We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and longer security lines at airports. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement (as we expected).
Optimism took center stage at this year’s Hunter Conference, with continued strength in luxury and upper-upscale properties driving greater investor interest. The industry remains hopeful that the FIFA World Cup will prove to be a windfall, Middle East conflicts will soon be resolved, and gas prices will stabilize, leading to a stronger second half of 2026 for RevPAR growth, hotel pricing, and transactions.
U.S. hotels began 2026 steadily, with flat occupancy and slightly higher ADR for January. As of February, HVS expects modest RevPAR growth in 2026 and stronger gains in 2027 and 2028. Cap rates are trending downward as more distressed assets sell, while transaction activity is slowly gaining momentum, supported by lower interest rates.
The 2026 ALIS Conference made one thing clear: the hotel industry is navigating an unusual moment where capital is plentiful, deal flow is scarce, and the operating landscape is rapidly and constantly shifting. Optimism was evident but grounded, marking a clear move beyond post‑pandemic enthusiasm toward more practical, disciplined thinking.
In this article, we provide the market opinions of key HVS global leaders in many different regions of the world. HVS operates across the world, and regional leaders are keenly aware of the dynamics and trends that are influencing performance, profitability, and value.
If your hotel’s top-line revenue is slowing or declining, consider other revenue streams beyond occupancy and ADR. Opportunities like food and beverage upsells, amenity fees, parking-fee adjustments, and guest upgrades can help maintain revenue growth in times of RevPAR decline.
This year’s Lodging Conference was well attended with a cautiously optimistic atmosphere, despite the challenges currently facing the industry. HVS was pleased to sponsor the event, and we were strongly represented with participants from multiple divisions. Several HVS attendees provide their thoughts and takeaways from the event in this article.
Our views around the world reflect early optimism for 2025, with the anticipation of stronger transaction activity and modestly improving hotel metrics in most regions.
The hotel feasibility study is not the only option for hotel developers at the start of a project. In this article, we outline the range of solutions we provide for hotel developers, as well as some of the factors we consider as consultants on these projects.
HVS was a proud sponsor of this year’s ALIS conference, where the sentiment was upbeat and optimistic for the year ahead. This article provides our key takeaways from the conference.
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and longer security lines at airports. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement (as we expected).
Optimism took center stage at this year’s Hunter Conference, with continued strength in luxury and upper-upscale properties driving greater investor interest. The industry remains hopeful that the FIFA World Cup will prove to be a windfall, Middle East conflicts will soon be resolved, and gas prices will stabilize, leading to a stronger second half of 2026 for RevPAR growth, hotel pricing, and transactions.
U.S. hotels began 2026 steadily, with flat occupancy and slightly higher ADR for January. As of February, HVS expects modest RevPAR growth in 2026 and stronger gains in 2027 and 2028. Cap rates are trending downward as more distressed assets sell, while transaction activity is slowly gaining momentum, supported by lower interest rates.
The 2026 ALIS Conference made one thing clear: the hotel industry is navigating an unusual moment where capital is plentiful, deal flow is scarce, and the operating landscape is rapidly and constantly shifting. Optimism was evident but grounded, marking a clear move beyond post‑pandemic enthusiasm toward more practical, disciplined thinking.
In this article, we provide the market opinions of key HVS global leaders in many different regions of the world. HVS operates across the world, and regional leaders are keenly aware of the dynamics and trends that are influencing performance, profitability, and value.
If your hotel’s top-line revenue is slowing or declining, consider other revenue streams beyond occupancy and ADR. Opportunities like food and beverage upsells, amenity fees, parking-fee adjustments, and guest upgrades can help maintain revenue growth in times of RevPAR decline.
This year’s Lodging Conference was well attended with a cautiously optimistic atmosphere, despite the challenges currently facing the industry. HVS was pleased to sponsor the event, and we were strongly represented with participants from multiple divisions. Several HVS attendees provide their thoughts and takeaways from the event in this article.
Our views around the world reflect early optimism for 2025, with the anticipation of stronger transaction activity and modestly improving hotel metrics in most regions.
The hotel feasibility study is not the only option for hotel developers at the start of a project. In this article, we outline the range of solutions we provide for hotel developers, as well as some of the factors we consider as consultants on these projects.
HVS was a proud sponsor of this year’s ALIS conference, where the sentiment was upbeat and optimistic for the year ahead. This article provides our key takeaways from the conference.
Robust demand in urban centers continues to drive Canadian hotel values despite high interest rate environment.
