Lizzette Casarin
Senior Director, Marketing - Americas Region, Denver- [email protected]
- +1 (720) 244-7620 (Work)
- English, Spanish
- Business Card
- Consulting Experience
- Press Coverage
- Employment History
- Education
- Hotels Evaluated
- Authored Publications
- Speaking Engagements
Consulting Experience
Lizzette Casarin is Senior Director, Marketing - HVS Americas, a role that taps into her wide-ranging history with the firm and experience in hospitality. She excels at understanding market and industry dynamics in our business to help showcase HVS expertise through local and national events, as well as hospitality intelligence publications on specific markets and industry trends. She is skilled at researching and analyzing data through an exploratory approach that allows her to devise a well-supported value proposition for the evolution of the HVS brand.
Her innate curiosity and adaptability have allowed Lizzette to evolve her career within HVS. She formerly served as a Consulting & Valuation Project Manager, developing strong relationships and professional depth. Her experience also includes firsthand roles in hotel project management, development, marketing, and execution of highly sensitive and confidential projects for the sale and reorganization of large hotel portfolios in the U.S. and for the Mexican government. She continues to develop strong relationships with market participants and brand representatives to gauge the impact of nuances and strengths in a given market.
Lizzette earned her bachelor's degree in Business Administration from the Universidad Veracruzana in Mexico. Having received a scholarship to study English in the U.S., she developed technical and interpersonal skills very early in her career by developing educational syllabus and training foreign executives in English.
Press Coverage
Employment History
May 2001 – Present
HVS CONSULTING AND VALUATION SERVICES
Denver, CO
January 2000 – May 2001
HVS INTERNATIONAL
Mexico City, Mexico
March 1998 – December 2000
IPAB (Institute for the Protection of Bank Savings, formerly known as FOBAPROA)
Mexico City, Mexico
July 1997 – March 1998
VVA (Valuación y Venta de Activos)
Mexico City, Mexico
Education
UNIVERSIDAD VERACRUZANA – 1997
Business Administration
UNIVERSITY OF MICHIGAN – 1993
Other Specialized Training Classes Completed:
Uniform Standards of Professional Appraisal Practice – 15 hours
Basic Appraisal Principles – 30 hours
Basic Appraisal Procedures – 30 hours
General Appraiser Income Approach – 60 hours
General Appraiser Site Valuation and Cost Approach – 30 hours
General Appraiser Report Writing and Case Studies – 30 hours
Residential Report Writing – 15 hours
Business Practices and Ethics – 7 hours
Statistics, Modeling and Finance – 15 hours
Fundamentals of Separating Real Property, Personal Property, and Intangible Business Assets – 15 hours
USPAP Update – 2012
Hotels Evaluated
Sample List for Illustrative Purposes
PORTFOLIO ANALYSIS
Clarion Quarterly Portfolio of 47, Various Locations
ARIZONA
SpringHill Suites, Flagstaff
Ramada Inn, Phoenix
Sheraton Hotel & Suites, Tucson
Proposed Holiday Inn Express, Wickenburg
ARKANSAS
Aloft, Bentonville
CALIFORNIA
Courtyard by Marriott, Oxnard
Residence Inn by Marriott, Oxnard
Country Inn & Suites, Port Hueneme
Quality Inn, Vallejo
COLORADO
Proposed Hotel Pearl Street, Boulder
Hampton Inn & Suites, Colorado Springs
Four Seasons, Denver
Hampton Inn, Denver
Proposed Hampton/Homewood Tower, Denver
Proposed Residence Inn, Denver
Holiday Inn, Frisco
Proposed Comfort Inn & Suites, Parachute
Marriott Convention Center, Pueblo
GEORGIA
Proposed Hampton Inn, Adairsville
Courtyard by Marriott, Savannah
Hyatt Regency, Savannah
IDAHO
Days Inn, Coeur d’Alene
ILLINOIS
Hampton Inn, Carbondale
Holiday Inn, Crystal Lake
INDIANA
Holiday Inn Express, Rensselaer
KANSAS
Fairfield Inn, Emporia
Holiday Inn Express, Emporia
Sun Inn, Kansas City
Comfort Inn, Salina
Fairfield Inn, Salina
KENTUCKY
Motel 6, Shepherdsville
MINNESOTA
Proposed Holiday Inn Express, Duluth
Hotel Ivy, Minneapolis
Proposed Hyatt Place (conversion), Minneapolis
Proposed Extended-Stay Hotel, St. Louis Park
NORTH DAKOTA
North Hills Suites (conversion to Hyatt House), Minot
Proposed Hotel(s), Williston
PENNSYLVANIA
Days Inn, Clearfield
TEXAS
DoubleTree Airport, San Antonio
UTAH
Proposed Full-Service Hotel, Vernal
WISCONSIN
Proposed Courtyard by Marriott, Madison
Proposed SpringHill Suites, Madison
WYOMING
Quality Inn, Thermopolis
INTERNATIONAL
MEXICO
Radisson Resort, Acapulco
Hotel Westin Regina, Los Cabos
Hotel Westin Regina, Puerto Vallarta
Proposed Hilton Hotel Reforma
Plaza Las Glorias Hotel, Cabo San Lucas
Sidek-Situr Package
* Plaza Las Glorias, Tijuana
* Parador del Sol, Acapulco
* Plaza Las Glorias Paraíso, Acapulco
* Plaza Las Glorias, Manzanillo
* Continental Plaza Zacatecas
* Plaza Las Glorias, San Carlos
* Hacienda Cora, Puerto Vallarta
* Campo de Golf, San Carlos
Bajamar Integrated Development, Ensenada, BCN
Proposed Bahia de Chamela Resort Community, Chamela, Jal.
Nuevo Vallarta Resort Community, Nuevo Vallarta, Jal.
Punta Maroma Hotel & Resort, Rivera Maya, QRoo
Playacar Resort Development, Playa del Carmen, QRoo
Coronado Village, Puerto Peñasco, Son.
Proposed Mega-Resort, Puerto Peñasco, Son.
Authored Publications
Proyecta, “Who classifies the hospitality industry in Mexico?” September 2000
Speaking Engagements
2016 Travel and Tourism Research Association 47th Annual International Conference | Sharing Economy Measurement Panel
HSMAI Revenue Optimization Conference (ROC) 2016 | Alternative Lodging Impact and What They Mean for Revenue Management