The Canadian Lodging Industry experienced 7.0% RevPAR growth through June 2017. Wow! ADR is the main contributor particularly in the Luxury segment caused by the low dollar with Ontario and British Columbia leading the pack.
This article covers the importance for hotels to invest in three online distribution channels – the website, Global Distribution Systems, and Online Travel Agents – to retain guests, improve hotel positioning, and gain a competitive advantage.
Constant questioning and challenging of hotel amenities, services, programs and management practices is critical to discover new ways of elevating the guest experience. Asset managers should encourage management to take risks to innovate.
Online hotel guest reviews significantly influence the booking decisions of future guests. Implementing the 7-step strategy suggested in this article can improve guest satisfaction and may increase future bookings.
As the boutique hotel sector continues to grow, operators must work harder to create a point of difference for their properties as well as to maintain a sense of exclusivity and aspiration, as we investigate this further in the following article.
September 16, 2011
ByCristina Balekjian ,Lara M Sarheim