A Case For Being Independent
Brand equity: Raising the Flag
A look at some of the hidden costs in Franchise Agreements so that you will be able to evaluate the total expense of operating under a specific hotel franchise.
Steve Rushmore February 1999 Lodging magazine article.
With a number of hotel companies offering franchises, the selection process can become a complicated cost benefit analysis. Steve Rushmore gives you some important items to consider.
An Effective And Growing Alternative For Hotel Developments Throughout Brazil
This articles invetigates branding opportunities by star rating and location in Asia.