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Breanna S. Smith, MAI

Senior Vice President, Portland
  •   [email protected]
  •   +1 (303) 667-8860 (Work)
  •   English
  •   Business Card
  • Consulting Experience
  • Testimonials
  • Education
  • Employment History
  • Affiliations
  • Hotels Evaluated
  • My Articles

Consulting Experience

A Senior Vice President at HVS, Breanna S. Smith, MAI, has extensive experience consulting in lodging markets throughout the Pacific Northwest, as well as in California, Montana, and Alaska. Breanna has also overseen assignments across the U.S. Since joining HVS, Breanna has evaluated hotels of all asset classes and has consulted on numerous proposed developments, including urban, coastal, suburban, and rural markets.

Her services have included hotel appraisals, market studies, and feasibility studies for proposed hotels. She specializes in providing in-depth market research and positioning complex or distinctive assets, including the following notable projects:

  • Proposed Ritz Carlton & Branded Residences, Portland, OR
  • Proposed Woodlark Hotel Portland, Portland, OR
  • Proposed InterContinental Avenue Bellevue, Bellevue, WA
  • Proposed Hotel Carlin at Carlin Bay, Harrison, ID
  • Proposed Boutique Retreat, McMinnville, OR
  • Proposed Lodge, San Clemente, San Clemente, CA
  • Market Study Wine Region Hotel, Sunnyslope, ID
  • Eritage Resort, Walla Walla, WA
  • Cannery Pier Hotel & Spa, Astoria, OR
  • Hotel 43, Boise, ID
Breanna's clients include hotel ownership groups, independent investors, and regional and local banks. Clients consistently comment on Breanna’s thoroughness in her analyses and her professional and friendly manner. They value her market knowledge, her strong service-oriented mindset, and her commitment to timing and delivery. 
 
In addition to her consulting and valuation work, Breanna has authored numerous articles on the performance trends and dynamics of hotel markets in the Pacific Northwest, as well as on topics such as revenue management. She has also been a guest speaker for local tourism organization events. Her research and speeches at industry events are testament to her credibility in the market and demonstrate her ability to collaborate with clients in a variety of venues.
 
Breanna is a state-certified general appraiser and is also a Designated Member of the Appraisal Institute (MAI).

Follow Breanna on LinkedIn.

HVS is the nation's leading consulting firm that is laser-focused on the hospitality sector. The firm provides expertise through every phase of ownership across a wide range of hospitality assets. We help clients succeed in the complex consulting arena, from feasibility studies to exit strategies and everything in between.

Testimonials

"HVS was very professional, willing to respond to all my questions very rapidly, and explained all their data in a way that was easy to understand." – Joshua Victor, Northern Investments

"Kasia Russell and her team are a delight to work with. They are professional, attentive, [and] prompt, and I really appreciated how much time they invested into explaining the results of the market study we commissioned to multiple stakeholders on our end. HVS is a leader in the hospitality market study space, and we would trust them on any project." – Sarah Zahn, Urban Development + Partners (UD+P)

"The promises made were kept - quality and schedule and cost - the document was great quality, [and] the team was great to work with." – Matt Braun, Braun Development Company

Education

BSBA – Daniel’s College of Business
University of Denver

Other Specialized Training Classes Completed:
Uniform Standards of Professional Appraisal Practice
Basic Appraisal Principles
Basic Appraisal Procedures
Oregon Supervisory Appraiser/Assistant Course
General Appraiser Income Approach (Parts I and II)
General Appraiser Site Valuation and Cost Approach
General Appraiser Sales Comparison Approach
General Appraiser Market Analysis and HBU
General Appraiser Report Writing and Case Studies
Real Estate Finance, Statistics, Valuation Modeling
Commercial Appraisal Review
Expert Witness for Commercial Appraisers
Advanced Income
Advanced Concepts and Case Studies
Quantitative Analysis
Business Practices and Ethics
NV Law
Appraisal of REO and Foreclosure Facilities
Green Building Concepts for Appraisers
Intro to Commercial Appraisal Review
Biennial USPAP Updates

Employment History

2015 to present
HVS CONSULTING AND VALUATION SERVICES
Portland, Oregon

2014 – 2015
REVENUE MANAGEMENT, MARRIOTT INTERNATIONAL
Houston, Texas

2012 – 2014
SALES, MARRIOTT INTERNATIONAL
Dallas, Texas

Affiliations

Appraisal Institute – Designated Member (MAI)
Delta Sigma Pi Professional Fraternity – Alumni Member

Hotels Evaluated

Sample List for Illustrative Purposes

PORTFOLIO WORK
7 Motel 6 Properties, Arizona/Oregon
3 Limited-Service Hotels, Anchorage, Alaska
3 Hilton-Branded Hotels, Oregon and California
2 Hotels, Terre Haute, Indiana
2 Hotels, Paso Robles, California
2 Full-Service Hotels, Portland, Oregon
 
ALASKA
Comfort Inn Downtown – Ship Creek, Anchorage
Fairfield Inn, Anchorage
Hyatt Place, Anchorage
Microtel Inn & Suites by Wyndham, Anchorage
Motel 6, Anchorage
Proposed Upscale Hotel, Anchorage
Baranof Downtown, BW Signature Collection, Juneau
Super 8, Juneau
 
ARIZONA
Hampton Inn Phoenix Chandler, Chandler
Holiday Inn Hotel & Suites Phoenix Mesa, Mesa
Hilton Suites, Phoenix
WoodSpring Suites Phoenix Deer Valley, Phoenix
Arizona Riverpark Inn, Tucson
 
ARKANSAS
Hot Springs Treehouses, Hot Springs
Proposed Hot Springs Treehouses, Hot Springs
 
CALIFORNIA
Proposed Hampton Inn & Suites/Home2 Suites Big Bear Lake, Big Bear Lake
Embassy Suites by Hilton Brea North Orange County, Brea
Lamplighter Inn, Clearlake
Courtyard by Marriott Sacramento Folsom, Folsom
Residence Inn by Marriott Sacramento Folsom, Folsom
Proposed Hotel at Lake Arrowhead Village, Lake Arrowhead
Proposed Hotel Lodi, Lodi
Hotel Queen Mary, Long Beach
Proposed Hotel Mammoth Village, Mammoth Lakes
SpringHill Suites by Marriott The Dunes On Monterey Bay, Marina
Proposed SpringHill Suites Milpitas, Milpitas
Le Puy Inn, Newberg
Proposed Outbound Hotel & Cabins Yosemite, Oakhurst
Proposed Moxy Uptown Oakland, Oakland
Villa Royale Inn, Palm Springs
Proposed Hotel Ava, Paso Robles
Hampton Inn Sacramento Rancho Cordova, Rancho Cordova
Proposed The Lodge at San Clemente, San Clemente
Hotel Diva, San Francisco
Hotel Union Square, San Francisco
Embassy Suites Santa Ana Orange County Airport North, Santa Ana
Proposed Hotel Sebastopol, Sebastopol
Proposed B&B, Sonoma
 
COLORADO
Proposed Hotel Colorado Springs, Colorado Springs
 
FLORIDA
Residence Inn Jacksonville Mayo Clinic Area, Jacksonville
Proposed Lighthouse Point Hotel, Lighthouse Point
Proposed Tru by Hilton Sanford, Sanford
Proposed Hampton by Hilton, Sebring
 
GEORGIA
Georgia Tech Hotel & Conference Center, Atlanta
 
IDAHO
Courtyard by Marriott, Boise
Grove Hotel, Boise
Hampton Inn & Suites Boise Spectrum, Boise
Hilton Garden Inn Boise Spectrum, Boise
Hotel 43, Boise
Hyatt Place Boise Towne Square, Boise
Proposed Avery Hotel, Boise
Proposed Boutique Hotel Downtown Boise, Boise
Proposed Comfort Inn & Suites, Boise
Residence Inn by Marriott Boise Downtown, Boise
Shilo Inn Boise Airport, Boise
Courtyard by Marriott Boise West Meridian, Meridian
Proposed Sunnyslope Wine Trail Hotel, Caldwell
Ashley Inn, Cascade
Proposed Lodge at Carlin Bay, Harrison
Proposed Hotel, Nampa
Hampton Inn & Suites, Pocatello
La Quinta Inn & Suites, Twin Falls
Proposed TownePlace Suites by Marriott, Twin Falls
 
MARYLAND
DoubleTree by Hilton Hotel Largo Washington DC, Largo
 
MICHIGAN
Proposed Best Western Harrington Inn, Port Huron
 
MISSOURI
Four Points by Sheraton Kansas City Sports Complex, Kansas City
 
MONTANA
Proposed EVEN Hotel, Belgrade
TownePlace Suites by Marriott Billings, Billings
Proposed Four Corners Hotel, Four Corners
Proposed Glamping Site Gallatin, Gallatin
Greystone Inn, Great Falls
Best Western Yellowstone Motor Inn, Livingston
Holiday Inn Express, Sidney
Proposed Camp Satori Glamping Resort, Silver Star
 
NEVADA
Fairfield by Marriott Las Vegas Airport South, Las Vegas
Proposed Fairfield Inn and SpringHill Suites Dual-Branded Hotel, Las Vegas
Courtyard by Marriott Reno, Reno
Proposed Embassy Suites, Reno
Proposed Hotel Reno, Reno
Proposed Upscale Hotel, Reno
Fairfield by Marriott Winnemucca, Winnemucca
Proposed Fairfield Inn & Suites, Winnemucca
 
NEW JERSEY
Proposed Holiday Inn Express Linden, Linden
 
NEW YORK
Ascend Collection Union Hotel Brooklyn, Brooklyn
 
NORTH CAROLINA
Super 8, Kinston
 
OHIO
Aloft Beachwood, Beachwood
 
OREGON
Holiday Inn Express & Suites Astoria, Astoria
Cannery Pier Hotel & Spa, Astoria
Proposed Astoria Hotel, Astoria
Proposed EVEN Hotel Cedar Hills, Beaverton
Proposed Hotel at the Round, Beaverton
The Shilo, Beaverton
Proposed Extended-Stay St. Charles Medical Center Hotel, Bend
Proposed Hotel Bend, Bend
Proposed Hyatt House Bend, Bend
Proposed Limited-Service Hotel, Bend
Best Western Beachfront Inn, Brookings
Holiday Inn Express Corvallis on the River, Corvallis
EVEN Hotel Eugene, Eugene
Proposed Eugene Boutique Hotel, Eugene
Proposed EVEN Hotels, Eugene
Proposed TownePlace Suites Eugene, Eugene
Proposed Microtel Florence, Florence
Proposed Sweet Home Hotel, Foster
Salishan Spa & Golf Resort, Gleneden Beach
Proposed Eagle Landing Hotel, Happy Valley
Proposed Fairfield Inn by Marriott, Hermiston
Aloft Hillsboro-Beaverton, Hillsboro
Comfort Inn Hillsboro, Hillsboro
Proposed Hillsboro Hotel, Hillsboro
Staybridge Suites Hillsboro Orenco Station, Hillsboro
The Olympic Inn, Klamath Falls
Proposed La Grande Hotel, La Grande
Hilton Garden Inn Portland Lake Oswego, Lake Oswego
Proposed Lake Oswego Boutique Hotel, Lake Oswego
Proposed Lona Hotel, Lake Oswego
McMinnville AirBnB, McMinnville
Proposed Boutique Retreat, McMinnville
Proposed Downtown McMinnville Hotel, McMinnville
Hampton Inn, Medford
Proposed Fairfield Inn & Suites by Marriott Medford, Medford
Whaler Motel, Newport
Benson Hotel, Portland
Canopy by Hilton Portland Pearl District, Portland
Dossier Hotel, Portland
Duniway Portland a Hilton Hotel, Portland
Embassy Suites Portland Downtown, Portland
Hilton Portland Downtown, Portland
Homewood Suites by Hilton Portland Airport, Portland
Hotel DeLuxe Portland, Portland
Hotel Eastlund, Portland
Hotel Lucia, Portland
Hotel Vance Portland a Tribute Portfolio Hotel, Portland
Hyatt Centric Downtown Portland, Portland
Proposed 930 SW Third Avenue Hotel, Portland
Proposed Burnside Hotel, Portland
Proposed Hotel Chamberlain, Portland
Proposed Multnomah County Courthouse Hotel, Portland
Proposed Proper Hotel Pearl District Portland, Portland
Proposed Ritz-Carlton & Branded Residences, Portland
Proposed Riverside Center Hotel, Portland
Proposed Tru by Hilton Portland Airport, Portland
Proposed Woodlark Hotel Portland, Portland
Red Lion Hotel Portland Airport, Portland
Residence Inn by Marriott Portland Downtown Pearl District, Portland
Rivers Edge Hotel & Spa, Portland
Woodlark, Portland
Comfort Suites, Redmond
Proposed Holman Inn Redevelopment, Salem
Residence Inn by Marriott Salem, Salem
Proposed Hotel Washington Square Mall, Tigard
Proposed IHG Hotel, Tigard
Quality Inn, Wilsonville
 
PENNSYLVANIA
Homewood Suites by Hilton Allentown Bethlehem Center Valley, Center Valley
Comfort Inn Pine Grove, Pine Grove
 
SOUTH CAROLINA
Candlewood Suites, Greenville
 
TENNESSEE
Hampton Inn & Suites Lebanon, Lebanon
Proposed Tru by Hilton/Home2 by Hilton Lebanon, Lebanon
 
TEXAS
Proposed Staybridge Suites Allen, Allen
Proposed Austin Aloft, Austin
DoubleTree by Hilton Hotel Dallas Farmers Branch, Farmers Branch
Holiday Inn Hotel & Suites Houston West Westway Park, Houston
Sheraton Houston Brookhollow Hotel, Houston
 
UTAH
Proposed Hot Springs Hotel, La Verkin
Proposed Luxury Hotel at Highground, Orderville
Proposed Spirit Mountain Wilderness Retreat, Orderville
Proposed East Gate Lodge, Orderville
Proposed Extended-Stay Hotel Salt Lake City, Salt Lake City
Proposed Homewood Suites by Hilton, Salt Lake City
Proposed Hyatt Regency, Salt Lake City
Proposed Marriott South Bluffdale, South Bluffdale
Proposed Ultra-Luxury Resort, Southwestern Utah
Proposed Hotel Springdale, Springdale
 
VIRGINIA
Proposed TownePlace Suites by Marriott Yorktown, Yorktown
 
WASHINGTON
Hyatt Regency, Bellevue
InterContinental Bellevue at the Avenue, Bellevue
Proposed InterContinental at the Avenue, Bellevue
Proposed Upscale Hotel Bellevue, Bellevue
SpringHill Suites Bellingham, Bellingham
Hilton Garden Inn, Bothell
Red Lion Inn & Suites, Bothell
Holiday Inn Express & Suites Camas Vancouver, Camas
Proposed Fairfield Inn & Suites by Marriott, East Wenatchee
Courtyard by Marriott Seattle Federal Way, Federal Way
Proposed Holiday Inn Express Federal Way, Federal Way
Lodge at St Edward State Park, Kenmore
Proposed Dual-Brand Hotel Three Rivers Convention Center, Kennewick
Candlewood Suites, Lacey
Best Western Long Beach Inn, Long Beach
Proposed Hilton Garden Inn, Lynnwood
Holiday Inn Express & Suites, Marysville
Proposed Lodges at the Farm, Mill Creek
Proposed Olympia Hotel, Olympia
Camaray Motel, Oroville
Holiday Inn Express & Suites Pullman, Pullman
Proposed La Center Hotel, Ridgefield
Proposed Best Western Plus (Washington Square Hotel), Tigard
El Corral Motel, Toppenish
Proposed Seabrook Hotel, Seabrook
Proposed Wingate Hotel SeaTac, SeaTac
Astra Hotel, Seattle, a Tribute Portfolio Hotel, Seattle
Hotel at The Mark, Seattle
Hotel Theodore Seattle, Seattle
Hyatt Regency Seattle, Seattle
Lotte Hotel Seattle, Seattle
Mayflower Park Hotel, Seattle
Pan Pacific Seattle, Seattle
Proposed 4/C Tower Hotel, Seattle
Proposed 405-Room Upper-Upscale/Luxury Hotel Seattle, Seattle
Proposed AC by Marriott, Seattle
Proposed Andaz Hotel Seattle, Seattle
Proposed Hotel, Seattle
Proposed Stanford Hotel Seattle, Seattle
Proposed Tempo by Hilton Seattle, Seattle
Seattle Airport Marriott, Seattle
Warwick Hotel, Seattle
Proposed Skamania Hotel, Skamania
DoubleTree by Hilton Spokane City Center, Spokane
Fairfield Inn by Marriott Spokane Downtown, Spokane
Proposed Tru by Hilton Spokane, Spokane Valley
Red Lion Inn & Suites, Spokane
Holiday Inn Express Hotel & Suites, Sumner
Proposed Extended Stay America Sumner, Sumner
Proposed Southend Hotel, Tukwila
Homewood Suites by Hilton Vancouver, Vancouver
La Quinta Inn & Suites Vancouver, Vancouver
Proposed AC Hotel by Marriott Vancouver Waterfront, Vancouver
Proposed Indigo Vancouver, Vancouver
Proposed Tru by Hilton Vancouver North, Vancouver
Residence Inn by Marriott Portland Vancouver, Vancouver
SpringHill Suites by Marriott Columbia Tech Center Vancouver, Vancouver
Eritage Resort, Walla Walla
Proposed Penrose Hotel, Walla Walla
All Star Motel, Yakima
Proposed Home2 Suites by Hilton, Yakima
Proposed My Place Hotel, Yakima

My Articles

The Seattle Convention Center Enters a New Era

On January 25, 2023, the Seattle Convention Center (SCC) is debuting the completion of its expansion, known as Summit, which nearly doubles the capacity of the convention center facilities. This addition is not your average convention center expansion, with numerous unique and energy-efficient design features. This article provides an overview of the new building and its expected impact on the Seattle lodging market.
  • January 24, 2023 By Breanna S. Smith
  • Development & Construction , Convention, Sports, Entertainment , Economic Trends and Cycles , Seattle , Washington , United States , North America

Anchorage Lodging Market: Winter 2021 Update

Declining oil and gas prices since 2014 have largely resulted in an economic retrogression in Alaska. Aside from the oil and gas industry, the tourism industry is one of the largest private-sector groups of employers in the state and accounts for one of every eight jobs. Therefore, the impact of the COVID-19 pandemic has been detrimental to the local economy. While the widespread availability of a vaccine has ignited hope, tourism recovery faces some obstacles in 2021.
  • February 23, 2021 By Kasia M. Russell , Breanna S. Smith
  • Hotel Operations , Development & Construction , Travel & Tourism , Economic Trends and Cycles , COVID-19 , Anchorage , Alaska , United States , North America

HVS Market Pulse: Interstate 5 Corridor Tourism Destinations in Oregon

A few major cities in Oregon, including the state’s capital, are located along Interstate 5, a major corridor that spans the length of the West Coast. Salem, Eugene, and Medford are prominent stops and growing tourism destinations along this route.
  • November 21, 2019 By Breanna S. Smith , Lauren Reynolds
  • Hotel Investments & Ownership , Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , Oregon , United States , North America

HVS Market Pulse: Vancouver, Washington

Vancouver is experiencing a development renaissance. Instilled with a new sense of confidence by The Waterfront’s ongoing success, Portland’s lesser known neighbor is buzzing with new construction projects, including office, multi-family, retail, and hotels along The Waterfront.
  • October 17, 2019 By Eileen L. Bosworth , Breanna S. Smith
  • Hotel Investments & Ownership , Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , Vancouver , Washington , United States , North America

HVS Market Pulse: Spokane, Washington An Emerging Meeting-and-Group Destination

Spokane is becoming a national meeting-and-group destination following the convention center’s expansion and the opening of a new headquarters hotel in 2015. A greater variety of groups and events are attracted to Spokane, with 2019 tracking to be a record year for the city.
  • May 16, 2019 By Breanna S. Smith , Eileen L. Bosworth
  • Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , Spokane , Washington , United States , North America

An HVS Guide to Hotel Revenue Management

Revenue management for hotels has transformed over the past four decades, though some of its tried and true principles remain in place. What does the practice of modern revenue management mean to hotel operations?
  • July 18, 2016 By Breanna S. Smith
  • Hotel Operations , Valuations & Market Studies , Economic Trends and Cycles , North America

Client Services

  • Brand & Management Selection and Contract Negotiations
  • Testimony & Litigation Support Services
  • Appraisals & Valuations
  • Asset Management
  • Brokerage & Advisory
  • Convention, Sports & Entertainment Facilities
  • Executive Search
  • Feasibility Studies
  • Financing
  • Hotel Management
  • Interior Design Services

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