Insights & Publications

We have written hundreds of articles about all aspects of hospitality including hotel valuations, investing, lending, operations, asset management, sales and marketing, public relations, and so forth. HVS invites you to download and share these articles, with our compliments.
40 results

Take Advantage of Free Cash! A User's Guide to Energy Incentives

Financial incentives can significantly improve the economics of a wide range of Return on Investment (ROI) projects. This article provides practical guidance on how to identify and secure incentives for energy efficiency investments.

The Budget Hotel Sector's Position in the Sharing Economy

The sharing economy – a product of four mega trends affecting today’s society: rising urbanisation, changing demographics, shifts in power and a digital revolution. This article discusses current and future trends for budget hotels in this economy.

OTAs – A Hotel's Friend Or Foe

How reliant are hotels on OTAs? This article aims to address that question and discuss the evolution of OTAs and the effects of this growing business model on independent and chain hotels.

Five Key Takeaways | 2015 BLLA Boutique & Lifestyle Investment Conference

A rapid rise in branded hotel supply over the past several years, among other factors, has created a positive investment environment for boutique and lifestyle hotels.

Understanding Online Distribution Channels

This article covers the importance for hotels to invest in three online distribution channels – the website, Global Distribution Systems, and Online Travel Agents – to retain guests, improve hotel positioning, and gain a competitive advantage.

Six Proven Strategies for Investing in Your Hotel's Back of the House

Hoteliers who invest in their back of the house equipment both reduce their utility costs and minimize the possibility of revenue disruption from failure of key building systems. This article summarizes proven investment strategies in this area.

Three Key Takeaways | International Luxury Hotel Association Fast Forward 2020

During the International Luxury Hotel Association Fast Forward 2020, three hot topics emerged: lodging, authenticity, and luxury travel trends. This article discusses takeaways from the conference regarding these items.

In Focus: Airbnb's Inroads Into The Hotel Industry

Airbnb offers accommodations in nearly every major hospitality destination worldwide. Rates are often lower than comparable hotel rooms, and its popularity is rising—what does this mean for hotels?

Preparing Your Hospitality Executives& Staff for Effective Corporate Communication: Preparedness Versus Damage Control

This study focuses on corporate-level communication and employee-level social media education in the hospitality industry. Case studies illustrate best (and worst) practices. The report concludes by reviewing hotels companies’ efforts in these areas.

The Digital Direction: Content Management and the Marketing Communications of Today Part II of a Two-Part Series

This article is Part II of a two-part series analyzing the landscape of digital marketing for hotels and motels in 2014. Part I reviewed the fundamentals of digital marketing and why it is vital hotels understand current trends.