
West Hollywood is a popular destination and known to be one of the trendiest cities in California, with the entertainment industry wrapping the city in an aura of celebrity.

The State of California represents a powerhouse within the U.S hospitality industry and we would like to take this opportunity to provide an overview of the state’s key markets during the current challenging operating environment.

The outlook for the lodging market in Santa Barbara is fairly sunny. As a whole, the Santa Barbara–Santa Maria area finished 2001 at 68.2% occupancy, only 2.2 percentage points down from its 70.4% occupancy finish in 2000.

Prior to the events of September 11th, the market was performing at levels on par with 2000; however, since September 11th the market occupancy declined somewhat.

The San Francisco lodging industry has experienced a dramatic reversal of fortune over the last two years. In 2000, the San Francisco lodging industry was one of the hottest in the nation and posted its best performance ever.

In 2001, the Monterey market area felt the effects and aftershocks of many of the same events that caused occupancies to plummet in the greater San Francisco Bay Area.

The Impact of Hosting Olympic Winter Games

Don't Worry About Room Rates

In this issue Steve Rushmore discusses his presentation given at the NYU Hotel Investment Conference.This presentation covered the latest valuation trends for the U.S. lodging industry.

Steve Rushmore gave a keynote address to over 1,500 lodging industry leaders attending the NYU Hospitality Investment Conference in New York City. The topic was “Valuation Trends for the U.S. Lodging Industry.”