Accor Group remains positive about Thailand tourism despite the recent bomb attack at the Ratchaprasong intersection two weeks ago. According to Patrick Basset, Chief Operating Officer for East and upper Southeast Asia, Accor Group spots Thailand as an attractive investment destination, reflected in a total of 13 new management agreements with 3,380 rooms signed this year. Among the 13 new properties, six hotels will be located in Bangkok, three hotels in Pattaya, two hotels in Koh Samui and one each in Chiang Rai and Chon Buri. Furthermore, Bangkok will be the first ASEAN capital to host Accor’s new hotel brand, Mama Shelter, scheduled to open in 2018. Although Accor Group suffers post-incident with occupancy declining to 50-60% compared to the first half of the year where average occupancy was at 76.5%, Basset is confident that the tourism industry will bounce back by November as the industry has always shown its resilience to the market after a series of negative factors in the past years.
HVS APAC HOSPITALITY NEWSLETTER.