The Tourism Authority of Thailand (TAT) is collaborating with Thai Airways International and three Middle East Airlines (Qatar Airways, Emirates, Etihad Airways) to attract European travelers from primary and secondary cities to the country. The plan is to boost sales in the third quarter during the low tourism season in Europe. Target cities include London, Stockholm, Paris, Frankfurt and Rome. Currently, each of the Middle East airlines has about 200 monthly flights to Thailand and uses wide-body jets. Qatar Airways plans to expand flight connection to Krabi and Chiang Mai in December 2016. Tourist arrivals from Europe to Thailand are expected to grow 9% to 988,000 visitors in the second quarter of 2016, while tourism receipt is expected to grow by 12% to 73.4 billion baht. TAT has set a target of 5.66 million European visitors in 2016 generating revenue of 420 billion baht, representing a growth of 6% and 4%, respectively, from previous year. It is forecasted that the average spend per European visitor per trip will be 74,205 Baht, up 6% from previous year.
AccorHotels and Bengaluru based Brigade Group announced the opening of the Grand Mercure Mysuru in Mysuru, Karnataka. Located on new Sayaji Rao Road, the hotel is approximately 13km north of Mysuru Airport and is in close proximity to the Central Business District as well as all major tourist attractions within the city. The hotel features 146 rooms and suites, two restaurants, a bar, a delicatessen, a spa and a gymnasium, an outdoor pool, and a kids play area. Known as the cultural capital of Karnataka, Mysuru offers several tourist sites of historical importance.
The Wongphanlert family has launched a new luxury boutique hotel management company, 137 Pillars Hotels & Resorts, following the success of its first property, 137 Pillars House Chiang Mai, a 30-suite luxury heritage hotel restored from the former northern headquarters of the East Borneo Trading Company. The company currently has two hotels in the pipeline; 137 Pillars Suites & Residences Bangkok, a 34-suite and 179-unit private residences development as well as 137 Pillars Estate Phuket with 62 suites and villas. The properties are scheduled to open in late 2016 and early 2019 respectively. According to the group’s COO, Christopher E. Stamford, the management company is aiming to sign 20 all suite-and-villa hotels (with sizes ideally not exceeding 60 keys) within the next five years. He believes that opportunities for the 137 Pillar’s expansion lie beyond the borders of Thailand, namely in markets with potential for development such as Sri Lanka, Vietnam, Myanmar, Cambodia, and Laos.
Accelerating overseas investments by China's tourism companies is helping fuel China’s outbound growth, an industry expert pointed out as China National Tourism Administration (CNTA) revealed that the outbound travel boom continued during the May Day holiday, and Seoul, Bangkok and Tokyo were named the most popular destinations. A tourism green paper published by the Chinese Academy of Social Science (CASS) indicated that tourism investment in China in 2015 skyrocketed 42% and reached 1.0072 trillion yuan. It was also noted in the green paper that nearly 4 billion domestic trips were made last year, generating 3.6 trillion yuan. Besides, Chinese travelers made 120 million outbound trips in 2015.
Closing Share Price as at
5 May 2016
28 Apr 2016
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