INDUSTRY INSIGHTS

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San Francisco Market Overview

The San Francisco lodging industry has experienced a dramatic reversal of fortune over the last two years. In 2000, the San Francisco lodging industry was one of the hottest in the nation and posted its best performance ever.

Hotel Land Values and the Ground Lease Approach

In hotel land valuation, an alternate to the sales comparison approach is the ground lease approach, where a ground rent for the land is hypothesized and capitalized into a land value estimate.