HVS U.S. Market Pulse: April 2026
U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and lackluster job growth. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement and ADR gains.
HVS U.S. Market Pulse: March 2026
U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and longer security lines at airports. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement (as we expected).
HVS U.S. Market Pulse: February 2026
U.S. hotels began 2026 steadily, with flat occupancy and slightly higher ADR for January. As of February, HVS expects modest RevPAR growth in 2026 and stronger gains in 2027 and 2028. Cap rates are trending downward as more distressed assets sell, while transaction activity is slowly gaining momentum, supported by lower interest rates.
MBA CREF 2026 Conference Key Takeaways: Debt Markets, Liquidity, and the Evolving Real Estate Cycle
Discussions at the MBA CREF 2026 conference in San Diego highlighted several key shifts in commercial real estate capital markets, including the growing dominance of debt, strong private credit liquidity, and ongoing asset repricing following recent market volatility. While these trends affect all property types, they carry notable implications for the hospitality sector.
HVS Global Perspectives – Year-End 2025
In this article, we provide the market opinions of key HVS global leaders in many different regions of the world. HVS operates across the world, and regional leaders are keenly aware of the dynamics and trends that are influencing performance, profitability, and value.
The Lodging Conference 2025: HVS Takeaways
This year’s Lodging Conference was well attended with a cautiously optimistic atmosphere, despite the challenges currently facing the industry. HVS was pleased to sponsor the event, and we were strongly represented with participants from multiple divisions. Several HVS attendees provide their thoughts and takeaways from the event in this article.
Tourism in the Last Frontier: Alaska’s New Boom
Alaska has embraced its identity as “The Last Frontier” and experienced significant growth in eco-tourism, fueled by rising cruise traffic and interest in outdoor recreation, helping to offset the state's declining oil industry. Despite challenges with strained infrastructure and political uncertainty, the overall outlook remains positive, with tourism revenues reaching record highs year-over-year.
The Serviced Apartment Sector in Europe 2025
Our Serviced Apartment Sentiment Survey invited lenders, investors and operators to share their views on the challenges and strategic focus points in 2025 and beyond.
Hoteliers and SBA Lenders Find Common Ground Despite Climate of Uncertainty
The hospitality industry has faced numerous challenges over the past few years, such as the COVID-19 pandemic, rising interest rates, and the recent immigration policies and tariffs. Despite these headwinds, recent data indicate an upward trend in SBA loans for hotels in 2025. This increase reflects renewed investor confidence, resilience in the limited-service hotel market, and the need to transact.
Managing Hotel Labor Costs Today
Managing labor costs in a hotel operation is crucial to maintaining a profitable business while delivering the service level that is commensurate with the scale of hotel. Finding this balance has been especially difficult in a post-COVID-19 environment given inflationary challenges and labor supply shortages. This article describes some of the challenges surrounding labor management and explores innovative ways to manage these costs effectively.