Middle East Hotel Survey 2015 Edition – Peak Assessments

A glimpse at the region inspires the question: are cities realizing peak performance in the travel and tourism industry, or do these cities still require a stretch in order to return to their former levels?
Hala Matar Choufany is the President for HVS Middle East and Africa and the Managing Partner of HVS Dubai.

In the last 15 years, Hala has worked on more than 850 hospitality projects, ranging from single to large scale mixed use developments and conducted numerous valuations, feasibility studies, operator search and contract negotiations, operational assessments, and general consultancy advisory work.

Hala has worked in more than 75 markets in Europe, Middle East, Africa and Asia. Hala has in-depth expertise in regional hotel markets and a broad exposure to international markets and maintains excellent contacts with developers, owners, operators, investment institutions and government entities.

Hala has completed Executive Education at Harvard Business School and has an MBA from ESSEC & Cornell.

For more information contact Hala at [email protected]


  1. Raja NastiJune 22, 2015

    Great job Hala ,as usual

  2. bob KhalifeJune 23, 2015

    Thank you Hala and Cristina. Great work. Kind Regards, Bob

  3. Geert DevolderJune 26, 2015

    Very interesting for all people wanting to have a global view on Middle East hotelbusiness..Very professional and clear... Really great job!

    • Thank you very much Geert for the positive feedback. We greatly appreciate taking the time to highlight the strengths of the article and the same time we are pleased that it constitutes a useful tool.

  4. Sadra FatehAugust 8, 2015

    Please send me articles related to MENA

  5. Sanjay GoyalJanuary 6, 2016

    Thanks Hala for the effort

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