How Much Should I Pay for the Land?

This article discusses three alternate approaches to determining the value of land at a hotel site, in the absence of comparable land sales. The Allocation Method, Ground Lease Approach, and Land Residual Approach are discussed.
Suzanne R. Mellen, MAI, CRE, FRICS, ISHC is based in San Francisco and is the Senior Managing Director and Practice Leader for the firm's U.S. consulting and valuation practice. HVS leaders now live in and work from more than 30 markets throughout the North American region, including San Diego, LA, San Francisco, Portland, Seattle, Vancouver, Las Vegas, and Phoenix in the west. Suzanne has been evaluating hotels and associated real estate for 37 years, has authored numerous articles, and is a frequent lecturer and expert witness on the valuation of hotels and related issues. Ms. Mellen has a BS degree in Hotel Administration from Cornell University and holds the following designations: MAI (Appraisal Institute), CRE (Counselor of Real Estate), ISHC (International Society of Hospitality Consultants) and FRICS (Fellow of the Royal Institution of Chartered Surveyors). Contact Suzanne at +1 (415) 268-0351 or


  1. Peter GaborJan 8, 2013

    general info for clients required for hotel projects

    • Peter, I received your comment. Please let me know if you need any other general information at this time. Regards, Suzanne

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