With nearly 20 years at HVS, Shannon brings extraordinary expertise in market and feasibility studies, facility recommendations, valuations, and complex consulting for a wide range of hospitality assets, including luxury and destination resorts, conference-center and boutique hotels, lifestyle properties, and other complex hospitality concepts that are found throughout the Caribbean region. His specialty lies in helping clients define the right asset class, service level, and facilities program for proposed developments, ensuring strategies that maximize profitability and long-term success.
Shannon’s experience throughout the region and resort hospitality sector is significant, with recent projects in Aruba, Bahamas, and Turks & Caicos, in addition to many resort and complex projects in stateside resort markets, such as Key West. Shannon also recently spoke at the firm’s CHICOS Conference and published an overview of the conference.
“My goal is to help clients navigate the complexities of the Caribbean market with tailored strategies that drive profitability and sustainable growth,” said Shannon Sampson. “From regulatory challenges and demand forecasting to asset-class decisions, I leverage proven experience and insights into financing, pipeline dynamics, and regional trends to position every project for optimal results.”
As reported at the 2025 edition of the Caribbean Hotel Investment Conference & Operations Summit (CHICOS), the Caribbean hospitality sector continues to demonstrate resilience and growth. Occupancy remains in the mid-70% range, ADR is holding at peak levels, and RevPAR has stabilized following two years of record performance, driven by luxury resorts, mixed-use developments, and branded residences. These trends highlight the urgency for informed, localized market intelligence and strategic guidance.
“Shannon’s promotion underscores our dedication to delivering exceptional service to Caribbean clients,” said John Lancet, MAI, Senior Managing Director and Practice Leader of the Southeast & Caribbean Regions. “From his South Florida office, our clients gain direct access to an experienced advisor who understands the region’s unique opportunities and challenges.”
If you’re planning a development, acquisition, or repositioning in the Caribbean, Shannon is ready to guide your strategy. Contact Shannon at [email protected] or +1 (512) 626-9172. Shannon Sampson is a Florida state-certified general real estate appraiser, RZ 4703.
About HVS
HVS is the world's leading consulting and valuation services organization focused on the leisure and hospitality industry, offering expertise across all types of hospitality assets, including hotels, restaurants, casinos, shared-ownership lodging, mixed-use developments, golf courses, and resorts (inclusive of spa and wellness components), as well as convention, sports, and entertainment facilities. Established in 1980, the company performs thousands of assignments annually. HVS principals are regarded as reputable leaders in their respective regions of the globe. Through a worldwide network of over 50 offices staffed by nearly 300 experienced professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. For further information regarding our expertise and specifics about our services, please visit hvs.com.Media Contact:
Lizzette Casarin
Senior Marketing Director
[email protected]
+1 (720) 244-7620