Insights & Publications

We have written hundreds of articles about all aspects of hospitality including hotel valuations, investing, lending, operations, asset management, sales and marketing, public relations, and so forth. HVS invites you to download and share these articles, with our compliments.
37 results

Five Key Takeaways | 2015 BLLA Boutique & Lifestyle Investment Conference

A rapid rise in branded hotel supply over the past several years, among other factors, has created a positive investment environment for boutique and lifestyle hotels.

Understanding Online Distribution Channels

This article covers the importance for hotels to invest in three online distribution channels – the website, Global Distribution Systems, and Online Travel Agents – to retain guests, improve hotel positioning, and gain a competitive advantage.

Six Proven Strategies for Investing in Your Hotel's Back of the House

Hoteliers who invest in their back of the house equipment both reduce their utility costs and minimize the possibility of revenue disruption from failure of key building systems. This article summarizes proven investment strategies in this area.

Three Key Takeaways | International Luxury Hotel Association Fast Forward 2020

During the International Luxury Hotel Association Fast Forward 2020, three hot topics emerged: lodging, authenticity, and luxury travel trends. This article discusses takeaways from the conference regarding these items.

In Focus: Airbnb's Inroads Into The Hotel Industry

Airbnb offers accommodations in nearly every major hospitality destination worldwide. Rates are often lower than comparable hotel rooms, and its popularity is rising—what does this mean for hotels?

Preparing Your Hospitality Executives& Staff for Effective Corporate Communication: Preparedness Versus Damage Control

This study focuses on corporate-level communication and employee-level social media education in the hospitality industry. Case studies illustrate best (and worst) practices. The report concludes by reviewing hotels companies’ efforts in these areas.

The Digital Direction: Content Management and the Marketing Communications of Today Part II of a Two-Part Series

This article is Part II of a two-part series analyzing the landscape of digital marketing for hotels and motels in 2014. Part I reviewed the fundamentals of digital marketing and why it is vital hotels understand current trends.

Segmenting Millennial Travelers Business vs. Leisure

How do you gain the loyalty of millennials? This article analyzes the top two opportunities by segmenting the next generation of travel: millennial business travelers vs. millennial leisure travelers.

2013 India – State Ranking Survey

The State Ranking Survey 2013 aims to assess the competitiveness of the 29 states in India and identify the best performers when viewed from the hospitality industry's viewpoint. The report employs 11 key parameters to evaluate the different states.

Are Your Sustainability Initiatives Missing a Critical Component? A Perspective on Risk

This article provides a perspective on key areas of risk relating to investment into utility efficiency projects and sustainability initiatives, and how owners / operators can minimize exposure during all phases of investment into their properties.