Lizzette Casarin is Director of Marketing and Special Projects for HVS, a role that taps into her wide-ranging history with the firm and experience in hospitality. She brings hoteliers face-to-face with HVS expertise through local and national Access HVS events and guides special intelligence reports on U.S. hotel markets, such as the impact of Airbnb and short-term rentals on New York City hotels. She excels at researching and analysing data for full-service hotels and portfolios involving dozens to hundreds of properties nationwide.
Lizzette formerly served as a Project Manager with the HVS, pinpointing specific market dynamics influencing existing or proposed hotels. She continues to develop strong relationships with market participants and brand representatives to gauge the impact of a brand's nuances and strengths in a given market.
Lizzette earned her bachelor's degree in Business Administration from the Universidad Veracruzana in Mexico. Her past hospitality experience includes firsthand roles in hotel project management, development, and marketing. She went on to assist with some highly sensitive and confidential projects for the Mexican government and handled logistics for the sale and reorganization of several large hotel portfolios in Mexico.
Lizzette has a passion for dogs, volunteering for the Colorado Pit Bull Rescue program and personally rescuing two mixed breed dogs. She is also an accomplished graphic designer and, in her free time, enjoys painting with pastels and acrylics.