In Defense of the "Rushmore Approach" for Valuing the Real Estate Property Component of a Hotel

A hotel is a unique form of real estate consisting of four components: land, improvements, personal property, and the going business. Does it sound reasonable that the land and improvements account for only 36% of the overall total value?
Steve Rushmore is the founder of HVS, a global hospitality consulting organization with more than 50 offices around the globe. He is focused on future office expansion and new product development outside the United States. Steve has provided consultation services for more than 15,000 hotels throughout the world during his 40-year career. For more information contact Steve at [email protected]


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