Market Report

Big Data: Management Must Interpret and Apply Data to Gain the Competitive Advantage

March 18, 2013

Data compilation is a key component to any hotel’s success, but management must intelligently evaluate the efficacy of the data and apply it to ongoing decision making in order to be successful in today’s technology-driven management world.

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Mark C. Lynn

Based in San Francisco, MARK LYNN oversees the wide range of hotel asset management, strategic planning, development and operational consulting services provided by the firm. Mr. Lynn has more than 30 years of hotel industry experience and has been involved in the development and management of more than 100 hotel projects with an asset value exceeding $2 billion. Mr. Lynn holds a BSBA degree from Xavier University in Cincinnati, Ohio and is a member of HAMA (Hospitality Asset Managers Association). Mr. Lynn can be contacted at: 100 Bush Street Suite 750 San Francisco, CA 94104 +1 (415) 268.0357 tel. +1 (415) 869.0516 fax [email protected]

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