Lizzette Casarin

Consulting Experience

Lizzette Casarin is Director of Marketing and Special Projects for HVS, a role that taps into her wide-ranging history with the firm and experience in hospitality. She brings hoteliers face-to-face with HVS expertise through local and national Access HVS events and guides special intelligence reports on U.S. hotel markets, such as the impact of Airbnb and short-term rentals on New York City hotels. She excels at researching and analysing data for full-service hotels and portfolios involving dozens to hundreds of properties nationwide.

Lizzette formerly served as a Project Manager with the HVS, pinpointing specific market dynamics influencing existing or proposed hotels. She continues to develop strong relationships with market participants and brand representatives to gauge the impact of a brand's nuances and strengths in a given market.

Lizzette earned her bachelor's degree in Business Administration from the Universidad Veracruzana in Mexico. Her past hospitality experience includes firsthand roles in hotel project management, development, and marketing. She went on to assist with some highly sensitive and confidential projects for the Mexican government and handled logistics for the sale and reorganization of several large hotel portfolios in Mexico.

Lizzette has a passion for dogs, volunteering for the Colorado Pit Bull Rescue program and personally rescuing two mixed breed dogs. She is also an accomplished graphic designer and, in her free time, enjoys painting with pastels and acrylics.

Employment History

May 2001 – Present
HVS CONSULTING AND VALUATION SERVICES
Denver, CO

January 2000 – May 2001
HVS INTERNATIONAL
Mexico City, Mexico

March 1998 – December 2000
IPAB (Institute for the Protection of Bank Savings, formerly known as FOBAPROA)
Mexico City, Mexico

July 1997 – March 1998
VVA (Valuación y Venta de Activos)
Mexico City, Mexico

Education

UNIVERSIDAD VERACRUZANA – 1997
Business Administration

UNIVERSITY OF MICHIGAN – 1993

Other Specialized Training Classes Completed:

Uniform Standards of Professional Appraisal Practice – 15 hours
Basic Appraisal Principles – 30 hours
Basic Appraisal Procedures – 30 hours
General Appraiser Income Approach – 60 hours
General Appraiser Site Valuation and Cost Approach – 30 hours
General Appraiser Report Writing and Case Studies – 30 hours
Residential Report Writing – 15 hours
Business Practices and Ethics – 7 hours
Statistics, Modeling and Finance – 15 hours
Fundamentals of Separating Real Property, Personal Property, and Intangible Business Assets – 15 hours
USPAP Update – 2012

Hotels Appraised

Sample List for Illustrative Purposes

PORTFOLIO ANALYSIS
Clarion Quarterly Portfolio of 47, Various Locations


ARIZONA
SpringHill Suites, Flagstaff
Ramada Inn, Phoenix
Sheraton Hotel & Suites, Tucson
Proposed Holiday Inn Express, Wickenburg


ARKANSAS
Aloft, Bentonville


CALIFORNIA
Courtyard by Marriott, Oxnard
Residence Inn by Marriott, Oxnard
Country Inn & Suites, Port Hueneme
Quality Inn, Vallejo


COLORADO
Proposed Hotel Pearl Street, Boulder
Hampton Inn & Suites, Colorado Springs
Four Seasons, Denver
Hampton Inn, Denver
Proposed Hampton/Homewood Tower, Denver
Proposed Residence Inn, Denver
Holiday Inn, Frisco
Proposed Comfort Inn & Suites, Parachute
Marriott Convention Center, Pueblo


GEORGIA
Proposed Hampton Inn, Adairsville
Courtyard by Marriott, Savannah
Hyatt Regency, Savannah


IDAHO
Days Inn, Coeur d’Alene


ILLINOIS
Hampton Inn, Carbondale
Holiday Inn, Crystal Lake


INDIANA
Holiday Inn Express, Rensselaer


KANSAS
Fairfield Inn, Emporia
Holiday Inn Express, Emporia
Sun Inn, Kansas City
Comfort Inn, Salina
Fairfield Inn, Salina


KENTUCKY
Motel 6, Shepherdsville


MINNESOTA
Proposed Holiday Inn Express, Duluth
Hotel Ivy, Minneapolis
Proposed Hyatt Place (conversion), Minneapolis
Proposed Extended-Stay Hotel, St. Louis Park


NORTH DAKOTA
North Hills Suites (conversion to Hyatt House), Minot
Proposed Hotel(s), Williston


PENNSYLVANIA
Days Inn, Clearfield


TEXAS
DoubleTree Airport, San Antonio


UTAH
Proposed Full-Service Hotel, Vernal


WISCONSIN
Proposed Courtyard by Marriott, Madison
Proposed SpringHill Suites, Madison


WYOMING
Quality Inn, Thermopolis


INTERNATIONAL

MEXICO
Radisson Resort, Acapulco
Hotel Westin Regina, Los Cabos
Hotel Westin Regina, Puerto Vallarta
Proposed Hilton Hotel Reforma
Plaza Las Glorias Hotel, Cabo San Lucas
Sidek-Situr Package
* Plaza Las Glorias, Tijuana
* Parador del Sol, Acapulco
* Plaza Las Glorias Paraíso, Acapulco
* Plaza Las Glorias, Manzanillo
* Continental Plaza Zacatecas
* Plaza Las Glorias, San Carlos
* Hacienda Cora, Puerto Vallarta
* Campo de Golf, San Carlos
Bajamar Integrated Development, Ensenada, BCN
Proposed Bahia de Chamela Resort Community, Chamela, Jal.
Nuevo Vallarta Resort Community, Nuevo Vallarta, Jal.
Punta Maroma Hotel & Resort, Rivera Maya, QRoo
Playacar Resort Development, Playa del Carmen, QRoo
Coronado Village, Puerto Peñasco, Son.
Proposed Mega-Resort, Puerto Peñasco, Son.

Authored Publications

Proyecta, “Who classifies the hospitality industry in Mexico?” September 2000

Speaking Engagements

2016 Travel and Tourism Research Association 47th Annual International Conference | Sharing Economy Measurement Panel

HSMAI Revenue Optimization Conference (ROC) 2016 | Alternative Lodging Impact and What They Mean for Revenue Management

My Articles

Key Takeaways | 4th Annual HVS Hotel Market Connections

The North American hotel industry is still firing on all cylinders, with year-to-date occupancies at an all-time high. While some markets face challenges from new supply, prospects appear healthy in the near term.

• September 28, 2015 By Lizzette Casarin

• Hotel Investments & Ownership , Lending , Development & Construction , Valuations & Market Studies , Travel & Tourism , Brokerage & Transactions , Economic Trends and Cycles

Market Intelligence Report 2013: Bismarck

The energy boom has transformed North Dakota’s hotel industry, with new assets springing up and existing hotels realizing new peaks in performance as energy-related demand rolls in. How does the capital city of Bismarck stand to benefit?

• May 13, 2013 By Lizzette Casarin

• Valuations & Market Studies , Economic Trends and Cycles

HVS Hotel Market Update: Colorado Springs Hotels in the Wake of the Waldo Canyon Fire

Wildfires ravaged lives and infrastructure on the northwest of Colorado Springs, setting off a scramble for hotel rooms. As the city rebuilds, major projects—including multimillion-dollar hotel renovations—aim to put the local economy back on track.

• November 19, 2012 By Lizzette Casarin , Joseph Rael

• Valuations & Market Studies , Economic Trends and Cycles

HVS Hotel Market Snapshot: Colorado Springs, Colorado

Colorado Springs’ hotel industry has been in business for more than a century, with a wide spectrum of entities driving demand. The market wasn’t hard hit by the recent recession, and major events this summer should bode well for local hotels.

• June 27, 2011 By Lizzette Casarin

• Valuations & Market Studies

Hotel Price Changes in Past Cycles: The Early ‘80s

The future for hotel prices remains hazy, but past cycles of recession and revival reveal some enlightening trends.

• May 28, 2010 By Rodney G. Clough , Lizzette Casarin

• Valuations & Market Studies , Economic Trends and Cycles

Hot for Huatulco

An article written about Huatulco in Mexico by Amanda Marsh at the Commercial Property News magazine.

• November 17, 2006 By Lizzette Casarin

• Valuations & Market Studies , Economic Trends and Cycles