Paid Publication

HVS U.S. Hotel Broker Survey

April 15, 2026

Independent Benchmarks for Hotel Valuation and Investment Analysis

Every hotel transaction begins with an opinion about value.

Published twice annually, the HVS U.S. Hotel Broker Survey captures the perspectives of brokers actively involved in hotel transactions across the United States. The survey provides market-based benchmarks for cap rates, discount rates, revenue multipliers, transaction conditions, and investor sentiment across major hotel asset classes.

For owners, investors, lenders, appraisers, hotel owners, developers, asset managers, consultants, and government agencies, the survey is a valuable resource for hotel valuation, underwriting, market analysis, and investment decision-making.

Insights Provided by the Report:

  • Going-in and exit cap rate trends and expectations
  • Discount rates by hotel segment
  • Rooms revenue multipliers
  • Hotel exposure and marketing periods
  • Selling expenses
  • Effects of liquidation
  • Market sentiment and investment trends
  • Broker commentary and market observations

Upon ordering the HVS Broker Survey, our team will send the PDF report to the email address provided during the ordering process. If you encounter any problems ordering your report, please contact Lizzette Casarin.

INVITATION TO HOTEL BROKERS

We'd love for you to join our next survey and share your valuable insights. As a thank you, you'll receive a free copy of our comprehensive report, which is packed with the latest market trends and data analysis to help you stay ahead in the industry. You will also receive a thank you gift!

Contact Rod Clough today to participate.  

Paid Publication

HVS U.S. Hotel Broker Survey

April 15, 2026

Independent Benchmarks for Hotel Valuation and Investment Analysis

Every hotel transaction begins with an opinion about value.

Published twice annually, the HVS U.S. Hotel Broker Survey captures the perspectives of brokers actively involved in hotel transactions across the United States. The survey provides market-based benchmarks for cap rates, discount rates, revenue multipliers, transaction conditions, and investor sentiment across major hotel asset classes.

For owners, investors, lenders, appraisers, hotel owners, developers, asset managers, consultants, and government agencies, the survey is a valuable resource for hotel valuation, underwriting, market analysis, and investment decision-making.

Insights Provided by the Report:

  • Going-in and exit cap rate trends and expectations
  • Discount rates by hotel segment
  • Rooms revenue multipliers
  • Hotel exposure and marketing periods
  • Selling expenses
  • Effects of liquidation
  • Market sentiment and investment trends
  • Broker commentary and market observations

Upon ordering the HVS Broker Survey, our team will send the PDF report to the email address provided during the ordering process. If you encounter any problems ordering your report, please contact Lizzette Casarin.

INVITATION TO HOTEL BROKERS

We'd love for you to join our next survey and share your valuable insights. As a thank you, you'll receive a free copy of our comprehensive report, which is packed with the latest market trends and data analysis to help you stay ahead in the industry. You will also receive a thank you gift!

Contact Rod Clough today to participate.