The Millennial Shift in Hotel Brands

About Brett E. Russell

A Senior Vice President with HVS Denver and HVS Director of Business Development, Brett Russell’s 15-year career in hospitality encompasses hotel operations, management, development, and consulting. Brett has overseen hundreds of appraisals, market studies, and feasibility studies for hotels, lodges, and resorts throughout the Americas, with a focus on Colorado full-service hotels and resorts. Contact Brett at 720-877-1376 or brussell@hvs.com.

2 Comments

BobDecember 7, 2015

interested in the story
- Lizzette CasarinDecember 7, 2015
  
  Were you able to download it from the page?
AthenaDecember 8, 2015

I am just a bit confused with the first chart on the third page. Is the ADR of Indigo much higher than W?
- Brett E. RussellDecember 9, 2015
  
  Sorry - the label in that ADR/REVPAR got misstyped. The First set of numbers (to the left) should be W. We will correct it. Thank you

Summary

The past ten years have ushered in the introduction of more new hotel brands than any time in modern history. Most of these are geared toward the Millennial Generation, with hotel companies creating concepts to capture this vital segment of demand.

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