HVS Webinar recap: Hotel Franchising - Why is a Hotel Franchise Worth Having?

Last week more than 300 industry executives logged in to join a webinar organised by HVS in partnership with legal expert Bird & Bird, publishing group EP Business in Hospitality and restructuring advisory firm AlixPartners on the subject of Hotel Franchising.
Russell Kett

The scene was set for the webinar and subsequent discussion by Chris Sheppardson, Founder of EP Business in Hospitality, who expanded on the current feeling towards franchising in the market.

This introduction was followed by a great overview of hot topics and themes in the franchise world by Partner and Co-Head of Bird & Bird's international Franchising group, Graeme Payne, who reported on those territories seeing or predicting a spike in franchising, the major markets that have introduced new franchise laws in the last 12 months, those that will do so in the next 12 months and provided a summary of key topics arising in franchise negotiations.

Simon Allison, CEO of HOFTEL, the association of hotel owners and franchisees, then made an insightful presentation, asking whether franchising is the way forward for hotel owners.  Topics covered included owners who like the idea of brands but not the standard HMA structure, how franchising has emerged as a strong alternative, both for self-managed and white-label operated hotels, and raised awareness of the issues owners need to overcome to get franchising to work for them.

A lively panel discussion by industry experts including Jerome Briet, ‎Chief Development Officer EMEA of Marriott International, Frank Croston, Founding Partner of Hamilton Hotel Partners, Karen Friebe, Partner at Bird & Bird and Carmen Hui, Commercial Director - Owner Partnerships of Booking.com then discussed The Pros and Cons of Hotel Franchising, moderated by Russell Kett of HVS.

Finally, the highlights of the webinar were then summarized by Graeme Smith, Managing Director at AlixPartners, bringing a very interesting and insightful webinar to a close. 

The full recording is available to watch below, and the presentation can be downloaded here:


Our next webinar, on Tuesday 20 July, will address the issues of Talent recruiting and retention in the wake of COVID.
Click here to register your interest in attending.

About Russell Kett

Russell Kett is Chairman of the London office of HVS, which he joined in 1995. He has 45 years’ specialist hotel consultancy, investment and real estate experience, focused on providing valuation, feasibility, shared ownership, property, brokerage, investment, asset management, strategy and related consultancy services, advising hotel companies, banks, developers and investors on all aspects of their hospitality industry related interests, throughout the EMEA region. Russell is a frequent writer, moderator and speaker on the international hotel industry, especially topics relating to hotel valuation, investment, marketing and finance. For more information, contact: [email protected]


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