HVS Takes on Advisory Role to Progress Abraham Accords Tourism Initiatives

HVS, the global hotel consultancy, has announced it will be working with the US-based Abraham Accords Peace Institute (AAPI) on developing tourism initiatives in the Abraham Accords countries including Israel, the UAE, Morocco, Bahrain and Sudan. The role will be executed by HVS London chairman Russell Kett.
LONDON, UK, 20 July 2022: Global hotel consultancy HVS has announced that it will be working with the US-based Abraham Accords Peace Institute (AAPI) to help develop and expand tourism initiatives in each Abraham Accords country with the aim of enabling each country’s economy to grow materially as a result.
 
The Abraham Accords are a series of joint initiatives agreed in 2020 between the US, Israel, the United Arab Emirates, Morocco, Bahrain and Sudan, and the first public statement normalising diplomatic and economic relations between an Arab country and Israel since the historic relationships established with Egypt and Jordan.
 
The initiative with AAPI was spearheaded by Steve Mendell, founder of the HVS offices in Europe, the Middle East, Africa and Asia, and Russell Kett, chairman of HVS London, a specialist in Israel’s economic and tourism sector, who will be responsible for executing HVS’s role.
 
Our aim is to develop initiatives that lead to materially significant improvements in tourism bilaterally and, potentially, inter-regionally too. We are very pleased to be involved with this historic initiative and to bring our experience and knowledge of the tourism sector to help improve and foster stronger relations between the countries, and for tourism to contribute to the growth of their economies,” commented Kett.
 
HVS will be working to devise ways of tracking tourism growth, optimising cooperation between each country, co-ordinating tourism-related events, assisting in the development of relations between key tourism officials as well as helping to conduct research and analysis on the sector.
 
"The Abraham Accords are the most significant development in the Middle East in decades and AAPI is particularly well positioned to continue to develop and deepen the Accords. Based on HVS’s broad experience in tourism generally and in the Middle East in particular, we are confident HVS can be a force multiplier for AAPI’s efforts to strengthen the Accords,” concluded Mendell.

About the Abraham Accords
The Abraham Accords are a series of joint initiatives agreed in 2020 between the US, Israel, the United Arab Emirates, Morocco, Bahrain and Sudan, and the first public statement normalising diplomatic and economic relations between an Arab country and Israel since the historic relationships established with Egypt and Jordan. The Accords provide the pathway to the end of the Arab-Israeli conflict and a future of peace, tolerance and opportunity in the Middle East and around the world. The Abraham Accords Peace Institute is dedicated to supporting the implementation and expansion of these historic peace agreements by strengthening the new bonds created through the Abraham Accords and ensuring that these relationships achieve their fullest potential.

About HVS
HVS, the world’s leading consulting and services organisation focused on the hotel, mixed-use, shared ownership, gaming, and leisure industries, was established in 1980. The company performs 4,500+ assignments each year for hotel and real estate owners, operators, investors, banks and developers worldwide. HVS principals are regarded as the leading experts in their respective regions of the globe. Through a network of some 50 offices and more than 250 professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. 

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