U.S. hotels began 2026 steadily, with flat occupancy and slightly higher ADR for January. As of February, HVS expects modest RevPAR growth in 2026 and stronger gains in 2027 and 2028. Cap rates are trending downward as more distressed assets sell, while transaction activity is slowly gaining momentum, supported by lower interest rates.
Industry Insights
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
HVS U.S. Market Pulse: February 2026
U.S. hotels began 2026 steadily, with flat occupancy and slightly higher ADR for January. As of February, HVS expects modest RevPAR growth in 2026 and stronger gains in 2027 and 2028. Cap rates are trending downward as more distressed assets sell, while transaction activity is slowly gaining momentum, supported by lower interest rates.
Hotel Operators Get Creative To Enhance Guest Revenue Capture
As HVS associates travel nationwide and experience new hotels, or newly renovated and revitalized properties, we are seeing many owners creating innovative ways to generate revenue. This article lists just a few ways we’ve recently come across.
Travel Trends and Supply Changes for the Hawaii Lodging Market
Despite the significant impact of the COVID-19 pandemic in 2020 and early 2021, the state of Hawaii experienced a historic surge in domestic tourism, driving RevPAR to record levels in 2022. This article explores recent hotel performance throughout the state, as well as the outlook for the future.
Industry Insights
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
As HVS associates travel nationwide and experience new hotels, or newly renovated and revitalized properties, we are seeing many owners creating innovative ways to generate revenue. This article lists just a few ways we’ve recently come across.
Despite the significant impact of the COVID-19 pandemic in 2020 and early 2021, the state of Hawaii experienced a historic surge in domestic tourism, driving RevPAR to record levels in 2022. This article explores recent hotel performance throughout the state, as well as the outlook for the future.
Robust demand in urban centers continues to drive Canadian hotel values despite high interest rate environment.