Destinations and Diseases A Review of the Impact of SARS on the Canadian Lodging Market as a Model for Managing through the Swine Flu Scare

In an effort to gain some perspective on the potential impact of the current Swine Flu scare on travel, this article looks at the impact of the SARS epidemic of 2003 on the Canadian Lodging Market.
Anne R. Lloyd-Jones, CRE, is Managing Director of the New York office of HVS, the premier global hospitality consulting firm. Since joining HVS in 1982, Anne has provided consulting and appraisal services to over 5,000 hotels. Anne’s particular areas of expertise include market studies, feasibility analyses, and appraisals. She is also an expert in the valuation of management and franchise companies, and brands. Her experience includes a wide range of property types, including spas and conference centers. She has appeared as an expert witness on numerous occasions, providing testimony and litigation support on matters involving bankruptcy proceedings, civil litigation, and arbitration.


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