New Orleans, LA: HVS is pleased to announce that Lizzette Casarin, Marketing and Special Projects Director for HVS, will be appearing at the HSMAI Revenue Optimization Conference (ROC) at the Astor Crowne Plaza in New Orleans on June 22, 2016. This year’s conference will focus on the insights and expertise important in developing the skills and talents necessary for you and your team while maintaining a focus on the core of the profession—optimizing revenue.
For thirteen years, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders unite for education, collaboration, and innovation. Annually, this conference delivers the most compelling and comprehensive revenue-management event for the hotel industry, convening more than 500 key stakeholders to address the most critical trends affecting revenue management in hotels today. With powerful educational and networking opportunities, this is the can’t-miss conference of the year for learning and engagement.
Lizzette will be speaking from 11:15 to 11:50 a.m. on the pertinent topic of “Alternative Lodging Impacts….and What They Mean for Revenue Management”. From demand and pricing to ancillary revenues and the corporate travel segment, she will discuss the effects of alternative lodging (e.g., Airbnb, HomeAway, etc.) on the hotel industry from a revenue-management perspective. Topics that will be addressed include the approaches incorporated by specific hotels in adjusting their revenue-management strategies, the importance of communicating the local impact, and individual strategies to be considered by general managers and ownership, as well as the impact of the alternative lodging sector across the country.
According to Rod Clough, MAI, Managing Partner of HVS, “Lizzette is being invited to speak at preeminent conferences, as she has become quite an expert on this subject. Since joining HVS 16 years ago, she has been involved in multiple aspects of the firm’s Consulting & Valuation practice, from gathering information from our massive databases for use in the analysis and forecasting of market trends to performing valuation, feasibility, and consulting projects in the U.S. and Mexico. She now heads up our marketing and special projects department.”
Lizzette earned her bachelor's degree in Business Administration in Mexico. Her past hospitality experience includes firsthand roles in hotel project management, development, and marketing; moreover, she collaborated on highly sensitive and confidential projects for the Mexican government and handled logistics for the sale and reorganization of several large hotel portfolios in Mexico.