In this article, we provide the market opinions of key HVS global leaders in many different regions of the world. HVS operates across the world, and regional leaders are keenly aware of the dynamics and trends that are influencing performance, profitability, and value.
Industry Insights
Indian Hotel Sector: 2025 in Review
2025 was a year of steady progress for India’s hotel sector, marked by strong domestic demand and the ability to absorb disruption without losing momentum. Here’s a closer look at what shaped the year.
Sustainable Hotel and Resort Development in the Caribbean: Strategies for a Resilient Hospitality Future
For hotel and resort developers, owners, and operators, the mandate is clear: sustainability is no longer a differentiator but, instead, a central pillar of long-term competitiveness and asset protection. This article examines the strategic, operational, and design considerations that define successful sustainable development in the Caribbean.
HVS ANAROCK MONITOR, December 2025
This is a monthly industry update that highlights the key trends in the Indian hospitality industry.
HVS Global Perspectives – Year-End 2025
In this article, we provide the market opinions of key HVS global leaders in many different regions of the world. HVS operates across the world, and regional leaders are keenly aware of the dynamics and trends that are influencing performance, profitability, and value.
Paid Publication
HVS MarketCast Report
Order the HVS MarketCast Report for a five-year forecast of annual occupancy and ADR for any desired market area in the U.S. Let HVS do the work of poring over economic indicators, recent market trends and market insights, changes to existing supply, and the entrance of new supply for a forecast of future performance.
$750 Single Market (Bulk Discounts Available)
The tailor-made HVS MarketCast Report assists hotel owners, property managers, and asset managers in forecasting future property performance by having a well-developed HVS market forecast for comparison. Enhancing the forecasting process is essential to setting the right plans in place to optimize a lodging facility’s profitability, and the HVS MarketCast Report can help.
Data are by year for the selected market area:
- Occupancy
- Average Rate (ADR)
- RevPAR
Summary insights that influenced the forecast are also included. The file is provided in PDF format.
For more information or a sample report, please contact Rod Clough at [email protected].
Hotel Profitability in Transition: Cost Pressures and Budgeting Priorities for 2026
Recent HVS data show gross operating profit margins declining broadly, driven by increases in labor, operating standards, and shared-service allocations. With ADR growth anticipated to flatten, revenue can no longer absorb rising costs. As hotels convert less revenue into profit, owners must rely on active asset management, benchmarking, and operational realignment to protect NOI in 2026.
Paid Publication
HVS U.S. Franchise Fee Guide, 2025 Edition
The HVS U.S. Franchise Fee Guide is a study authored by industry experts and based on extensive research and analysis of the hotel franchising industry. Selecting an appropriate franchise affiliation for a property should include extensive research and investigation by an investor.
Our findings encompass a total of 93 hotel brands, as franchisors for 20 economy,13 midscale, 19 upper-midscale, 21 upscale, and 20 first-class brands participated in this annual analysis. The study highlights the importance of partnering with the right franchise company and is an essential resource for anyone interested in investing in the hotel industry or looking to expand their existing portfolio.
Hotels are complicated investments. The information presented in this guide was developed to provide insight into franchise-fee structures and should not be relied upon by an investor for any purpose other than as a preliminary resource. The study results are not necessarily indicative of the impact a brand may have on an individual hotel’s overall profitability because the benefits of the franchise affiliations have not been analyzed, only the costs. Furthermore, the study does not reflect or address the operating results of any one brand or any particular brand affiliation upon any single hotel property.
Our U.S. Franchise Fee Guide is meant to illustrate a basic comparison among franchise fees charged by participants. HVS has extensive experience with assisting clients in selecting the appropriate franchise affiliation for their proposed or existing hotels. Our services also include assisting with or managing the negotiations in coordination with experienced attorneys and other industry professionals. For more information on this publication or brand selection in general, please contact Kannan Sankaran at [email protected] or +1 (703) 508-1749.
Houston Hotel Submarket Performance: Nominal Gains and Real-Dollar Context
Greater Houston’s lodging market is stabilizing, with distinct performance differences across submarkets. While 2024 posted strong results lifted by major events and weather-related displacement, inflation-adjusted levels show that real-dollar gains over 2019 are more modest. As 2025 has unfolded, differences between the city and outlying submarkets have become clearer as the market returns to more typical operating patterns.
Grand Rapids, Michigan: A City on the Rise
Named the number-one “City on the Rise” in 2025 by LinkedIn, Grand Rapids is supported by major healthcare, grocery, and manufacturing employers. Several major developments are set to reshape the city’s landscape and strengthen hotel demand in the years ahead, including a new riverfront amphitheater, a professional soccer stadium, and an airport expansion.
Israel’s Tourism and Hospitality Outlook – From Recovery to Reinvention
This article examines Israel's tourism and hospitality industry, hotel investment and transactions market and the likely speed of recovery following the end of the war. It also discusses to what extent Israel's operational resilience, strategic flexibility and the untapped potential of the Abraham Accords will allow its tourism industry to recover.
Thought Leadership
We have written thousands of articles about all aspects of hospitality, including hotel valuations, investing, lending, operations, asset management, and much more.
Through the third quarter, Canada, had strong RevPAR growth of 4.7%; however large disparities among markets are being witnessed across the country. Northern Alberta is leading with over 23% RevPAR growth year-to-date while Prince Edward Island and Saskatchewan are tied in 2nd and 3rd positions at 12.5% RevPAR growth. Markets facing high US tariffs or absorbing significant new supply in their markets are not faring nearly as well.
Canada's hotel industry is very much holding it's own! In spite of major disruptors on both the economic and geopolitical fronts, through June occupancy has remained stable in comparison to 2024 and ADR has increased by $5, leading to an increase in RevPAR of 2.8%. Domestic demand has greatly contributed to mitigating the current international travel disruptors. Elbows Up Canada!
The Montréal hotel market has made a strong comeback from the pandemic, experiencing a 4.6% rise in room supply, in contrast to the declines in Downtown Toronto and Vancouver. This expansion, combined with a rebound in air travel, extensive hotel renovations, and effective tourism promotion, has positioned Montréal as the most resilient market. With substantial investments and a thriving meetings and events sector, the city’s hotel industry is undergoing a significant evolution.
The real estate market is constantly evolving, influenced by economic factors and societal trends. Over the years, different real estate sectors have taken turns in the spotlight, with office and multi-family properties often seen as safe and stable investments. However, recent data suggests a changing landscape, with hotel assets emerging as a more attractive investment option. In this article, we will explore how real estate investment in the lodging sector is becoming more appealing.
Canadian Hotel demand continues to outperform 2019 levels in terms of overall occupancy and is even neck and neck with 2018 which was Canada’s occupancy peak. ADR’s robust growth above inflationary rates at 4.3% YTD leads healthy RevPAR growth of 4.0% YTD June. In spite of inflation, deflated RevPARs are higher than pre-COVID levels. We have faced many headwinds with consumer disposable income constraints and geopolitical uncertainty; however, hotel performance continues to roar forward!
As 2023 ends, regional HVS leaders across the globe take a look back at how the global hotel industry fared this year. Overall, operating metrics shined brightly, with revenue growth achieved in most global markets, while investment activity cooled. The investment market is expected to improve in 2024.
Year-to-date 2023 market occupancy Canada wide has surpassed 2019 year-over-year at 67.5% vs. 66.9 % in 2019. Average Daily Rate continues to hold with more than a 20% premium resulting in RevPAR growth over 2019 of almost 22%!
The Niagara Falls lodging market is rapidly recovering after the devastating pandemic-induced RevPAR decline of 72.9% in 2020. The market-wide RevPAR has reached 97% of the 2019 level in 2022 and is projected to reach 112% in 2023. ADR growth is leading the recovery.
The Canadian hotel industry roared back in 2022! ADR was 10% higher than 2019 in spite of occupancy remaining 6% lower, resulting in a 3.5% RevPAR lift from pre COVID market performance. More good news for hoteliers; when RevPAR growth emanates from ADR, NOI’s are healthier as are hotel values. Fastest bounce back? Hotels less than 75 rooms in tertiary markets in Atlantic Canada. PEI and Newfoundland were the Provincial leaders with pre Covid RevPAR increases of 16.7% and 16.1% respectively.
Robust demand in urban centers continues to drive Canadian hotel values despite high interest rate environment.