Leveraging the Abraham Accords to Stimulate Tourism Growth

In this report, HVS explores ways in which the Abraham Accords can be leveraged to stimulate tourism growth in Israel. It outlines tourism goals for 2025 and gives country overviews for each of the member states.
Russell Kett

The signing of the Abraham Accords in 2020 has led to an unprecedented opportunity to re-shape the Middle East. For the first time in over seven decades since the foundation of the State of Israel, the region is focused on moving towards the future together in unity, stepping past the conflict that has long divided the region. With the signing of the US-brokered Accords, the potential growth for the region has been unlocked through increased regional coordination. Signed between Israel and the United Arab Emirates, the agreement was extended to member nations like Bahrain, Kosovo, Sudan and Morocco adding to the normalised ties between Israel, Egypt and Jordan.


The objective of this report is to identify opportunities, through the growth of tourism that will deepen the relationships and cultural understanding between the people of the countries which are signatories of the Accords and build Tourism’s contribution to the GDP of each county. Once successful, this will strengthen the value of the Accords amongst the existing countries and demonstrate concrete benefits to other countries that are considering being part of this historic opportunity.

Download the report to know more.

About Russell Kett

Russell Kett is Chairman of the London office of HVS, which he joined in 1995. He has 45 years’ specialist hotel consultancy, investment and real estate experience, focused on providing valuation, feasibility, shared ownership, property, brokerage, investment, asset management, strategy and related consultancy services, advising hotel companies, banks, developers and investors on all aspects of their hospitality industry related interests, throughout the EMEA region. Russell is a frequent writer, moderator and speaker on the international hotel industry, especially topics relating to hotel valuation, investment, marketing and finance. For more information, contact: [email protected]


Submit a Question or Comment