Brussels — 20 October 2025 — Global Tourism Forum (GTF) has recognised Hala Matar Choufany, President of HVS Middle East, Africa & South Asia, with the Best Woman in Tourism Leadership Award at its Annual Meeting, held at the Royal Museum of Fine Arts of Belgium.

The Best Woman in Tourism Leadership Award celebrates women whose vision, advocacy, and influence have left a lasting impact on global tourism. Hala joins a distinguished group of women who have redefined industry standards and inspired a new generation of tourism leaders.

With more than two decades of experience advising governments, investors, and hospitality groups across the Middle East, Africa, and South Asia, she has guided over 5,000 hospitality and mixed-use projects. Beyond her advisory work, Hala has become a recognised voice for transparency, regional collaboration, and the advancement of women in leadership.

“This recognition is especially rewarding. It represents the shared efforts of many who believe in the power of tourism to connect people, economies, and ideas. Tourism accounts for over 10% of global GDP and supports one in every ten jobs worldwide — and for women, particularly across Africa and the Middle East, it remains one of the most powerful igniters of economic empowerment,” said Hala Matar Choufany.

Bulut Bağcı, President of the Global Tourism Forum, commented, “Hala’s leadership represents the perfect balance of intellect, empathy, and execution. Her ability to unite governments, investors, and communities under a shared vision of progress makes her a true ambassador for global tourism.”

The Global Tourism Forum Annual Meeting, part of World Travel Week, brings together heads of state, ministers, investors, and tourism leaders from around the world to advance dialogue on innovation, investment, and inclusive growth.

About HVS

HVS is the world’s leading consulting and valuation services organization focused on the leisure and hospitality industry, offering expertise across all types of hospitality assets, including hotels, restaurants, casinos, shared-ownership lodging, mixed-use developments, golf courses, and resorts (inclusive of spa and wellness components), as well as convention, sports, and entertainment facilities. Established in 1980, the company performs thousands of assignments annually. HVS principals are regarded as reputable leaders in their respective regions of the globe. Through a worldwide network of over 50 offices staffed by nearly 300 experienced professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. For further information regarding our expertise and specifics about our services, please visit hvs.com.

About the Global Tourism Forum (GTF)

The Global Tourism Forum is an international collaboration platform launched by the World Tourism Forum Institute, dedicated to shaping the future of travel through strategic partnerships, policy innovation, and sustainable development.

Media Contact

Lee-Anne Singer
HVS Middle East & Africa
[email protected] | +27 (83) 680 5759