Houston is no stranger to major sporting events, having hosted Super Bowls, Final Fours, and College Football Playoff games. FIFA 2026 added another chapter, drawing an estimated 500,000 out-of-town visitors to Houston, according to the Harris County–Houston Sports Authority. While Houston hotels did not see a broad occupancy surge, they found meaningful pricing power around the matches.

To measure the impact of the FIFA World Cup in eleven U.S. cities, we compare occupancy rates, ADR, RevPAR, and rooms revenue during the weeks of World Cup matches to the same weeks in 2025, as adjusted for the expected change in these variables in the absence of the FIFA events. We demonstrate a wide variance in the impact in host cities and discuss the underlying factors that influence these differences.

Marble Falls, a small city within the Texas Hill Country and Highland Lakes region, is evolving beyond its traditional role as a weekend lake destination. New hotels, meeting space, and visitor amenities are expanding the market’s capacity for leisure, group, and event travel. This growth positions Marble Falls as an emerging lodging market to watch.

Greater Houston’s lodging market is stabilizing, with distinct performance differences across submarkets. While 2024 posted strong results lifted by major events and weather-related displacement, inflation-adjusted levels show that real-dollar gains over 2019 are more modest. As 2025 has unfolded, differences between the city and outlying submarkets have become clearer as the market returns to more typical operating patterns.

Austin, Dallas, Houston, and Fort Worth are pursuing convention center expansions totaling $7.6 to $7.8 billion, with San Antonio considering an additional $900 million project. These developments are largely enabled by Texas’s innovative financing mechanisms, such as Project Financing Zones. This article examines the scope of these projects and their policy foundations, while analyzing how they shape both Texas’s internal competition and its national positioning in the convention industry.

Both buyers and sellers want a seamless hotel transaction closing, but a variety of potential pitfalls can slow a closing. In this article, we review three key areas of a hotel sale that may present obstacles: financing, PIP costs, and property insurance premiums. We also provide recommendations to anticipate and prevent issues. Be sure to read this article if you are close to closing and want to ensure your transaction closes smoothly!

Propelled by the driving force of the University of Alabama and the automotive manufacturing industry, Tuscaloosa’s lodging market quickly rebounded post-pandemic and trended upward through 2023. The outlook for area hotels remains positive, and interest in new hotel development is thriving in the greater market.

Conroe is known as a historic small town and an affordable staycation destination. However, as of 2023, it is one of the fastest-growing cities in Texas. Its current offerings range from state parks to lakeside resorts, and the city has potential for significant development, with ample vacant land available.

AI adoption is on the rise globally, including in the F&B industry, where it's streamlining processes, reducing waste, and enhancing guest experiences. Read on to know more.

Hotels in the Houston area faced a significant RevPAR decline in 2020, and at the beginning of 2023, the market is again contending with uncertainty surrounding rising inflation, risk of a potential economic slowdown, and volatility in its largest industry. In this article, we take a look at Greater Houston lodging recovery thus far and the outlook for the future.