![]() |
|
Survey of Members of the Hotel Association of New York City An online survey of members of the Hotel Association of New York City
was conducted by the graduate students of New York Universitys Preston
Robert Tisch Center for Hospitality, Tourism, and Sports Management. The
purpose of the survey was to gain perspective relative to the hotel market
in New York City. A summary of the findings is as follows.
Cristyne L. Nicholas President & CEO, NYC & Company At NYC & Company, we are optimistic about the citys $21 billion tourism industry which generates nearly $3 billion in city, state, and federal taxes and supports more than 226,000 jobs throughout all five boroughs. Recent indicators suggest that this will be the strongest spring travel season since 2001. Hotel occupancy for the first quarter of 2004 was nearly 75%, compared to 66% for the same period in 2003. Overall year-end 2003 figures have yet to be released, but the latest projections reflect an increase of 1.2 million visitors from 2002, up 3.5% to 36.5 million, a record number of visitors to New York City. The travel outlook for the domestic visitor market is set to break records as well, with an estimated 31.7 million visitors in 2003 outpacing the smaller but more lucrative international market which lagged overall in 2003 but showed a surge in strength at the end of 2003 and into early 2004. Major hotel development continues, with notable examples including the recently opened Hotel Gansevoort, the Four Points by Sheraton Manhattan Chelsea, the Mandarin Oriental Hotel, and The Alex. More than 1,400 new rooms joined New York City's hotel inventory in 2003 and nearly 1,300 additional rooms are under construction, reflecting the continued confidence of the hospitality industry in New York City's tourism product. Planned infrastructure investments in the rapidly growing cruise industry, an expanded convention center, and proposed transportation projects, as well as an architectural renaissance, will strengthen New York Citys future as the premier visitor destination for conventions, business, domestic, and international travel.
Overall, the respondents believed that occupancy, ADR, and RevPAR are
expected to be higher this year over last. Most believe the Manhattan
recovery started during the second half of 2003 and that 2004 will show
increases in both business and leisure travel while booking windows will
remain relatively short. Most respondents (86%) predict that they will
have to wait until 2006 and beyond before occupancy will again reach 2000
levels and 75% feel it will be 2007 or later before ADR again reaches
the year 2000 level. Views on third-party Internet bookings are mixed,
with just over 60% believing they have had a positive effect on occupancy
and a negative effect on rate; about half (48%) will decrease third-party
usage in 2004. Fear of terrorism and the economy are considered the biggest
(94% of the respondents) threats to sustained recovery. In summary, the
mood of the respondents can be characterized as cautious optimism; 2004
will be better than 2003, the road to recovery is in sight, and incremental
growth is predicted.
|
Copyright 2004 - HVS International
|