HOUSTON, TX, May 31, 2022: HVS Brokerage & Advisory is pleased to announce that it has been exclusively retained to sell the 82-key Fairfield Inn & Suites by Marriott Santa Rosa Sebastopol, located in Sebastopol, California.
This offering presents an excellent opportunity for an investor to acquire a premium-branded Marriott product with an expected franchise term renewal of 20 years, unencumbered by management agreement.
The hotel benefits from its central placement in Sonoma County. With over 425 wineries, numerous world-class restaurants, giant redwood forests, annual music festivals, various tour offerings, and natural landscapes abound, Sonoma County features a variety of options for travelers.
The property has an excellent location along State Highway 116/Gravenstein Highway, approximately six miles west of north/south U.S. Highway 101, a major route that extends through the states of California, Oregon, and Washington.
“We are pleased to be representing the LOK Group of Companies in the sale of this exceptional asset. This is truly a rare opportunity to acquire a highly coveted, Marriott-branded asset in the high-barriers-to-entry market of Sonoma County. Historically, the hotel has performed very well, with an average RevPAR north of $135, and is expected to return to pre-COVID performance this year. Coupled with the 20-year franchise license renewal, this presents an investor with an excellent opportunity to add to its growing national portfolio,” commented Eric Guerrero, Managing Director and Partner of HVS Brokerage & Advisory.
Upon completion of the change-of-ownership PIP, an investor will have a newly updated, Marriott-branded, limited-service product with the ability to increase occupancy and ADR by implementing aggressive sales tactics to capture more demand and maximize RevPAR penetration to outperform the other hotels in the competitive set.
About HVS Brokerage & Advisory
The Brokerage & Advisory division is a specialized group within HVS that offers services related to investment sales and capital markets, focused exclusively on the hospitality industry. With a global footprint and over 40 offices nationwide, HVS’s hospitality intelligence and extensive expertise will help you achieve the results you want.
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