Why do some stadiums attract more tourists and economic impact than others? It does not have to do with the quality of a city’s music scene or attractiveness, but the availability and cost of tickets. Tickets to venues in densely populated areas with higher incomes are harder to get, so instead people travel to venues with tickets that are available, and cheaper.
Industry Insights
Indian Hotel Sector: 2025 in Review
2025 was a year of steady progress for India’s hotel sector, marked by strong domestic demand and the ability to absorb disruption without losing momentum. Here’s a closer look at what shaped the year.
Sustainable Hotel and Resort Development in the Caribbean: Strategies for a Resilient Hospitality Future
For hotel and resort developers, owners, and operators, the mandate is clear: sustainability is no longer a differentiator but, instead, a central pillar of long-term competitiveness and asset protection. This article examines the strategic, operational, and design considerations that define successful sustainable development in the Caribbean.
HVS ANAROCK MONITOR, December 2025
This is a monthly industry update that highlights the key trends in the Indian hospitality industry.
HVS Global Perspectives – Year-End 2025
In this article, we provide the market opinions of key HVS global leaders in many different regions of the world. HVS operates across the world, and regional leaders are keenly aware of the dynamics and trends that are influencing performance, profitability, and value.
Paid Publication
HVS MarketCast Report
Order the HVS MarketCast Report for a five-year forecast of annual occupancy and ADR for any desired market area in the U.S. Let HVS do the work of poring over economic indicators, recent market trends and market insights, changes to existing supply, and the entrance of new supply for a forecast of future performance.
$750 Single Market (Bulk Discounts Available)
The tailor-made HVS MarketCast Report assists hotel owners, property managers, and asset managers in forecasting future property performance by having a well-developed HVS market forecast for comparison. Enhancing the forecasting process is essential to setting the right plans in place to optimize a lodging facility’s profitability, and the HVS MarketCast Report can help.
Data are by year for the selected market area:
- Occupancy
- Average Rate (ADR)
- RevPAR
Summary insights that influenced the forecast are also included. The file is provided in PDF format.
For more information or a sample report, please contact Rod Clough at [email protected].
Hotel Profitability in Transition: Cost Pressures and Budgeting Priorities for 2026
Recent HVS data show gross operating profit margins declining broadly, driven by increases in labor, operating standards, and shared-service allocations. With ADR growth anticipated to flatten, revenue can no longer absorb rising costs. As hotels convert less revenue into profit, owners must rely on active asset management, benchmarking, and operational realignment to protect NOI in 2026.
Paid Publication
HVS U.S. Franchise Fee Guide, 2025 Edition
The HVS U.S. Franchise Fee Guide is a study authored by industry experts and based on extensive research and analysis of the hotel franchising industry. Selecting an appropriate franchise affiliation for a property should include extensive research and investigation by an investor.
Our findings encompass a total of 93 hotel brands, as franchisors for 20 economy,13 midscale, 19 upper-midscale, 21 upscale, and 20 first-class brands participated in this annual analysis. The study highlights the importance of partnering with the right franchise company and is an essential resource for anyone interested in investing in the hotel industry or looking to expand their existing portfolio.
Hotels are complicated investments. The information presented in this guide was developed to provide insight into franchise-fee structures and should not be relied upon by an investor for any purpose other than as a preliminary resource. The study results are not necessarily indicative of the impact a brand may have on an individual hotel’s overall profitability because the benefits of the franchise affiliations have not been analyzed, only the costs. Furthermore, the study does not reflect or address the operating results of any one brand or any particular brand affiliation upon any single hotel property.
Our U.S. Franchise Fee Guide is meant to illustrate a basic comparison among franchise fees charged by participants. HVS has extensive experience with assisting clients in selecting the appropriate franchise affiliation for their proposed or existing hotels. Our services also include assisting with or managing the negotiations in coordination with experienced attorneys and other industry professionals. For more information on this publication or brand selection in general, please contact Kannan Sankaran at [email protected] or +1 (703) 508-1749.
Houston Hotel Submarket Performance: Nominal Gains and Real-Dollar Context
Greater Houston’s lodging market is stabilizing, with distinct performance differences across submarkets. While 2024 posted strong results lifted by major events and weather-related displacement, inflation-adjusted levels show that real-dollar gains over 2019 are more modest. As 2025 has unfolded, differences between the city and outlying submarkets have become clearer as the market returns to more typical operating patterns.
Grand Rapids, Michigan: A City on the Rise
Named the number-one “City on the Rise” in 2025 by LinkedIn, Grand Rapids is supported by major healthcare, grocery, and manufacturing employers. Several major developments are set to reshape the city’s landscape and strengthen hotel demand in the years ahead, including a new riverfront amphitheater, a professional soccer stadium, and an airport expansion.
Israel’s Tourism and Hospitality Outlook – From Recovery to Reinvention
This article examines Israel's tourism and hospitality industry, hotel investment and transactions market and the likely speed of recovery following the end of the war. It also discusses to what extent Israel's operational resilience, strategic flexibility and the untapped potential of the Abraham Accords will allow its tourism industry to recover.
Thought Leadership
We have written thousands of articles about all aspects of hospitality, including hotel valuations, investing, lending, operations, asset management, and much more.
Strategic master plans and reforms point to a growing appetite for hospitality investment and development across the GCC, bringing opportunities to benefit from attractive returns and contribute to the growth and diversification of regional economies. Hala Matar Choufany, president, HVS Middle East, Africa and South Asia, maps out the openings and challenges, and crunches the numbers.
Approximately 92,000 Nebraska volleyball fans packed Memorial Stadium on August 30, 2023, to watch the Nebraska Huskers sweep Omaha in an outdoor match, setting a new women’s sporting event attendance record. Local hotels benefited from the midweek event, as most available guestrooms in the market were filled.
HVS publication In Focus Singapore 2023 provides an overview of Singapore’s economic outlook, infrastructure development, tourism landscape and hotel market performance, hotel transactions and investment in 2022, COVID-19 situation and outlook.
The Florida Panhandle remains popular among hotel developers and investors given the strength of the market in the post-pandemic period. An easy-to-reach destination for drive-to and out-of-state travelers alike, this Gulf Coast region has been a hotbed of activity for construction and transactions in the traditional-model hotel space since the summer of 2020.
Silicon Valley historically experienced strong lodging performance driven by high-rated corporate demand during the week. Thus, the rise of remote work policies has had an impact on recovery. However, the presence of Big Tech, surging interest in AI technology, and expansion of the life-sciences sector are anticipated to drive growth in this market over the long term.
Hotels have an edge over independent banquet halls when it comes to holding events because of their superior infrastructure, safety standards and brand image. However, with the evolving guest preferences and technological advances, it's time for hotels to throw out the old playbook and approach banquets with a fresh perspective, welcoming a new era of hospitality. Read on to know more.
The state of Arizona, including Tucson, recovered quickly from the COVID-19 pandemic. Hotel performance in Tucson has far exceeded pre-pandemic levels, primarily given ADR gains since 2020. In this article, we discuss the current state of Tucson’s hospitality industry, meeting and group demand factors, and investment interest in the market.
Jordan has become a popular travel destination in the Middle East. It was ranked the sixth Arab country in the 2022 Travel and Tourism Development Index and listed within the top 10 tourist destinations in 2023 by the US Tour Operator Association. Maria Quintero, HVS’ associate – consulting and valuation, provides insights into Jordan’s success and the factors that make it an appealing choice for travelers worldwide.
As HVS associates travel nationwide and experience new hotels, or newly renovated and revitalized properties, we are seeing many owners creating innovative ways to generate revenue. This article lists just a few ways we’ve recently come across.
Robust demand in urban centers continues to drive Canadian hotel values despite high interest rate environment.