Bethany Cronk, MBA

Senior Vice President, Denver

Consulting Experience

Bethany Cronk never aimed to launch a quick career in hotel consultancy. She rather forged her own persistent advance through a host of first-rate hospitality schools, cities, cultures, institutions, and traditions. Over nearly two decades with HVS, Bethany has built long-lasting relationships as a trusted advisor for clients, seeing them through to their goals over the course of consulting and appraisal assignments for hundreds of full-service hotels and resorts. Bethany’s ability to seek out, absorb, and analyze every fathomable ounce of intel about a hotel or market enables her to render conclusions about value or feasibility that you can grasp, use, and trust.

Bethany’s rich history in hospitality began at Cornell’s renowned School of Hotel Administration. She later undertook culinary studies at L’Ecole de Cuisine La Varenne in Paris, returning to the U.S. with an Advanced Culinary Diploma and accepting a position in sales, catering, and food and beverage management with Hyatt Hotels. Ten subsequent years in management roles at prominent hotels took Bethany to Boston, Austin, and finally Denver, where she returned to school and earned dual MBA degrees in Finance and Marketing from the University of Denver; she spent two years teaching Managerial Communication at the University of Denver’s College of Business and later taught a course in Hotel Management for two years as a volunteer at the University of Colorado at Boulder’s School of Business.

Bethany brought her rarefied hotel and business expertise to HVS in 1998 and has since lent her customized approach to complex lodging supply and demand analyses, facility recommendations, group demand projections, meeting space recommendations, pro forma development, property tax projections, return-on-investment analyses, management contract analysis, and brand assessments. Bethany has also managed numerous market, feasibility, and appraisal assignments for group-oriented hotels, resorts, IACC conference center hotels, convention hotels, and hotel portfolios spanning hundreds of assets.

Bethany owes a special debt to her studies at La Varenne, which helped shape her professional, personal, and charitable life from then to now. Bethany met her husband (a former F-4 Phantom fighter pilot for the U.S. Air Force) at the school. She also earned an inestimably valuable set of skills that she would henceforth put to use in her management roles at high-end hotels. Bethany and her husband established CookMacro in 2007 to help improve people’s lives through healthy, satisfying eating habits. Bethany also taps her hospitality history, talents, and knowledge to mentor graduate students with the University of Denver’s School of Real Estate and Construction Management.