The Millennial Shift in Hotel Brands

The past ten years have ushered in the introduction of more new hotel brands than any time in modern history. Most of these are geared toward the Millennial Generation, with hotel companies creating concepts to capture this vital segment of demand.

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About Brett E. Russell

Brett E. Russell
A Senior Vice President with HVS Denver and HVS Director of Business Development, Brett Russell’s 15-year career in hospitality encompasses hotel operations, management, development, and consulting. Brett has overseen hundreds of appraisals, market studies, and feasibility studies for hotels, lodges, and resorts throughout the Americas, with a focus on Colorado full-service hotels and resorts. Contact Brett at 720-877-1376 or [email protected].

2 Comments

  1. BobDecember 7, 2015

    interested in the story

  2. AthenaDecember 8, 2015

    I am just a bit confused with the first chart on the third page. Is the ADR of Indigo much higher than W?

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Summary

The past ten years have ushered in the introduction of more new hotel brands than any time in modern history. Most of these are geared toward the Millennial Generation, with hotel companies creating concepts to capture this vital segment of demand.
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Valuations & Market Studies Travel & Tourism Economic Trends and Cycles Hotel Brands Hotel Franchises North America