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