Minkyoung Lee is a Senior Manager in the Consulting Team at HVS STYLELOFT. Since graduating from Hanyang University in 2019 with a degree in Tourism, she has built extensive experience in both hotel operations and hospitality consulting. Her areas of expertise include hotel product planning, feasibility studies, brand selection, operator and brand negotiations, brokerage, and development advisory. She has contributed to a wide range of hospitality and mixed-use development projects across Korea, providing strategic insights throughout the planning and development process. With a strong understanding of hotel operations and the Korean hospitality market, she supports clients in identifying viable development opportunities, establishing appropriate project concepts, and selecting brands and operating strategies that align with each project’s positioning and long-term objectives.