In the never-ending race to online supremacy, if you wish to outbid some of your competitors in obtaining higher keyword positions, you should have a good look at Pay per Click (PPC) ad campaigns.
Industry Insights
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
Search Engine Marketing - Paid Advertising
In the never-ending race to online supremacy, if you wish to outbid some of your competitors in obtaining higher keyword positions, you should have a good look at Pay per Click (PPC) ad campaigns.
Canadian Lodging Outlook September 2006
Linking Innovation and Competitive Advantage in the Hotel Industry
The Power Of The Per-diem Rate
Several markets in the United States rely heavily on government demand. Changes in the way allowances for government travelers are established can turn markets, for better or worse.
Revenue Management and Dynamic Pricing
A compilation of theoretical and practical statements around revenue management and dynamic pricing models, as used in presentations around Australia by Rutger Smits and Ron de Wit. Great tools for in-house training and motivation!
Publish and Prosper
For many years, academicians have been pressured by their institutions to publish or perish.
The Internet: Friend or Foe?
In this article, the author discusses the benefits of the internet in managing hotels.
Canadian Lodging Outlook January 2002
Hotel Internet Distribution Channels
Canadian Lodging Outlook September 2002
Have You Revised Your Marketing Plans and Strategies? Conduct Your Sales and Marketing Audit
Canadian Lodging Outlook September 2000
Hotel Internet Services: Where to Start?
Industry Insights
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
Linking Innovation and Competitive Advantage in the Hotel Industry
Several markets in the United States rely heavily on government demand. Changes in the way allowances for government travelers are established can turn markets, for better or worse.
A compilation of theoretical and practical statements around revenue management and dynamic pricing models, as used in presentations around Australia by Rutger Smits and Ron de Wit. Great tools for in-house training and motivation!
For many years, academicians have been pressured by their institutions to publish or perish.
In this article, the author discusses the benefits of the internet in managing hotels.
Have You Revised Your Marketing Plans and Strategies? Conduct Your Sales and Marketing Audit
Robust demand in urban centers continues to drive Canadian hotel values despite high interest rate environment.